Protecting privacy via a gateway
View Patent ↗A system and methods for protecting privacy via a gateway are provided. The system includes a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; a processor that executes the program of instructions; an event detection unit to detect an event behind the gateway; a correlation unit to detect a source associated with the detected event; a semi-stable identification unit to assign a semi-stable identification for the associated source with the detected event; a vector assigning unit to assign a vector to data associated with the semi-stable identification, the vector being related to the source independent any personal identification information (PII); and a communication unit to transmit the vector to instigate an action.
1. A system for protecting privacy via a gateway, comprising:
a data store comprising a computer readable medium storing a program of instructions for performing the protection of privacy via the gateway; and
a processor that executes the program of instructions, the processor including:
an event detection circuit to detect a request for media from an external website by a device behind the gateway from an external network;
a correlation circuit to detect a source associated with the detected request for media, and store a correlation between the source and the request in the data store;
a semi-stable identification circuit to assign a semi-stable identification to the correlation, store the semi-stable identification in the data store, and periodically update the semi-stable identification;
a vector assigning circuit to aggregate data associated with the source from a first data provider, create a vector from the aggregated data, scrub the vector of any personal identification information (PII), and assign the semi-stable identification to the vector;
a communication circuit to transmit the vector to a measurement server;
a shared content receiving circuit to receive shared content related to the vector; and
a localized shared content server to distribute the shared content to the source.
2. The system according to claim 1 , wherein the source is a user or a device.
3. The system according to claim 2 , wherein the vector assigning circuit receives data about the source from the first data provider and a second data provider.
4. The system according to claim 3 , wherein the communication circuit further comprises an IP anonymiser to scrub data indicating an identification associated with the gateway.
5. The system according to claim 3 , wherein the measurement server is localized.
6. The system according to claim 3 , wherein the measurement server is localized to the system.
7. The system according to claim 3 , wherein the communication circuit transmits the vector to an online shared content network, and receives shared content from the online shared content network.
8. The system according to claim 7 , wherein the online shared content network is localized to the system.
9. A method implemented on a processor for measuring media consumption via a gateway, comprising:
detecting using the processor, a request for media from an external website by a device behind the gateway from an external network;
correlating using the processor, a source associated with the request for media and storing a correlation between the source and the request in a data store;
assigning using the processor, a semi-stable identification to the correlation;
storing using the processor, the correlation in the data store;
updating using the processor, the semi-stable identification periodically;
aggregating using the processor, data associated with the source from a first data provider;
creating using the processor, a vector from the aggregated data;
scrubbing using the processor, the vector of any personal identification information (PII);
assigning using the processor, the semi-stable identification to the vector;
transmitting using the processor, the vector to a measurement server;
receiving using the processor, shared content related to the vector; and
distributing using the processor, the shared content to the source.
10. The method according to claim 9 , wherein the source is a user or a device.
11. The method according to claim 9 , wherein the retrieving of data further comprises retrieving data about the source from a second data provider.
12. The method according to claim 9 , wherein the transmission of the vector further comprises scrubbing data indicating an identification associated with the gateway.
13. The method according to claim 9 , wherein the measurement server is localized to a device implementing the method.
14. The method according to claim 9 , further comprising:
transmitting the vector to an online shared content network; and
receiving shared content from the online shared content network.
15. The method according to claim 14 , wherein the online shared content network is localized to the system.