COORDINATED AUTOMATIC AD PLACEMENT FOR PERSONAL CONTENT CHANNELS
The present invention relates to an apparatus, a method and a computer program product for automatically inserting advertisements into a media stream, wherein subscription information which specifies categories of advertisements to be scheduled for insertion is stored and a category of a target advertisement is determined. Based on the result of the determination those advertisements of a stored list of scheduled advertisements, which according to their subscription information are subscribed to the determined category, are triggered and subjected to a predetermined modification processing selected based on the result of the determination.
1 . A method of automatically inserting advertisements into a media stream, said method comprising:
a) storing subscription information which specifies categories of advertisements to be scheduled for insertion;
b) determining a category of a target advertisement;
c) triggering based on the result of said determining step those advertisements of a stored list of scheduled advertisements, which according to their subscription information are subscribed to the determined category; and
d) subjecting triggered advertisements of said list of scheduled advertisements to a predetermined modification process selected based on said result of said determining step.
2 . The method according to claim 1 , wherein said categories specified by said subscription information comprises at least one of a service category, a product category and a brand category.
3 . The method according to claim 2 , wherein said modification processing comprises selecting a predetermined one of a plurality of stored versions of a triggered advertisement based on said result of said determining step.
4 . The method according to claim 3 , wherein said modification processing comprises adding a stored comparative message to a triggered advertisement, said comparative message being associated with said result of said determining step.
5 . The method according to claim 4 , wherein said modification processing comprises updating a playlist of a triggered advertisement by skip- ping or adding predetermined portions of said playlist based on said result of said determining step.
6 . The method according to claim 5 , wherein said modification processing is further selected based on a user profile of a recommender engine.
7 . The method according to claim 6 , wherein said media stream comprises a stream of at least one of text, video and audio information.
8 . The method according to claim 7 , wherein said triggering is performed in response to a predetermined user action related to said target advertisement.
9 . The method according to claim 8 , wherein said predetermined user action is watching said target advertisement.
10 . The method according to claim 8 , wherein said predetermined user action is clicking through a hyperlink.
11 . An automatic apparatus for automatically inserting advertisements into a media stream, said apparatus comprising:
a) a memory for storing subscription information which specifies categories of advertisements to be scheduled for insertion;
b) a classifier for determining a category of a target advertisement;
c) a coordinating processor for triggering based on an output of said classifier those advertisements of a stored list of scheduled advertisements, which according to their subscription information are subscribed to the determined category, and for subjecting triggered advertisements of said list of scheduled advertisements to a predetermined modification processing selected based on said output of said class detector.
12 . A computer program product comprising code means for producing the steps of method claim 1 when run on a computer device.
13 . The method according to claim 1 , wherein said modification processing comprises selecting a predetermined one of a plurality of stored versions of a triggered advertisement based on said result of said determining step.
14 . The method according to claim 1 , wherein said modification processing comprises adding a stored comparative message to a triggered advertisement, said comparative message being associated with said result of said determining step.
15 . The method according to claim 1 , wherein said modification processing comprises updating a playlist of a triggered advertisement by skip- ping or adding predetermined portions of said playlist based on said result of said determining step.
16 . The method according to claim 1 , wherein said modification processing is further selected based on a user profile of a recommender engine.
17 . The method according to claim 1 , wherein said media stream comprises a stream of at least one of text, video and audio information.
18 . The method according to claim 1 , wherein said triggering is performed in response to a predetermined user action related to said target advertisement.