Methods and systems for distributing interactive content

1. In a computer system, a method for controlling a distribution of supplementary content, the method comprising:

receiving a media content comprising at least one of an audio content and a video content;

receiving a supplementary content associated with the media content;

monitoring a broadcast stream;

when the monitoring initially detects the at least one of an audio content and a video content:

determining that a count of unambiguous matches for the at least one of an audio content and a video content, when compared to a reference database, meets a first criterion in relation to a first predefined limit;

based on the count of unambiguous matches for the at least one of an audio content and a video content, when compared to the reference database, meeting the first criterion in relation to the first predefined limit, selecting the supplementary content based on the detected media content;

generating a first control signal; and

using the first control signal to insert the selected supplementary content into the broadcast stream; and

when the monitoring fails to detect the at least one of an audio content and a video content subsequent to the initial detection:

determining that an error count of match failures for the at least one of an audio content and a video content, when compared to the reference database, meets a second criterion in relation to a second predefined limit;

generating a second control signal; and

using the second control signal to cease to insert the selected supplementary content into the broadcast stream.

2. The method of claim 1 , further comprising:

upon receiving the media content and the supplementary content associated with the media content, assigning a unique identifier to an enhanced media content comprising the media content and the supplementary content.

3. The method of claim 2 , further comprising creating a first database, wherein the creating the first database comprises:

generating a plurality of reference fingerprints from the at least one of an audio content and a video content;

associating the plurality of reference fingerprints with the unique identifier of the enhanced media content; and

storing the plurality of reference fingerprint, the unique identifier, and the association in the first database.

4. The method of claim 3 , further comprising:

generating a first fingerprint from at least one of a received audio content and a received video content from the monitored broadcast stream;

comparing the first fingerprint with the plurality of reference fingerprints;

wherein the monitoring initially detects the at least one of an audio content and a video content when a match between any reference fingerprint in the plurality of reference fingerprints and the first fingerprint is initially determined.

5. The method of claim 4 , further comprising extracting the unique identifier associated with the plurality of reference fingerprints from the first database when the monitoring initially detects the at least one of an audio content and a video content.

6. The method of claim 3 , further comprising:

generating a first fingerprint from at least one of a received audio content and a received video content from the monitored broadcast stream;

comparing the first fingerprint with the plurality of reference fingerprints;

wherein the monitoring fails to detect the at least one of an audio content and a video content when none of the reference fingerprints in the plurality of reference fingerprints matches the first fingerprint.

7. The method of claim 2 , further comprising creating a second database, wherein creating the second database comprises:

creating an association between the unique identifier for the enhanced media content and the supplementary content associated with the media content;

storing the unique identifier, the supplementary content, and the association in the second database; and

using the unique identifier to extract supplementary content from the second database.

8. A system for the control of a distribution of supplementary content, the system comprising, in a processor:

a receiver module configured to receive:

a media content comprising at least one of an audio content and a video content; and

a supplementary content associated with the media content;

a monitor module configured to monitor a broadcast stream;

a detector module configured to:

detect, in the broadcast stream, the least one of the audio content and the video content of the received media content; and

upon initially detecting the at least one of the audio content and the video content:

to determine that a count of unambiguous matches for the at least one of an audio content and a video content, when compared to a reference database, meets a first criterion in relation to a first predefined limit; and

to generate a first control signal; and

after failing to detect, subsequent to the initial detection, the at least one of the audio content and the video content:

to determine that an error count of match failures for the at least one of an audio content and a video content, when compared to the reference database, meets a second criterion in relation to a second predefined limit; and

to generate a second control signal; and

a control module configured to:

select, based on the count of unambiguous matches for the at least one of an audio content and a video content, when compared to the reference database, meeting the first criterion in relation to the first predefined limit, a first supplementary content based on the detected at least one of the audio content and the video content; and

use the first control signal to insert the first supplementary content into the broadcast stream and the second control signal to cease to insert the first supplementary content into the broadcast stream.

9. The system of claim 8 , further comprising, in the processor:

an identifier module configured to assign a unique identifier to an enhanced media content comprising the media content and the supplementary content.

10. The system of claim 9 , further comprising, in the processor:

a fingerprint module configured to compute a plurality of reference fingerprints from the received media content; and

a first database module configured to:

receive the plurality of reference fingerprints and the unique identifier;

associate the plurality of reference fingerprints and the unique identifier, and

store and retrieve the plurality of reference fingerprints, the unique identifier, and the association between the plurality of reference fingerprints and the unique identifier;

wherein the monitor module is further configured to:

generate a first fingerprint from at least one of a received audio content and a received video content in the monitored broadcast stream;

compare the first fingerprint with the plurality of reference fingerprints retrieved from the first database module; and

determine whether the first fingerprint matches any fingerprint in the plurality of reference fingerprints.

11. The system of claim 9 , further comprising, in the processor:

a second database module configured to:

receive the supplementary content and the unique identifier;

associate the supplementary content and the unique identifier, and

store and retrieve the supplementary content, the unique identifier, and the association between the supplementary content and the unique identifier.