MEDIA EXCHANGE PLATFORM
A method, apparatus, and computer-readable medium provide the ability to exchange media content. A media content request is received at a website from a user. In response to the media content request, the website requests the media content in the media content request from a decisioning engine. In reply, the website receives a media asset or an identifier for the media asset. The media asset or the media asset identifier is then delivered to the user for consumption.
1 . A computer-implemented method for exchanging media content, comprising:
receiving a media content request, at a website from a user;
in response to the media content request, the website requesting the media content in the media content request from a decisioning engine;
receiving, in reply from the decisioning engine, a media asset or an identifier for the media asset; and
delivering the media asset or the media asset identifier to the user for consumption.
2 . The computer-implemented method of claim 1 , wherein the media content request comprises:
an expected media type;
a user attribute;
a context attribute; and
price floor data.
3 . The computer-implemented method of claim 1 , wherein the decisioning engine is configured to:
evaluate the media content request against booked media targeting criteria, bid rate, budget level, and capping;
determine a winning media asset based on the evaluation; and
transmit the winning media asset or an identifier for the winning media asset to the website.
4 . The computer-implemented method of claim 1 , further comprising:
the decisioning engine receiving a media exposure event that signifies an occurrence of a billable event.
5 . The computer-implemented method of claim 4 , wherein the media exposure event comprises information that is delivered to the decisioning engine when the media content is loaded.
6 . The computer-implemented method of claim 1 , wherein:
the decisioning engine communicates with a reporting engine to manage and obtain the media content to be delivered to the website.
7 . The computer-implemented method of claim 6 , wherein the decisioning engine communicates with the reporting engine via an application programming interface (API) of the decisioning engine.
8 . The computer-implemented method of claim 1 , wherein the decisioning engine provides statistics regarding delivery, cost, and return on investment to a buyer.
9 . An apparatus for exchanging media content in a computer system comprising:
(a) a computer having a memory;
(b) an application executing on the computer, wherein the application is configured to:
(1) receive a media content request, from a user;
(2) in response to the media content request, request the media content in the media content request from a decisioning engine;
(3) receive, in reply from the decisioning engine, a media asset or an identifier for the media asset; and
(4) deliver the media asset or the media asset identifier to the user for consumption.
10 . The apparatus of claim 9 , wherein the media content request comprises:
an expected media type;
a user attribute;
a context attribute; and
price floor data.
11 . The apparatus of claim 9 , wherein the decisioning engine is configured to:
evaluate the media content request against booked media targeting criteria, bid rate, budget level, and capping;
determine a winning media asset based on the evaluation; and
transmit the winning media asset or an identifier for the winning media asset to the website.
12 . The apparatus of claim 9 , wherein:
the decisioning engine receives a media exposure event that signifies an occurrence of a billable event.
13 . The apparatus of claim 12 , wherein the media exposure event comprises information that is delivered to the decisioning engine when the media content is loaded.
14 . The apparatus of claim 9 , wherein:
the decisioning engine communicates with a reporting engine to manage and obtain the media content to be delivered to the website.
15 . The apparatus of claim 14 , wherein the decisioning engine communicates with the reporting engine via an application programming interface (API) of the decisioning engine.
16 . The apparatus of claim 9 , wherein the decisioning engine provides statistics regarding delivery, cost, and return on investment to a buyer.
17 . A computer readable storage medium encoded with computer program instructions which when accessed by a computer cause the computer to load the program instructions to a memory therein creating a special purpose data structure causing the computer to operate as a specially programmed computer, executing a method of exchanging media content, comprising:
(a) receiving, in the specially programmed computer at a website, a media content request from a user;
(b) in response to the media content request, the website requesting, via the specially programmed computer, the media content in the media content request from a decisioning engine;
(c) receiving, in the specially programmed computer, in reply from the decisioning engine, a media asset or an identifier for the media asset; and
(d) delivering, via the specially programmed computer, the media asset or the media asset identifier to the user for consumption.
18 . The computer readable storage medium of claim 17 , wherein the media content request comprises:
an expected media type;
a user attribute;
a context attribute; and
price floor data.
19 . The computer readable storage medium of claim 17 , wherein the decisioning engine is configured to:
evaluate the media content request against booked media targeting criteria, bid rate, budget level, and capping;
determine a winning media asset based on the evaluation; and
transmit the winning media asset or an identifier for the winning media asset to the website.
20 . The computer readable storage medium of claim 17 , wherein:
the decisioning engine receives a media exposure event that signifies an occurrence of a billable event.
21 . The computer readable storage medium of claim 20 , wherein the media exposure event comprises information that is delivered to the decisioning engine when the media content is loaded.
22 . The computer readable storage medium of claim 17 , wherein:
the decisioning engine communicates with a reporting engine to manage and obtain the media content to be delivered to the website.
23 . The computer readable storage medium of claim 22 , wherein the decisioning engine communicates with the reporting engine via an application programming interface (API) of the decisioning engine.
24 . The computer readable storage medium of claim 17 , wherein the decisioning engine provides statistics regarding delivery, cost, and return on investment to a buyer.