System and method for selecting and delivering ads based on cross-platform activity
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
1. A cross-platform advertisement delivery system comprising:
a correlation processor configured to perform operations comprising:
receiving viewing data relating to a viewing of video content delivered to a video termination device over a subscriber network;
receiving at least one of browsing data relating to browsing an internet content delivered to a computing device over the subscriber network and telephone data relating to a telephone content delivered to a user telephone device over the subscriber network,
processing the viewing data and the at least one of browsing data and telephone data to identify usage patterns indicative of two or more distinct users of the subscriber account;
processing each usage pattern to determine one or more user interest factors for each of the two or more distinct users of the subscriber account, wherein each user interest factor is a measure of a level of interest of a particular distinct user of the subscriber account in a subject of interest relative to all other subjects of interest;
generating for each of the two or more distinct users of the subscriber account a user profile associated with the subscriber profile, wherein the user profile comprises the one or more user interest factors of the distinct user for which the user profile pertains; and
an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
selecting for at least one distinct user an advertisement for delivery to at least one of the video termination device, the computing device, and the telephone device, wherein the selection is made using the one or more user interest factors of the distinct user stored in the profile of the distinct user.
2. The system of claim 1 , wherein:
the correlation processor is further configured to perform operations comprising processing each usage pattern to determine one or more devices used by each of the two or more distinct users of the subscriber account; and
the processor is further configured to perform operations comprising selecting one or more devices used by the selected user to receive the selected advertisement.
3. The system of claim 1 ,
wherein the correlation processor is further configured to perform operations comprising processing each usage pattern to determine a user interest velocity factor for each of the subjects of interest for each of the two or more distinct users of the subscriber account, wherein each user velocity factor is a measure of a rate of change of interest of a particular user in the subject of interest at a point in time; and
wherein the advertisement selection processor is further configured to perform operations comprising selecting a different advertisement for delivery to the selected user when the velocity factor exceeds a threshold value.
4. The system of claim 1 , wherein the advertisement is delivered as video content or as non-video content.
5. The system of claim 1 , wherein the video termination device is selected from the group consisting of a standalone set top box (STB) and an STB incorporated into a cable-ready television.
6. The system of claim 1 , wherein the computing device is selected from the group consisting of a desktop computer, a laptop computer, a web-enabled personal digital assistant, and a web-enabled cell phone.
7. A method for delivering advertisements in a multi-platform network, the method comprising:
a correlation processor configured to perform operations comprising:
receiving by a correlation processor viewing data relating to a viewing of video content delivered to a video termination device over a subscriber network;
receiving by the correlation processor at least one of browsing data relating to browsing an internet content delivered to a computing device over the subscriber network and telephone data relating to a telephone content delivered to a user telephone device over the subscriber network,
processing the viewing data and the at least one of browsing data and telephone data to identify usage patterns indicative of two or more distinct users of the subscriber account;
processing by the correlation processor each usage pattern to determine one or more user interest factors for each of the two or more distinct users of the subscriber account, wherein each user interest factor is a measure of a level of interest of a particular distinct user of the subscriber account in a subject of interest relative to all other subjects of interest; and
generating by the correlation processor for each of the two or more distinct users of the subscriber account a user profile associated with the subscriber profile, wherein the user profile comprises the one or more user interest factors of the distinct user for which the user profile pertains; and
selecting by an advertisement processor for at least one distinct user an advertisement for delivery to at least one of the video termination device, the computing device, and the telephone device, wherein the selection is made using the one or more user interest factors of the distinct user stored in the profile of the distinct user.
8. The method of claim 7 further comprising:
processing by the correlation processor each usage pattern to determine one or more devices used by each of the two or more distinct users of the subscriber account; and
selecting by the advertisement processor one or more devices used by the selected user to receive the selected advertisement.
9. The method of claim 7 further comprising:
processing by the correlation processor each usage pattern to determine a user interest velocity factor for each of the subjects of interest for each of the two or more distinct users of the subscriber account, wherein each user velocity factor is a measure of a rate of change of interest of a particular user in the subject of interest at a point in time; and
selecting by the advertisement processor a different advertisement for delivery to the selected user when the velocity factor exceeds a threshold value.
10. The method of claim 7 , wherein the advertisement is delivered as video content or as non-video content.
11. The method of claim 7 , wherein the video termination device is selected from the group consisting of a standalone set top box (STB) and an STB incorporated into a cable-ready television.
12. The method of claim 7 , wherein the computing device is selected from the group consisting of a desktop computer, a laptop computer, a web-enabled personal digital assistant, and a web-enabled cell phone.
13. The method of claim 7 , wherein the viewing data is selected from the group consisting of a MAC address or other unique identifier associated with a video termination device, a length of time a segment of video content was displayed, a measure indicative of whether the video content segment was watched to completion, a video content segment content type, a video content segment content classifier, an intended audience classifier, a measure indicative of a number of times the same video content segment was displayed on a video termination device over a period of time, a video content segment title, a video content segment metadata, and a measure indicative of whether a trick play was used during the video content segment viewing.
14. The method of claim 7 , wherein the browsing data comprising information indicative of downloaded web pages received by a computing device, and wherein the information indicative of downloaded web pages received by the computing device is selected from the group consisting of a unique identifier associated with the network interface device, a unique identifier associated with a computing device connected to the data interface device, a URL of a website where a downloaded web page is located, a URL of web pages on a website visited by the subscriber, a measure indicative of a website content type, and a web page content classifier indicative of a type of goods viewed.
15. The method of claim 7 , wherein the telephone data comprises information indicative of telephone calling data received by a telephone device, and wherein the information indicative of telephone calling data received by the telephone device is selected from the group consisting of a telephone number of a calling party, a telephone number of a called party, a business classifier indicative of the telephone number of a called party, a number of times a telephone number of a called party was called, a geographic region of a called party, and profile information of a called party.
16. The system of claim 1 , wherein the viewing data is selected from the group consisting of a MAC address or other unique identifier associated with a video termination device, a length of time a segment of video content was displayed, a measure indicative of whether the video content segment was watched to completion, a video content segment content type, a video content segment content classifier, an intended audience classifier, a measure indicative of a number of times the same video content segment was displayed on a video termination device over a period of time, a video content segment title, a video content segment metadata, and a measure indicative of whether a trick play was used during the video content segment viewing.
17. The system of claim 1 , wherein the browsing data comprising information indicative of downloaded web pages received by a computing device, and wherein the information indicative of downloaded web pages received by the computing device is selected from the group consisting of a unique identifier associated with the network interface device, a unique identifier associated with a computing device connected to the data interface device, a URL of a website where a downloaded web page is located, a URL of web pages on a website visited by the subscriber, a measure indicative of a website content type, and a web page content classifier indicative of a type of goods viewed.
18. The system of claim 1 , wherein the telephone data comprises information indicative of telephone calling data received by a telephone device, and wherein the information indicative of telephone calling data received by the telephone device is selected from the group consisting of a telephone number of a calling party, a telephone number of a called party, a business classifier indicative of the telephone number of a called party, a number of times a telephone number of a called party was called, a geographic region of a called party, and profile information of a called party.