CUSTOMER UNIVERSE EXPLORATION
The present disclosure extends to methods, systems, and computer program products for identifying attributes associated with potential customers. Attribute data contained in a potential customer database are transformed into bit sets or binary fingerprints. These bits sets or binary fingerprints are then clustered into clusters based on similarities between the bits sets, which correspond to similarities of the attributes. These clusters are represented graphically in a two- or three-dimensional map. The two- or three-dimensional map is analyzed to identify attributes associated with the potential customers.
1 . A method for identifying attributes of potential customers from a potential customer database, the method comprising:
with a processor, transforming attribute data associated with each entry in a potential customer database into a binary fingerprint and storing said binary fingerprint in a binary fingerprint database comprising a plurality of binary fingerprints;
with a processor, clustering the plurality of binary fingerprints in the binary fingerprint database into clusters based on similarities among the plurality of binary fingerprints;
with a processor, graphing the clusters in a two-dimensional or three-dimensional graphical map; and
analyzing the graphical map for identifying attributes of potential customers.
2 . The method of claim 1 , wherein the potential customer database comprises attribute data for approximately every adult in the United States.
3 . The method of claim 1 , wherein clustering the plurality of binary fingerprints produces a selected number of clusters.
4 . The method of claim 1 , wherein clustering the plurality of binary fingerprints produces clusters comprising a selected average number of binary fingerprints.
5 . The method of claim 1 , wherein similarities among the plurality of binary fingerprints are determined by calculating Tanimoto or Jaccard similarities.
6 . The method of claim 1 , wherein clustering the plurality of binary fingerprints is achieved by fuzzy clustering technology.
7 . The method of claim 1 , wherein graphing the clusters in a two-dimensional or three-dimensional graphical map is achieved by multidimensional scaling or non-linear mapping.
8 . The method of claim 1 , wherein each cluster in the two-dimensional or three-dimensional map represents about 1000 to about 10,000 binary fingerprints.
9 . The method of claim 1 , wherein analyzing the graphical map for identifying attributes of potential customers comprises selecting one or more clusters and examining attributes associated with said selected clusters.
10 . A system for identifying attributes of potential customers from a potential customer database comprising: one or more processors and one or more memory devices operably coupled to the one or more processors and storing executable and operational data, the executable and operational data effective to cause the one or more processors to:
transform attribute data associated with each entry in a potential customer database into a binary fingerprint and store said binary fingerprint in a binary fingerprint database comprising a plurality of binary fingerprints;
cluster the plurality of binary fingerprints in the binary fingerprint database into clusters based on similarities among the plurality of binary fingerprints;
graph the clusters in a two-dimensional or three-dimensional graphical map; and
analyze the graphical map for identifying attributes of potential customers.
11 . The system of claim 10 , wherein the potential customer database comprises attribute data for approximately every adult in the United States.
12 . The system of claim 10 , wherein the step to cluster the plurality of binary fingerprints produces a selected number of clusters.
13 . The system of claim 10 , wherein the step to cluster the plurality of binary fingerprints produces clusters comprising a selected average number of binary fingerprints.
14 . The system of claim 10 , wherein similarities among the plurality of binary fingerprints are determined by calculating Tanimoto or Jaccard similarities.
15 . The system of claim 10 , wherein the step to cluster the plurality of binary fingerprints is achieved by fuzzy clustering technology.
16 . The system of claim 10 , wherein the step to graph the clusters in a two-dimensional or three-dimensional graphical map is achieved by multidimensional scaling or non-linear mapping.
17 . The system of claim 10 , wherein each cluster in the two-dimensional or three-dimensional map represents about 1000 to about 10,000 binary fingerprints.
18 . The system of claim 10 , wherein the step to analyze the graphical map for identifying attributes of potential customers comprises selecting one or more clusters and examining attributes associated with said selected clusters.