SYSTEMS AND METHODS FOR OFFER SCORING
Disclosed herein is a method for providing users with saving opportunities of interest. The method includes developing a predictive model of user purchase behavior, evaluating a plurality of available savings opportunities from a savings opportunity data base using the model of user purchase behavior, selecting from the plurality of savings opportunities one with the highest likelihood of acceptance and communicating the selected savings opportunity to the user.
1 . A method for providing users with saving opportunities of interest, comprising:
developing a predictive model of user purchase behavior;
identifying a savings opportunity from a database based on the model; and
communicating the savings opportunity to the user.
2 . The method of claim 1 , wherein the model is developed using historic user transaction data.
3 . The method of claim 1 , wherein the model comprises at least one of merchant category preferences, transaction category preferences, product category preferences, merchant preferences, geographic locations, seasonal variety, spending level and recent changes from historic spending patterns.
4 . The method of claim 1 , wherein the model is developed using historic user transaction data and data related to past user responses to savings opportunities.
5 . The method of claim 1 , further comprising:
gathering public or inferred data relevant to the user, wherein the model is further developed using the public or inferred data.
6 . The method of claim 1 , wherein the predictive model is developed using machine learning techniques.
7 . The method of claim 6 , wherein the machine learning techniques comprise at least one of logistic regression, neural nets, lasso algorithms, elastic-net regularized generalized linear models, support vector machines (SVM), ensembles of decision trees, and random forests.
8 . The method of claim 1 , wherein the savings opportunity is communicated to the user via one or more of a financial institution web site, a financial institution application, a separate application, and a digital wallet.
9 . A method for providing users with saving opportunities of interest, comprising:
developing a predictive model of user purchase behavior;
evaluating a plurality of available savings opportunities from a savings opportunity data base using the model of user purchase behavior;
selecting from the plurality of savings opportunities the savings opportunity with the highest likelihood of acceptance; and
communicating the selected savings opportunity to the user.
10 . The method of claim 9 , wherein the model comprises at least one of merchant category preferences, transaction category preferences, product category preferences, merchant preferences, geographic locations, seasonal variety, spending level and recent changes from historic spending patterns.
11 . The method of claim 9 , further comprising:
gathering data on one or more past user responses to one or more savings opportunities, wherein the model is further developed using the past user response data.
12 . The method of claim 9 , further comprising:
gathering public or inferred data relevant to the user, wherein the model is further developed using the public or inferred data.
13 . The method of claim 9 , wherein the selected savings opportunity is communicated to the user via at least one of a financial institution web site, a financial institution application, a separate application, and a digital wallet.