IP Library Granted Patent US 8,869,183
Granted Patent B2
US 8,869,183 · App. 13/893,027 · Granted Oct 21, 2014

Methods and apparatus to detect user attentiveness to handheld computing devices

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Quick Facts
Patent No.
US 8,869,183
App. No.
13/893,027
Granted
Oct 21, 2014
Kind
B2
Abstract

Methods and apparatus to detect user attentiveness to handheld computing devices are disclosed. An example method includes detecting a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are angular orientations of the handheld computing device relative to a reference; and querying an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes an entry having the first starting spatial condition and the first ending spatial condition of the detected change.

Claims (46)

1. A method, comprising:

determining a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are angular orientations of the handheld computing device relative to a reference; and

querying, via a logic circuit, an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the change, wherein a first plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to disengage from a presentation on the handheld computing device.

2. A method as defined in claim 1 , wherein a second plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

3. A method as defined in claim 1 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective engagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to the user beginning to engage with the presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the third plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device, and

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

4. A method as defined in claim 1 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the third plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device, and

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

5. A method as defined in claim 1 , further comprising, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change, selecting a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

6. A method as defined in claim 1 , wherein the change includes the handheld computing device changing from a second starting spatial condition to a second ending spatial condition, and further comprising querying the index to determine if the index includes a second entry having the second starting spatial condition and the second ending spatial condition of the change.

7. A method as defined in claim 6 , further comprising, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change and the second entry having the second starting spatial condition and the second ending spatial condition of the change, aggregating a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

8. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:

determine a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, wherein the first starting spatial condition and the first ending spatial condition are angular orientations of the handheld computing device relative to a reference; and

query, via a logic circuit, an index associating a plurality of spatial condition changes with respective likelihoods indicative of user attentiveness to determine if the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the change, wherein a first plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to disengage from a presentation on the handheld computing device.

9. A computer readable storage medium method as defined in claim 8 , wherein a second plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

10. A computer readable storage medium method as defined in claim 8 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective engagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to the user beginning to engage with the presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the third plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device,

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

11. A computer readable storage medium method as defined in claim 8 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device,

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

12. A computer readable storage medium method as defined in claim 8 , wherein the instructions, when executed, cause the machine to, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change, select a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

13. A computer readable storage medium method as defined in claim 8 , wherein the change includes the handheld computing device changing from a second starting spatial condition to a second ending spatial condition, and the instructions, when executed, cause the machine to query the index to determine if the index includes a second entry having the second starting spatial condition and the second ending spatial condition of the change.

14. A computer readable storage medium method as defined in claim 13 , wherein the instructions, when executed, cause the machine to, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change and the second entry having the second starting spatial condition and the second ending spatial condition of the change, aggregate a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

15. An apparatus, comprising:

a detector to identify a change of a handheld computing device from a first starting spatial condition to a first ending spatial condition, the first starting spatial condition and the first ending spatial condition being angular orientations of the handheld computing device relative to a reference;

an index having a plurality of spatial condition changes associated with likelihoods indicative of user attentiveness; and

a comparator to determine whether the index includes a first entry having the first starting spatial condition and the first ending spatial condition of the identified change, a first plurality of the spatial condition changes of the index being associated with respective disengagement likelihoods representing how likely a respective one of the first plurality of spatial condition changes corresponds to a user beginning to disengage from the presentation on the handheld computing device.

16. An apparatus as defined in claim 15 , wherein the detector communicates with a sensor to determine the angular orientations of the handheld computing device.

17. An apparatus as defined in claim 15 , wherein a second plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the second plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device.

18. An apparatus as defined in claim 15 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective engagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to a user beginning to engage with a presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the third plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device,

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

19. An apparatus as defined in claim 15 , wherein:

a second plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of a third plurality of spatial condition changes coinciding with a respective one of a fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device,

the third plurality of the spatial condition changes of the index are associated with corresponding engagement likelihoods representing how likely a respective one of the third plurality of spatial condition changes corresponds to the user beginning to pay attention to the presentation on the handheld computing device,

the fourth plurality of the spatial condition changes of the index are associated with respective disengagement likelihoods representing how likely a respective one of the fourth plurality of spatial condition changes corresponds to the user beginning to disengage from the presentation on the handheld computing device.

20. An apparatus as defined in claim 15 , wherein the comparator is to, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change, select a likelihood associated with the first entry as a measure of user attentiveness to the handheld computing device.

21. An apparatus as defined in claim 15 , further comprising an aggregator to, when the index includes the first entry having the first starting spatial condition and the first ending spatial condition of the change and a second entry having a second detected starting spatial condition and a second detected ending spatial condition of a second identified change, combine a first likelihood associated with the first entry with a second likelihood associated with the second entry to form a measure of user attentiveness to the handheld computing device.

Assignments (10)
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
SECURITY INTEREST Recorded May 8, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: ARES CAPITAL CORPORATION
Reel/Frame 063574/0632 →
SECURITY INTEREST Recorded Apr 28, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: CITIBANK, N.A.
Reel/Frame 063561/0381 →
SECURITY AGREEMENT Recorded Jan 31, 2023
From: GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; GRACENOTE, INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 063560/0547 →
RELEASE (REEL 037172 / FRAME 0415) Recorded Oct 13, 2022
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 061750/0221 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
SUPPLEMENTAL IP SECURITY AGREEMENT Recorded Nov 30, 2015
From: THE NIELSEN COMPANY ((US), LLC
To: CITIBANK, N.A., AS COLLATERAL AGENT FOR THE FIRST LIEN SECURED PARTIES
Reel/Frame 037172/0415 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 29, 2013
From: BESEHANIC, JAN
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 031108/0101 →