IP Library Patent Application 13915011
Patent Application
App. No. 13/915,011

SYSTEM AND METHOD FOR BRAND AFFINITY CONTENT DISTRIBUTION AND PLACEMENT

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Quick Facts
Patent No.
US None
App. No.
13/915,011
Abstract

An apparatus, system and method for placing an advertisement is disclosed. An audio work may be analyzed for at least one keyword. The at least one keyword may be accessed for its relevance to an advertisement. Based on the assessment of the at least one keyword and an avail of the audio work, the advertisement may be placed within the audio work.

Claims (10)

1 . A method for placing an advertisement, the method comprising:

analyzing an audio work for at least one keyword in the audio work, assessing a relation between the at least one keyword and an advertisement;

based on the assessing of the relation, and based on a presence of an avail in the audio work, placing the advertisement within the audio work.

2 . The method of claim 1 , wherein the audio work comprises video.

3 . The method of claim 1 , wherein the analyzing comprises using dialogue recognition software.

4 . The method of claim 1 , wherein the keyword is analyzed from human readable text.

5 . The method of claim 1 , wherein the audio work comprises at least one photograph.

6 . The method of claim 1 , wherein the audio work comprises a radio work.

7 . The method of claim 1 , wherein the avail is present within a particular time from the keyword.

8 . The method of claim 1 , wherein the avail is present before a particular audience.

Assignments (5)
RELEASE OF SECURITY INTEREST Recorded Nov 19, 2025
From: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
To: VERITONE, INC.
Reel/Frame 073634/0333 →
SECURITY INTEREST Recorded Dec 13, 2023
From: VERITONE, INC.
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 066140/0513 →
CORRECTIVE ASSIGNMENT TO CORRECT THE 13915001 PREVIOUSLY RECORDED ON REEL 033319 FRAME 0294. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Jul 17, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033358/0082 →
MERGER Recorded Jul 16, 2014
From: ROIM ACQUISITION CORPORATION
To: VERITONE, INC.
Reel/Frame 033351/0750 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 14, 2014
From: BRAND AFFINITY TECHNOLOGIES, INC.
To: ROIM ACQUISITION CORPORATION
Reel/Frame 033319/0294 →