Facilitating media content search

1. A method, comprising:

receiving a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;

matching the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;

automatically seeking a first television rating associated with the unique offline television show episode, wherein the first television rating is a function of an estimate of the number of viewing households for the unique offline television show episode;

determining a first offline relevancy score based at least in part on the first television rating;

automatically seeking a second television rating associated with the unique offline television show episode, wherein the second television rating is a function of airplay data for the unique offline television show episode;

determining a second offline relevancy score based at least in part on the second television rating;

calculating an offline relevancy score based at least in part on adding the first offline relevancy score to a relative weighting of the second offline relevancy score, wherein the relative weighting reflects a difference between a first rating system associated with the estimate of the number of viewing households and a second rating system associated with the airplay data; and

using the offline relevancy score to determine at least in part a search result ranking for the online video and the display page.

2. A method as recited in claim 1 , further comprising automatically seeking a fourth television rating, wherein the fourth television rating comprises one or more of: review data, sales data, attendance data, and industry rating data.

3. A method as recited in claim 2 , wherein the review data comprises one or more of: a movie review, a video review, a sports review, and a performance review.

4. A method as recited in claim 2 , wherein the sales data comprises one or more of: box office sales data, audio sales data, and retail sales data.

5. A method as recited in claim 2 , wherein the industry rating data comprises one of: an MPAA rating, a Billboard rating, an Academy Awards nomination, an Academy Awards award, an Emmy Awards nomination, an Emmy Awards award, and a Nielsen rating.

6. A method as recited in claim 1 , further comprising automatically seeking a third television rating associated with the unique offline television show episode, wherein the third television rating is a function of user rating statistics for the unique offline television show episode; and wherein the user rating statistics comprises one or more of: an online community aggregate rating and an online community average rating.

7. A method as recited in claim 1 , wherein the relevancy score is calculated by in part by using a weighted sum based at least in part on the relative weight of each television rating.

8. A method as recited in claim 1 , wherein automatically seeking includes associating the online video with an offline show or other event or content and finding a rating data for the offline show or other event or content.

9. A method as recited in claim 1 , wherein automatically seeking includes automatically matching the online video to an offline counterpart.

10. A method as recited in claim 9 , wherein matching the online video to an offline counterpart comprises parsing media data.

11. A method as recited in claim 9 , wherein the offline counterpart comprises one of: an airing of a television show, a musical, a play, a motion picture, a sports match, a game, and a performance.

12. A method as recited in claim 1 , wherein using the relevancy score comprises incorporating television ratings into a ranking algorithm used to determine the search result ranking.

13. A system, comprising

a processor; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to:

receive a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;

match the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;

seek a first television rating associated with the unique offline television show episode, wherein the first television rating is a function of an estimate of the number of viewing households for the unique offline television show episode;

determine a first offline relevancy score based at least in part on the first television rating;

seek a second television rating associated with the unique offline television show episode, wherein the second television rating is a function of airplay data for the unique television show episode;

determine a second offline relevancy score based at least in part on the second television rating;

calculate an offline relevancy score based at least in part on adding the first offline relevancy score to a relative weighting of the second offline relevancy score, wherein the relative weighting reflects a difference between a first rating system associated with the estimate of the number of viewing households and a second rating system associated with the airplay data; and

use the offline relevancy score to determine at least in part a search result ranking for the online video and the display page.

14. A system as recited in claim 13 , wherein to seek includes matching the video to an offline counterpart.

15. A system as recited in claim 13 , wherein to seek includes associating the video with an offline show or other event or content and finding a rating data for the offline show or other event or content.

16. A system as recited in claim 13 , wherein the processor is further configured to seek a fourth television rating, wherein the fourth television rating comprises one or more of: review data, sales data, attendance data, and industry rating data.

17. A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:

receiving a media data associated with an online video on a display page, wherein the online video is to be indexed for media content search;

matching the online video to a unique offline television show episode by querying an episode database, wherein the querying is based at least in part on the media data;

seeking a first television rating associated with the unique offline television show episode, wherein the first television rating is a function of an estimate of the number of viewing households for the unique offline television show episode;

determining a first offline relevancy score based at least in part on the first television rating;

seeking a second television rating associated with the unique offline television show episode, wherein the second television rating is a function of airplay data for the unique offline television show episode;

determining a second offline relevancy score based at least in part on the second television rating;

calculating an offline relevancy score based at least in part on adding the first offline relevancy score to a relative weighting of the second offline relevancy score, wherein the relative weighting reflects a difference between a first rating system associated with the estimate of the number of viewing households and a second rating system associated with the airplay data; and

using the offline relevancy score to determine at least in part a search result ranking for the online video and the display page.

18. A computer program product as recited in claim 17 , wherein seeking includes matching the video to an offline counterpart.

19. A computer program product as recited in claim 17 , wherein seeking includes associating the video with an offline show or other event or content and finding a rating data for the offline show or other event or content.

20. A computer program product as recited in claim 17 , further comprising computer instructions for seeking a fourth television rating, wherein the fourth television rating comprises one or more of: review data, sales data, attendance data, and industry rating data.