IP Library Granted Patent US 8,959,542
Granted Patent B2
US 8,959,542 · App. 13/896,476 · Granted Feb 17, 2015

Methods, systems, and products for evaluating performance of viewers

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Quick Facts
Patent No.
US 8,959,542
App. No.
13/896,476
Granted
Feb 17, 2015
Kind
B2
Abstract

Methods, systems, and products evaluate performance of a viewer watching programming. A prompt is displayed, and the viewer enters a response to the prompt. The performance of the viewer is based at least partly on a time of the response.

Claims (46)

1. A method, comprising:

receiving, at a device, media programming;

causing, by the device, simultaneous display of prompts during the media programming, the prompts prompt a viewer to provide responses;

receiving, by the device, the responses to the prompts;

determining, by the device, a time associated with each of the responses;

comparing, by the device, the responses to events stored in memory;

determining, by the device, a match between a response of the responses and an event of the events;

determining, by the device, a latency between the time of the event and the time of the response; and

determining, by the device, a performance of the viewer based on the latency.

2. The method of claim 1 , further comprising retrieving an incentive associated with the performance of the viewer.

3. The method of claim 1 , further comprising receiving an incentive in response to the performance of the viewer.

4. The method of claim 1 , further comprising sending the responses to a server.

5. The method of claim 1 , further comprising displaying the prompts.

6. The method of claim 1 , further comprising displaying an incentive related to the performance of the viewer.

7. The method of claim 1 , further comprising disregarding the response.

8. A system, comprising:

a processor; and

a memory storing code that when executed causes the processor to perform operations, the operations comprising:

receiving media programming;

causing simultaneous display of prompts during the media programming, the prompts prompt a viewer to provide responses;

receiving actions in response to the prompts;

determining a time associated with each of the actions;

comparing the actions to events;

determining a match between an action of the actions and an event of the events;

determining a latency between the time of the event and the time of the action; and

evaluating a performance of the viewer based on the latency.

9. The system of claim 8 , wherein the operations further comprise retrieving an incentive associated with the performance of the viewer.

10. The system of claim 8 , wherein the operations further comprise receiving an incentive in response to the performance of the viewer.

11. The system of claim 8 , wherein the operations further comprise sending the actions to a server.

12. The system of claim 8 , wherein the operations further comprise displaying the prompts.

13. The system of claim 8 , wherein the operations further comprise displaying an incentive related to the performance of the viewer.

14. The system of claim 8 , wherein the operations further comprise disregarding one of the responses.

15. A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:

receiving media programming;

causing simultaneous display of prompts during the media programming, the prompts prompt a viewer for responses;

receiving actions in response to the prompts;

determining a time associated with each of the actions;

comparing the actions to events;

determining an action of the actions matches an event of the events;

determining a latency between the event and the action; and

evaluating a performance of the viewer based on the latency.

16. The memory of claim 15 , wherein the operations further comprise retrieving an incentive associated with the performance of the viewer.

17. The memory of claim 15 , wherein the operations further comprise receiving an incentive in response to the performance of the viewer.

18. The memory of claim 15 , wherein the operations further comprise sending the actions to a server.

19. The memory of claim 15 , wherein the operations further comprise displaying the prompts.

20. The memory of claim 15 , wherein the operations further comprise displaying an incentive related to the performance of the viewer.

Assignments (8)
RELEASE OF SECURITY INTEREST Recorded Mar 12, 2024
From: TREMOR VIDEO, INC.
To: ALPHONSO INC.
Reel/Frame 066794/0274 →
SECURITY INTEREST Recorded Mar 30, 2021
From: ALPHONSO INC.
To: TREMOR VIDEO, INC.
Reel/Frame 055776/0102 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 18, 2018
From: HAT TRICK, SERIES 83 OF ALLIED SECURITY TRUST
To: ALPHONSO INC.
Reel/Frame 046376/0592 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 28, 2016
From: AT&T INTELLECTUAL PROPERTY I, L.P.
To: HAT TRICK, SERIES 83 OF ALLIED SECURITY TRUST
Reel/Frame 040169/0863 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 13, 2014
From: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
To: AT&T INTELLECTUAL PROPERTY I, L.P.
Reel/Frame 033522/0608 →
CHANGE OF NAME Recorded Aug 13, 2014
From: BELLSOUTH INTELLECTUAL PROPERTY CORPORATION
To: AT&T INTELLECTUAL PROPERTY, INC.
Reel/Frame 033523/0377 →
CHANGE OF NAME Recorded Aug 13, 2014
From: AT&T INTELLECTUAL PROPERTY, INC.
To: AT&T BLS INTELLECTUAL PROPERTY, INC.
Reel/Frame 033523/0476 →
CHANGE OF NAME Recorded Aug 13, 2014
From: AT&T BLS INTELLECTUAL PROPERTY, INC.
To: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
Reel/Frame 033523/0621 →