IP Library Granted Patent US 8,880,722
Granted Patent B2
US 8,880,722 · App. 13/893,984 · Granted Nov 4, 2014

Dynamic media bit rates based on enterprise data transfer policies

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Quick Facts
Patent No.
US 8,880,722
App. No.
13/893,984
Granted
Nov 4, 2014
Kind
B2
Abstract

In general, this disclosure describes techniques of dynamically selecting versions of media content based on data transfer policies of a media content provider that provides the media content. As described herein, a media content provider may establish a variety of data transfer policies for a variety of purposes. When requests are received, versions of media assets indicated by the requests are selected such that an overall bandwidth utilization of the media content provider is likely to be substantially equal to a desired bandwidth utilization established by one or more of the enterprise data transfer policies.

Claims (30)

1. A method comprising:

determining, by a device including a processor, a desired overall bandwidth utilization for at least one network resource during a billing period; and

selecting, by the device, one of a plurality of versions of a media asset to respond to a request for the media asset based upon the desired overall bandwidth utilization, wherein respective versions of the media asset have respective differing bandwidth utilizations of the at least one network resource.

2. The method of claim 1 , wherein the desired overall bandwidth utilization is a maximum overall bandwidth utilization for the billing period.

3. The method of claim 1 , wherein the desired overall bandwidth utilization is an estimated overall bandwidth utilization for the billing period.

4. The method of claim 3 , further comprising determining, by the device, the estimated overall bandwidth utilization based upon at least one of historical overall bandwidth utilization or a known future event that will impact overall bandwidth utilization.

5. The method of claim 1 , further comprising dynamically adjusting, by the device, the desired overall bandwidth utilization to a current highest overall bandwidth utilization for the billing period.

6. A system, comprising:

at least one processor;

at least one non-transitory computer readable medium communicatively coupled to the at least one processor, the at least one non-transitory computer readable medium having stored therein computer-executable instructions, comprising:

a data transfer policy module that determines a desired overall bandwidth utilization for at least one network resource during a billing period; and

a version selection module that selects one of a plurality of versions of a media asset to respond to a request for the media asset based upon the desired overall bandwidth utilization, wherein respective versions of the media asset have respective differing bandwidth utilizations of the at least one network resource.

7. The system of claim 6 , wherein the desired overall bandwidth utilization is a maximum overall bandwidth utilization for the billing period.

8. The system of claim 6 , wherein the desired overall bandwidth utilization is an estimated overall bandwidth utilization for the billing period.

9. The system of claim 8 , wherein the data transfer policy module determines the estimated overall bandwidth utilization based upon at least one of historical overall bandwidth utilization or a known future event that will impact overall bandwidth utilization.

10. The system of claim 6 , wherein the data transfer policy module dynamically adjusts the desired overall bandwidth utilization to a current highest overall bandwidth utilization for the billing period.

11. A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause at least one device to perform operations comprising:

determining a desired overall bandwidth utilization for at least one network resource during a billing period; and

selecting one of a plurality of versions of a media asset to respond to a request for the media asset based upon the desired overall bandwidth utilization, wherein respective versions of the media asset have respective differing bandwidth utilizations of the at least one network resource.

12. The non-transitory computer-readable medium of claim 11 , wherein the desired overall bandwidth utilization is a maximum overall bandwidth utilization for the billing period.

13. The non-transitory computer-readable medium of claim 11 , wherein the desired overall bandwidth utilization is an estimated overall bandwidth utilization for the billing period.

14. The non-transitory computer-readable medium of claim 13 , wherein the operations further comprise determining the estimated overall bandwidth utilization based upon at least one of historical overall bandwidth utilization or a known future event that will impact overall bandwidth utilization.

15. The non-transitory computer-readable medium of claim 11 , wherein the operations further comprise dynamically adjusting the desired overall bandwidth utilization to a current highest overall bandwidth utilization for the billing period.

16. A system, comprising:

means for determining a desired overall bandwidth utilization for at least one network resource during a billing period; and

means for selecting one of a plurality of versions of a media asset to respond to a request for the media asset based upon the desired overall bandwidth utilization, wherein respective versions of the media asset have respective differing bandwidth utilizations of the at least one network resource.

17. The system of claim 16 , wherein the desired overall bandwidth utilization is a maximum overall bandwidth utilization for the billing period.

18. The system of claim 16 , wherein the desired overall bandwidth utilization is an estimated overall bandwidth utilization for the billing period.

19. The system of claim 18 , further comprising means for determining the estimated overall bandwidth utilization based upon at least one of historical overall bandwidth utilization or a known future event that will impact overall bandwidth utilization.

20. The system of claim 16 , further comprising means for dynamically adjusting the desired overall bandwidth utilization to a current highest overall bandwidth utilization for the billing period.

Assignments (1)
CHANGE OF NAME Recorded Dec 5, 2017
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 044695/0115 →