Advertisement insertion

1. A computing device, comprising:

a memory device resident in the computing device; and

a processor disposed in communication with the memory device, the processor configured to:

receive an audio/video stream;

monitor the audio/video stream;

detect an advertisement insertion notification for the audio/video stream, the advertisement insertion notification referencing an advertisement insertion point at a position in the audio/video stream;

determine a disposition of the audio/video stream at the position, the disposition comprising a first indicator of one of a mood and an emotional state associated with the audio/video stream at the position;

examine at least one advertisement stream to identify a matching advertisement stream having an advertisement disposition that is in agreement with the disposition of the audio/video stream at the position, the advertisement disposition comprising a second indicator of one of a mood and an emotional state associated with the matching advertisement stream, and wherein agreement comprises a predetermined acceptability of the second indicator in relation to the first indicator; and

insert the matching advertisement stream into the audio/video stream at the position.

2. The computing device of claim 1 , wherein to receive the audio/video stream, the processor is further configured to:

retrieve the audio/video stream, and said at least one advertisement stream, from the memory device resident in the computing device.

3. The computing device of claim 1 , wherein to determine the disposition, the processor is further configured to:

locate a disposition indicator descriptor for a segment of the audio/video stream at the position; and

retrieve the disposition from the disposition indicator descriptor.

4. The computing device of claim 3 , wherein the disposition indicator descriptor is at least one of a field in a program guide associated with the segment of the audio/video stream, and a field in the segment of the audio/video stream.

5. The computing device of claim 1 , wherein the disposition and the advertisement disposition each have a discrete value.

6. The computing device of claim 5 , wherein the discrete value represents a mood.

7. The computing device of claim 1 , wherein to examine said at least one advertisement stream, the processor is further configured to:

determine the advertisement disposition for each advertisement stream;

compare the advertisement disposition for each advertisement stream to the disposition of the audio/video stream at the position; and

select one of said at least one advertisement stream as the matching advertisement stream based on the comparing of the advertisement disposition for each advertisement stream to the disposition of the audio/video stream at the position.

8. The computing device of claim 7 , wherein to determine the advertisement disposition, the processor is further configured to:

locate an advertisement disposition indicator descriptor for each advertisement stream; and

retrieve the advertisement disposition from the advertisement disposition indicator descriptor.

9. The computing device of claim 8 , wherein the advertisement disposition indicator descriptor is at least one of a field in a program guide associated with each advertisement stream, and a field in each advertisement stream.

10. The computing device of claim 1 , wherein the audio/video stream is an MPEG-2 transport stream, and wherein the advertisement insertion notification is a splice point notification.

11. A method implemented in a computer system for inserting advertisements into an audio/video stream, comprising:

receiving the audio/video stream;

monitoring the audio/video stream;

detecting an advertisement insertion notification for the audio/video stream, the advertisement insertion notification referencing an advertisement insertion point at a position in the audio/video stream;

determining a disposition of the audio/video stream at the position, the disposition comprising a first indicator of one of a mood and an emotional state associated with the audio/video stream at the position;

examining at least one advertisement stream to identify a matching advertisement stream having an advertisement disposition that is in agreement with the disposition of the audio/video stream at the position, the advertisement disposition comprising a second indicator of one of a mood and an emotional state associated with the matching advertisement stream, and wherein agreement comprises a predetermined acceptability of the second indicator in relation to the first indicator; and

inserting the matching advertisement stream into the audio/video stream at the position.

12. The method of claim 11 , wherein the receiving of the audio/video stream further comprises:

retrieving the audio/video stream, and said at least one advertisement stream, from a memory device resident in the computer system.

13. The method of claim 11 , wherein the determining of the disposition further comprises:

locating a disposition indicator descriptor for a segment of the audio/video stream at the position; and

retrieving the disposition from the disposition indicator descriptor.

14. The method of claim 13 , wherein the disposition indicator descriptor is at least one of a field in a program guide associated with the segment of the audio/video stream, and a field in the segment of the audio/video stream.

15. The method of claim 11 , wherein the disposition and the advertisement disposition each have a discrete value.

16. The method of claim 15 , wherein the discrete value represents a mood.

17. The method of claim 11 , wherein the examining of said at least one advertisement stream further comprises:

determining the advertisement disposition for each advertisement stream;

comparing the advertisement disposition for each advertisement stream to the disposition of the audio/video stream at the position; and

selecting one of said at least one advertisement stream as the matching advertisement stream based on the comparing of the advertisement disposition for each advertisement stream to the disposition of the audio/video stream at the position.

18. The method of claim 17 , wherein the determining of the advertisement disposition further comprises:

locating an advertisement disposition indicator descriptor for each advertisement stream; and

retrieving the advertisement disposition from the advertisement disposition indicator descriptor.

19. The method of claim 18 , wherein the advertisement disposition indicator descriptor is at least one of a field in a program guide associated with each advertisement stream, and a field in each advertisement stream.

20. The method of claim 11 , wherein the audio/video stream is an MPEG-2 transport stream, and wherein the advertisement insertion notification is a splice point notification.

21. A non-transitory computer-readable medium, comprising computer-executable instructions that, when executed on a computing device, perform steps of:

receiving the audio/video stream;

monitoring the audio/video stream;

detecting an advertisement insertion notification for the audio/video stream, the advertisement insertion notification referencing an advertisement insertion point at a position in the audio/video stream;

determining a disposition of the audio/video stream at the position, the disposition comprising a first indicator of one of a mood and an emotional state associated with the audio/video stream at the position;

examining at least one advertisement stream to identify a matching advertisement stream having an advertisement disposition that is in agreement with the disposition of the audio/video stream at the position, the advertisement disposition comprising a second indicator of one of a mood and an emotional state associated with the matching advertisement stream, and wherein agreement comprises a predetermined acceptability of the second indicator in relation to the first indicator; and

inserting the matching advertisement stream into the audio/video stream at the position.