Method and apparatus for transmitting enhancement data in a data stream

1. A method comprising:

receiving at a computer one or more data sub streams, each data sub stream identifying an availability of an enhancement of one or more enhancements presentable with one or more videos by a client device, and each data substream associating a set of content with the enhancement identified as available by that data substream; and

multiplexing the one or more data substreams into a data stream.

2. The method of claim 1 , further comprising transmitting the data stream to the client device.

3. The method of claim 1 , wherein the set of content comprises machine-readable instructions executable by the client device, that when executed, cause the client device to present the enhancement associated with the set of content synchronously with one of the one or more videos.

4. The method of claim 1 , wherein one data substream of the one or more data substreams identifies certain content, in the set of content associated by the one data substream, which must be preloaded by the client device prior to running the enhancement identified by the one data substream.

5. A system comprising one or more computers storing one or more programs that when executed by the one or more computers cause the system to:

receive one or more data sub streams, each data sub stream identifying an availability of an enhancement of one or more enhancements presentable with one or more videos by a client device, and each data substream associating a set of content with the enhancement identified as available by that data sub stream; and

multiplex the one or more data substreams into a data stream.

6. The system of claim 5 , wherein the one or more programs, when executed by the one or more computers, further cause the system to:

transmit the data stream to the client device.

7. The system of claim 5 , wherein the set of content comprises machine-readable instructions executable by the client device, that when executed, cause the client device to present the enhancement associated with the set of content synchronously with one of the one or more videos.

8. The system of claim 5 , wherein one data substream of the one or more data substreams identifies certain content, in the set of content associated by the one data substream, which must be preloaded by the client device prior to running the enhancement identified by the one data substream.

9. A method comprising:

receiving at a client device a data stream comprising one or more data substreams, each data substream identifying an availability of an enhancement, each enhancement presentable with a respective video by the client device, and each data substream associating a respective set of content with the enhancement identified by that data substream;

monitoring the data stream at the client device for availability of an enhancement presentable with a particular video by the client device; and

launching the enhancement presentable with the particular video at the client device based on the monitored availability identified in the data stream.

10. The method of claim 9 , wherein the respective set of content associated by one of the one or more data substreams comprises machine-readable instructions executable by the client device, that when executed, cause the client device to present the enhancement identified by the one data substream synchronously with the respective video presentable with the enhancement, the method further comprising executing the machine-readable instructions.

11. The method of claim 9 , wherein one of the one or more data sub streams identifies certain content in the respective set of content associated by the one of the one or more data substreams, which must be preloaded by the client device prior to running the enhancement associated with the certain content in the respective set of content.

12. The method of claim 9 , wherein the one or more data substreams is a plurality of data substreams, and wherein each of the plurality of data substreams associates each respective set of content with a mutually independent enhancement received from a different provider.

13. The method of claim 9 , wherein each of the one or more data substreams comprises times, relative to receipt of that data substream by the client device, at which the respective enhancement identified by that data substream should be presented with the respective video.

14. The method of claim 9 , further comprising:

receiving at the client device one or more trigger data substreams, each trigger data substream indicating a timing state of the enhancement identified by a respective one of the one or more data sub streams, the timing state of each enhancement being relative to a virtual time base unique to that enhancement;

receiving at the client device timing information enabling the client device to advance each virtual time base independent of every other virtual time base; and

advancing each virtual time base based on the timing information.

15. An apparatus comprising a computer storing software that when executed by the computer causes the apparatus to:

receive a data stream comprising one or more data substreams, each data substream identifying an availability of an enhancement, each enhancement presentable with a respective video, and each data substream associating a respective set of content with the enhancement identified by that data substream;

monitor the data stream for availability of an enhancement presentable with a particular video; and

launch the enhancement presentable with the particular video based on the monitored availability identified in the data stream.

16. The apparatus of claim 15 , wherein the respective set of content associated by one of the one or more data substreams comprises machine-readable instructions executable by the apparatus, that when executed, cause the apparatus to present the enhancement identified by the one data substream synchronously with the respective video presentable with the enhancement.

17. The apparatus of claim 15 , wherein one of the one or more data substreams identifies certain content in the respective set of content associated by the one of the one or more data substreams, which must be preloaded by the apparatus prior to running the enhancement associated with the certain content in the respective set of content.

18. The apparatus of claim 15 , wherein the one or more data substreams is a plurality of data substreams, and wherein each of the plurality of data substreams associates each respective set of content with a mutually independent enhancement received from a different provider.

19. The apparatus of claim 15 , wherein each of the one or more data substreams comprises times, relative to receipt of that data substream by the apparatus, at which the respective enhancement identified by that data substream should be presented with the respective video.

20. The apparatus of claim 15 , wherein the software, when executed by the computer, causes the apparatus to:

receive one or more trigger data substreams, each trigger data substream indicating a timing state of the enhancement identified by a respective one of the one or more data substreams, the timing state of each enhancement being relative to a virtual time base unique to that enhancement;

receive timing information enabling the apparatus to advance each virtual time base independent of every other virtual time base; and

advance each virtual time base based on the timing information.