Granted Patent B2

US 10,817,897 · App. 13/768,650 · Granted Oct 27, 2020

Abstract

Claims (61)

1. A computer implemented method, comprising:

downloading a webpage including a measurement tag and a plurality of pieces of online content to be measured, wherein the measurement tag specifies a Uniform Resource Locator (URL);

generating a request based on the URL to determine, from among a plurality of different types of measurement code, one of the different types of measurement code;

receiving the one measurement code that includes monitoring code to monitor (i) user interaction, (ii) visibility, or (iii) both user interaction and visibility and instructions to generate storage code, wherein the storage code is separate from the one measurement code;

executing the one measurement code on a client device to generate the storage code based on the instructions included in the one measurement code; and

executing the monitoring code to monitor user interaction with, content visibility of, or both user interaction with and content visibility of the plurality of pieces of online content to be measured thereby generating content information; and

executing the storage code to:

create an iFrame object inserted in the webpage to access and store the content information;

generate a cookie (i) to accumulate the content information by encoding or appending one or more parameters thereof to a source URL of the iFrame object and (ii) to store the accumulated content information locally on the client device, wherein the cookie is different from the iFrame object; and

forward the stored accumulated content information to a collection server affiliated with a domain of the cookie.

2. The method of claim 1 , wherein the content information further includes information regarding visibility of each of the plurality of pieces of online content to be measured.

3. The method of claim 1 , wherein each of the one or more parameters comprises a name-value pair, and

wherein the accumulation causes the source URL of the iFrame object to be updated without triggering a network request to the source URL.

4. The method of claim 1 , wherein the storage code extracts the content information by accessing a source URL property of the iFrame object to obtain the content information.

5. The method of claim 1 , wherein the content information further contains content information from a plurality of different webpages open at one time, each of the different webpages having a different domain.

6. The method of claim 1 , wherein the cookie stores additional accumulated content information locally on the client device in response to local events.

7. The method of claim 1 , wherein forwarding the stored accumulated content information is in response to the client device making a Hyper Text Transfer Protocol (HTTP) request to the collection server within the domain of the cookie.

8. The method of claim 1 , wherein forwarding the stored accumulated content information is performed periodically to the collection server.

9. A computer implemented method, comprising:

receiving, by one or more electronic processors, a request to a Uniform Resource Locator (URL), wherein the request is based on the URL to determine, from among a plurality of different types of measurement code, one of the different types of measurement code;

providing, by the one or more electronic processors, the one measurement code specified in a measurement tag included in a webpage that includes a plurality of pieces of online content to be measured, wherein the one measurement code includes monitoring code to monitor (i) user interaction, (ii) visibility, or (iii) both user interaction and visibility and instructions to generate storage code, wherein the storage code is separate from the one measurement code;

wherein the one measurement code executes on a client device to generate the storage code on the client device based on the instructions included in the one measurement code;

wherein the monitoring code, in response to execution of the one measurement code, executes on the client device to monitor user interaction with, content visibility of, or both user interaction with and content visibility of the plurality of pieces of online content to be measured thereby generating content information; and

wherein the storage code executes on the client device to:

create an iFrame object inserted in the webpage to access and store the content information;

generate a cookie (i) to accumulate the content information by encoding or appending one or more parameters thereof to a source URL of the iFrame object and (ii) to store the accumulated content information locally on the client device, wherein the cookie is different from the iFrame object; and

forward the stored accumulated content information to a collection server affiliated with a domain of the cookie.

10. The method of claim 9 , wherein the content information further includes information regarding visibility of each of the plurality of pieces of online content to be measured.

11. The method of claim 9 , wherein each of the one or more parameters comprises a name-value pair, and

wherein the accumulation causes the source URL of the iFrame object to be updated without triggering a network request to the source URL.

12. The method of claim 9 , wherein the storage code executes on the client device to extract the content information by accessing a source URL property of the iFrame object to obtain the content information.

13. The method of claim 9 , wherein the content information further contains content information from a plurality of different webpages open at one time, each of the different webpages having a different domain.

14. The method of claim 9 , wherein the storage code executes on the client device to store additional accumulated content information in the cookie locally on the client device in response to local events.

15. The method of claim 9 , wherein the storage code executes on the client device to forward the stored accumulated content information in response to a Hyper Text Transfer Protocol (HTTP) request to the collection server within the domain of the cookie.

16. The method of claim 9 , wherein the storage code executes on the client device to forward the stored accumulated content information periodically.

17. A computer implemented method, comprising:

providing, by an electronic processor, a webpage, wherein the webpage includes a measurement tag and plurality of pieces of online content to be measured, wherein the measurement tag specifies a Uniform Resource Locator (URL);

wherein the measurement tag causes a client device to generate a request based on the URL to determine, from among a plurality of different types of measurement code, one of the different types of measurement code;

wherein the one measurement code includes monitoring code to monitor (i) user interaction, (ii) visibility, or (iii) both user interaction and visibility and instructions to generate storage code, wherein the storage code is separate from the one measurement code;

wherein the one measurement code executes on the client device to generate the storage code on the client device based on the instructions included in the one measurement code;

wherein the monitoring code, in response to execution of the one measurement code, executes on the client device to monitor user interaction with, content visibility of, or both user interaction with and content visibility of the plurality of pieces of online content to be measured thereby generating content information; and

wherein the storage code executes on the client device to:

create an iFrame object inserted in the webpage to access and store the content information;

generate a cookie (i) to accumulate the content information by encoding or appending one or more parameters thereof to a source URL of the iFrame object and (ii) to store the accumulated content information locally on the client device, wherein the cookie is different from the iFrame object; and

forward the stored accumulated content information to a collection server affiliated with a domain of the cookie.

18. The method of claim 17 , wherein the content information further includes information regarding visibility of each of the plurality of pieces of online content to be measured.

19. The method of claim 17 , wherein each of the one or more parameters comprises a name-value pair, and

wherein the accumulation causes the source URL of the iFrame object to be updated without triggering a network request to the source URL.

20. The method of claim 17 , wherein the storage code executes on the client device to extract the content information by accessing a source URL property of the iFrame object to obtain the content information.

21. The method of claim 17 , wherein the content information further contains content information from a plurality of different webpages open at one time, each of the different webpages having a different domain.

22. The method of claim 21 , wherein the storage code executes on the client device to store additional accumulated content information in the cookie locally on the client device in response to local events.

23. The method of claim 17 , wherein the storage code executes on the client device to forward the stored accumulated content information in response to a Hyper Text Transfer Protocol (HTTP) request to the collection server within the domain of the cookie.

24. The method of claim 17 , wherein the storage code executes on the client device to forward the stored accumulated content information periodically.

25. The method of claim 1 , wherein each of the plurality of pieces of online content to be measured include a placement ID uniquely identifying the online content for the monitoring code.

26. The method of claim 9 , wherein each of the plurality of pieces of online content to be measured include a placement ID uniquely identifying the online content for the monitoring code.

27. The method of claim 17 , wherein each of the plurality of pieces of online content to be measured include a placement ID uniquely identifying the online content for the monitoring code.

28. The method of claim 1 , wherein one or more other parameters are encoded in the specified URL after a special character within a string that includes the specified URL.

29. The method of claim 1 , further comprising:

detecting visibility and/or user interaction information encoded in a URL string.

30. The method of claim 1 , further comprising:

encoding visibility and/or user interaction information into a URL string.

Assignments (8)