METHOD FOR TRANSMITTING INFORMATION FROM A FIRST INFORMATION PROVIDER TO A SECOND INFORMATION PROVIDER VIA AN INFORMATION INTERMEDIARY

1 . A method for transmitting information from a first information provider ( 100 ) to a second information provider ( 400 ) via an information intermediary ( 200 ), wherein the information intermediary ( 200 ):

at a first point in time, receives ( 203 ) first information ( 500 ) from the first information provider ( 100 );

generates ( 204 ) data regarding the first information;

generates ( 205 ) a unique identifier ( 502 ) being uniquely associated with the data regarding the first information, the unique identifier ( 502 ) being configured to be transmitted from the first information provider ( 100 ) to the second information provider ( 400 );

transmits ( 206 ) the unique identifier ( 502 ) to the first information provider ( 100 );

at a second point in time, receives ( 210 ) the unique identifier ( 502 ) from the second information provider ( 400 );

transmits ( 213 ) the data regarding the first information associated with the unique identifier ( 502 ) to the second information provider ( 400 ).

2 . A method according to claim 1 , wherein the data regarding the first information is the first information ( 500 ), an extract of the first information, a summary of the first information, one or more keywords, one or more categories, other meta data about or from the first information or a compression of the first information.

3 . A method according to claim 1 , wherein the unique identifier ( 502 ) consists of text or is textually encoded.

4 . A method according to claim 1 , wherein the unique identifier ( 502 ) is encrypted using a key not known to the second information provider ( 400 ).

5 . A method for transmitting information from a first information provider ( 100 ) to a second information provider ( 400 ) via an information intermediary ( 200 ), wherein the first information provider ( 100 ):

transmits ( 103 ) first information ( 500 ) to the information intermediary ( 200 );

receives ( 106 ) a unique identifier ( 502 ) from the information intermediary ( 200 ), the unique identifier ( 502 ) being uniquely associated with data regarding the first information, the unique identifier ( 502 ) being configured to be transmitted from the first information provider ( 100 ) to the second information provider ( 400 );

transmits ( 108 ) the unique identifier ( 502 ) to the second information provider ( 400 ).

6 . A method according to claim 5 , wherein the first information provider ( 100 ) transmits the unique identifier ( 502 ) to the second information provider ( 400 ) by including a corresponding program code into a web page ( 500 ), the program code modifying a placeholder ( 501 ) for a second information ( 700 ).

7 . A method according to claim 5 , wherein the first information provider ( 100 ) transmits the unique identifier ( 502 ) to the second information provider ( 400 ), when an interested visitor views the first information ( 500 ).

8 . A method according to claim 5 , wherein the first information provider ( 100 ) transmits the unique identifier ( 502 ) to the second information provider ( 400 ) by appending the unique identifier ( 502 ) in textual form to a target URL ( 600 ) of a placeholder ( 501 ) for a second information ( 700 ).

9 . Computer program with programming code means for performing the steps of claim 1 , when the computer program is run on a computer or a computer system.

10 . Computer program product with programming code means stored on a computer readable data carrier for performing the steps of claim 1 , when the computer program product is run on a computer or a computer system.

11 . A method according to claim 3 , wherein the unique identifier ( 502 ) is base64 encoded.

12 . A method according to claim 3 , wherein the unique identifier ( 502 ) is uuencoded.