Determining a churn probability for a subscriber of a social network service
View Patent ↗Systems and methods for reducing a churn rate associated with subscribers of social network services are described. In some example embodiments, the systems and methods may access activity information associated with a former subscriber of a social network service, compare the accessed activity information to activity information associated with subscribers of the social network service, identify one or more differences between the activity information associated with the former subscriber of the social network service and the activity information associated with the subscribers of the social network service, and perform an action based on the identified one or more differences.
1. A method, comprising:
using at least one computer processor to:
receive input associated with a subscriber of a social network service, the input identifying at least one of a frequency and intensity of a performance of at least one analytic function by the subscriber on the social network service;
determine a churn probability for the subscriber of the social network service; and
perform an action based on the determined churn probability.
2. The method of claim 1 , wherein determining a churn probability for the subscriber of the social network service includes determining the churn probability via a churn meter that determines the probability by analyzing one or more behaviors associated with the subscriber within the social network service.
3. The method of claim 1 , wherein determining a churn probability for the subscriber of the social network service includes determining the churn probability via a churn meter that determines the probability by analyzing demographic information associated with the subscriber within the social network service.
4. The method of claim 1 , wherein performing an action based on the determined churn probability includes performing an action associated with causing the subscriber to perform an activity within the social network service.
5. A method, comprising:
receiving input identifying a frequency and intensity of searches performed by a subscriber within a social network service;
determining a churn probability for the subscriber of the social network service; and
performing an action based on the determined churn probability.
6. A method, comprising:
receiving input identifying a frequency and intensity of profile views performed by a subscriber within a social network service;
determining a churn probability for the subscriber of the social network service; and
performing an action based on the determined churn probability.
7. A system, comprising:
at least one computer processor configured to:
identify a subscriber of a social network service;
identify at least one of a frequency and intensity of a performance by the subscriber of one or more analytic activities supported by the social network service;
determine a churn probability for the subscriber of the social network service based on the identified at least one of the frequency and intensity; and
perform an action based on the determined churn probability.
8. The system of claim 7 , wherein the at least one computer processor is further configured to analyze one or more behaviors associated with the subscriber within the social network service.
9. The system of claim 7 , wherein the at least one computer processor is further configured to:
identify a frequency of a performance by the subscriber of one or more activities supported by the social network service; and
determine the churn probability based on the identified frequency of the performance by the subscriber of the one or more activities supported by the social network service.
10. The system of claim 7 , wherein the at least one computer processor is further configured to perform an action associated with causing the subscriber to perform an activity within the social network service.
11. A non-transitory computer-readable medium whose contents, when executed by a computing system, cause the computing system to perform operations, the operations comprising:
determining a retention probability to assign to a subscriber of a service that is based on one or more analytic activities provided by the service that are performed by the member; and
performing an action associated with the determined retention probability.
12. The non-transitory computer-readable medium of claim 11 , wherein the retention probability is based on a performance level achieved by the subscriber for each of the analytic activities provided by the service that are performed by the member.
13. The non-transitory computer-readable medium of claim 11 , wherein performing an action associated with the determined retention probability includes performing an action associated with causing the subscriber to perform an activity within the social network service.
14. A non-transitory computer-readable medium whose contents, when executed by a computing system, cause the computing system to perform operations, the operations comprising:
determining a retention probability to assign to a subscriber of a social network service that is based on activities provided by the social network service that are performed by the member, the activities including searching for information within the social network service; and
performing an action associated with the determined retention probability.
15. A non-transitory computer-readable medium whose contents, when executed by a computing system, cause the computing system to perform operations, the operations comprising:
determining a retention probability to assign to a subscriber of a social network service that is based on activities provided by the social network service that are performed by the member, the activities including viewing profiles associated with members of the social network service; and
performing an action associated with the determined retention probability.