Server behavior based on paired device identification

1. A method on a server comprising:

receiving from a mobile device through a wide area network (WAN), paired device identity information associated with an in-vehicle infotainment system (IVIS) of a vehicle that has been previously paired to the mobile device through a personal area (PAN) network connection;

determining content available from the server that can be executed or displayed on the mobile device based upon parameters associated with the IVIS provided by the paired device identity information when the mobile device is not connected to the IVIS of the vehicle; and

sending the determined content to the mobile device through the WAN, the content for execution or display on the mobile device independently of the IVIS;

wherein the content comprises identification of one or more applications that are identified as being associated with the received paired device identity information for execution on the mobile device based upon the paired device identity information, each of the one or more applications configuring the mobile device to perform an operation provided by the application.

2. The method of claim 1 wherein receiving the paired device identity information further comprises:

sending selection parameters to the mobile device to further define the paired device identity information;

receiving a selection of the selection parameters from the mobile device; and

determining additional paired device identity information from the selection of the selection parameters.

3. The method of claim 2 wherein the selection parameters identify one or more of: an auto manufacturer, a model, a year of manufacture, an option package.

4. The method of claim 1 wherein the paired device identity information is associated with an automobile manufacturer.

5. The method of claim 4 wherein the content comprises one or more applications that are associated with the automobile manufacturer.

6. The method of claim 5 wherein the paired device identity information identifies one or more of: an automaker, a model, a year of manufacture, an option package.

7. The method of claim 1 wherein the paired device identity information is associated with a Bluetooth device address or a Wi-Fi direct device address.

8. The method of claim 1 wherein the paired device identity information is determined from a paired device identity identifier.

9. A server comprising:

a processor; and

a non-transitory memory coupled to the processor, the memory containing instructions which when executed by the processor performing:

receiving from a mobile device through a wireless network, paired device identity information associated with an in-vehicle infotainment system (IVIS) of a vehicle that has been previously paired to the mobile device through a personal area (PAN) network connection;

determining content available from the server that can be executed or displayed on the mobile device based upon parameters associated with the IVIS provided by the paired device identity information when the mobile device is not connected to the IVIS of the vehicle; and

sending the determined content to the mobile device through the wireless network, the content for execution or display on the mobile device independently of the IVIS;

wherein the content comprises identification of one or more applications that are identified as being associated with the received paired device identity information for execution on the mobile device based upon the paired device identity information; each of the one or more applications configuring the mobile device to perform an operation provided by the application.

10. The server of claim 9 wherein receiving the paired device identity information further comprises:

sanding selection parameters to the mobile device to further define the paired device identity information;

receiving a selection of the selection parameters from the mobile device; and

determining additional paired device identity information from the selection of the selection parameters.

11. The server of claim 10 wherein the selection parameters identify one or more of: an auto manufacturer, a model, a year of manufacture, an option package.

12. The server of claim 9 wherein the paired device identity information is associated with an automobile manufacturer.

13. The server of claim 9 wherein the paired device identity information identifies one or more of: an automaker, a model, a year of manufacture, an option package.

14. The server of claim 9 wherein the paired device identity information is associated with a Bluetooth device address or a Wi-Fi direct device address.

15. The server of claim 9 wherein the paired device identity information is determined from a paired device identity identifier.