Dynamic selection of advertising content in a social broadcast environment
View Patent ↗A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.
1. A method, comprising:
receiving an ad from an advertiser to be included in a radio broadcast;
using an ad integration server to process a user participation measurement feedback including estimating a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener;
using the ad integration server to estimate a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback;
using the ad integration server to estimate a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and
reporting the tuneout demographic associated with the tuneout measure to the advertiser.
2. A method as recited in claim 1 , wherein the radio broadcast includes one or more of: a terrestrial radio broadcast, a satellite radio broadcast, a cable radio broadcast, and a digital radio broadcast.
3. A method as recited in claim 1 , wherein a stored user profile data associated with each of the plurality of radio broadcast listeners includes demographic data.
4. A method as recited in claim 1 , wherein the ad is received from a third party representing the advertiser including one or more of: an ad relevancy service, an ad network service, an ad broker service, a user, a promoter, and an affiliate.
5. A method as recited in claim 1 , wherein an item of advertising content includes a time value for a minimum playtime an ad would start with before a user's special right could be used to remove the ad from the broadcast.
6. A method as recited in claim 1 , wherein the user participation measurement feedback includes one or more of: a measurement of user participation, a vote, a user's special right, and a set of complaints.
7. A method as recited in claim 1 , further comprising receiving a rocket associated with a rocketed item of advertising content from a rocketing user, wherein a rocket is a special right that entitles a holder of the special right to advance the rocketed item of advertising content to be next played on the broadcast.
8. A method as recited in claim 1 , further comprising reporting to the advertiser an analysis of the broadcast associated with the broadcasted item of advertising content.
9. A social broadcasting server, comprising:
a user network interface;
a broadcast platform network interface;
an analysis and metrics server, coupled with the user network interface, and configured to:
process stored user profile data from a profile database associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast; and
report analytic results to an ad integration server;
the ad integration server, coupled with the user network interface and configured to:
receive an ad from an advertiser to be included in a radio broadcast;
process a user participation measurement feedback including to estimate a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener;
estimate a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback;
estimate a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and
report the tuneout demographic to the advertiser using an administration server; and
a media application, coupled with the ad integration server and the broadcast platform network interface, and configured to:
integrate into the broadcast the ad via the broadcast platform network interface.
10. A computer program product, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:
receiving an ad from an advertiser to be included in a radio broadcast;
processing a user participation measurement feedback including estimating a tuneout measure associated with a plurality of radio broadcast listeners during the time that the ad is being radio broadcasted, wherein the tuneout measure is associated with a loss of a radio broadcast listener;
estimating a listening demographic associated with the plurality of radio broadcast listeners during the time that the ad is being radio broadcasted based at least in part on the user participation feedback;
estimating a tuneout demographic associated with the listening demographic based at least in part on the tuneout measure; and
reporting the tuneout demographic to the advertiser.