IP Library Granted Patent US 8,971,566
Granted Patent B2
US 8,971,566 · App. 13/833,688 · Granted Mar 3, 2015

Marketing campaign platform

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 8,971,566
App. No.
13/833,688
Granted
Mar 3, 2015
Kind
B2
Abstract

A method of linking an encoded image with a campaign database, comprises providing an image to a user, the image being associated with at least a portion of a value, referencing the at least a portion of the value to a campaign database that includes a collection of data, providing, through the campaign database, a plurality of responses, at least one of the responses based on a characteristic of the encoded image, and delivering, to the user, one or more specific responses selected from the plurality of responses.

Claims (35)

1. A method of linking an encoded image with a campaign database stored on a non-transitory, tangible computer-readable storage medium, comprising:

providing the encoded image to a computing device, the encoded image being associated with at least one characteristic provided by a user of the computing device;

referencing the at least one characteristic to the campaign database that includes a collection of data;

providing, through the campaign database, at least one response, wherein the at least one response is determined based on the at least one characteristic; and

delivering, to the computing device, one or more specific responses selected from the at least one response.

2. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message frequency.

3. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message content.

4. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message timing.

5. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message scope.

6. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message demographics.

7. The method of linking an encoded image with a campaign database of claim 1 wherein the user characteristic includes message location.

8. A system for marketing and communication comprising:

a printed medium having an encoded image printed thereon, the encoded image including an associated user characteristic,

a campaign database referenced to at least a portion of the user characteristic, wherein the user characteristic enables communication with the campaign database, the system performing a method of,

referencing the user characteristic to the campaign database;

providing, through the campaign database, at least one response, wherein the at least one response is determined based on the user characteristic; and

delivering, to the user, the at least one response.

9. The system for marketing and communication of claim 8 wherein the user characteristic includes message frequency.

10. The system for marketing and communication of claim 8 wherein the user characteristic includes message content.

11. The system for marketing and communication of claim 8 wherein the user characteristic includes message timing.

12. The system for marketing and communication of claim 8 wherein the user characteristic includes message scope.

13. The system for marketing and communication of claim 8 wherein the user characteristic includes message demographics.

14. The system for marketing and communication of claim 8 wherein the user characteristic includes message location.

15. A campaign marketing system for linking an encoded image accessed by a user with a database of information, comprising:

a campaign database that operates to,

receive a characteristic from the image accessed by the user;

referencing the characteristic to the campaign database;

providing, through the campaign database, a response determined based on the characteristic; and

delivering the response to the user.

16. The campaign marketing system of claim 15 wherein the characteristic from the image includes message frequency.

17. The campaign marketing system of claim 15 wherein the characteristic from the image includes message content.

18. The campaign marketing system of claim 15 wherein the characteristic from the image includes message timing.

19. The campaign marketing system of claim 15 wherein the characteristic from the image includes message scope.

20. The campaign marketing system of claim 15 wherein the characteristic from the image includes message demographics.

21. The campaign marketing system of claim 15 wherein the characteristic from the image includes message location.

Assignments (16)
SECURITY INTEREST Recorded May 3, 2024
From: THRYV, INC.
To: CITIZENS BANK, N.A.
Reel/Frame 067310/0627 →
RELEASE OF SECURITY INTEREST Recorded May 3, 2024
From: WELLS FARGO BANK, NATIONAL ASSOCIATION
To: VIVIAL MOBILE, LLC
Reel/Frame 067313/0460 →
RELEASE OF SECURITY INTEREST Recorded May 2, 2024
From: WELLS FARGO BANK, NATIONAL ASSOCIATION
To: VIVIAL MOBILE LLC
Reel/Frame 067290/0983 →
SECURITY INTEREST Recorded May 1, 2024
From: THRYV, INC.
To: CITIZENS BANK, N.A.
Reel/Frame 067287/0759 →
CORRECTIVE ASSIGNMENT TO CORRECT THE THE INCORRECTLY RECORDED APPLICATION NUMBER AND ASSIGNEE ZIP CODE IN THE ASSIGNEE ADDRESS. PREVIOUSLY RECORDED AT REEL: 060499 FRAME: 0131. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Aug 2, 2022
From: VIVIAL MOBILE LLC
To: THRYV INC.
Reel/Frame 061047/0021 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 13, 2022
From: VIVIAL MOBILE LLC
To: THRYV INC.
Reel/Frame 060499/0131 →
SECURITY AGREEMENT Recorded Mar 14, 2022
From: VIVIAL MOBILE, LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
Reel/Frame 059363/0320 →
SECURITY INTEREST Recorded Mar 10, 2022
From: VIVIAL MOBILE LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT
Reel/Frame 059223/0378 →
RELEASE OF SECURITY INTEREST IN PATENT COLLATERAL Recorded Jul 22, 2021
From: CORTLAND CAPITAL MARKET SERVICES LLC
To: VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC; VIVIAL INC.
Reel/Frame 056946/0459 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Jun 17, 2021
From: PNC BANK, NATIONAL ASSOCIATION
To: VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC; VIVIAL INC.
Reel/Frame 056618/0051 →
SECURITY INTEREST Recorded Dec 27, 2018
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: CORTLAND CAPITAL MARKET SERVICES LLC, AS COLLATERAL AGENT
Reel/Frame 047863/0520 →
RELEASE OF SECURITY INTEREST Recorded Dec 27, 2018
From: TPG SPECIALTY LENDING, INC., AS COLLATERAL AGENT
To: VIVIAL, INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
Reel/Frame 047860/0351 →
SECURITY INTEREST Recorded Oct 4, 2017
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: PNC BANK, NATIONAL ASSOCIATION
Reel/Frame 044116/0896 →
GRANT OF A SECURITY INTEREST -- PATENTS Recorded Oct 2, 2017
From: VIVIAL INC.; VIVIAL HOLDINGS LLC; VIVIAL MEDIA LLC; VIVIAL MOBILE LLC; VIVIAL NETWORKS LLC; MGAGE, LLC
To: TPG SPECIALTY LENDING, INC., AS COLLATERAL AGENT
Reel/Frame 044131/0830 →
CHANGE OF NAME Recorded Feb 20, 2017
From: CROSSBOARD MOBILE LLC
To: VIVIAL MOBILE LLC
Reel/Frame 041758/0131 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 11, 2015
From: SPYDER LYNK, LLC
To: CROSSBOARD MOBILE LLC
Reel/Frame 037015/0562 →