Distribution system, reception apparatus, and methods for transitioning to new services

1. A method for broadcasting a plurality of non-backwards-compatible services, the method comprising:

receiving, by a first service provider, a plurality of first services, including a first service associated with the first service provider and a first service associated with a second service provider;

generating a first broadcast multiplex including the plurality of first services,

broadcasting, by the first service provider, the first broadcast multiplex and including the first service associated with the second service provider on a first broadcast channel allocated to the first service provider;

receiving, by the second service provider, a plurality of second services, including a second service associated with the first service provider and a second service associated with the second service provider;

generating a second broadcast multiplex including the plurality of second services; and

broadcasting, by the second service provider, the second broadcast multiplex and including the second service associated with the first service provider on a second broadcast channel allocated to the second service provider.

2. The method according to claim 1 , wherein

the plurality of second services have a lower video resolution than the plurality of first services.

3. The method according to claim 1 , wherein

the plurality of first services are encoded using a first coding and the plurality of second services are encoded using a second coding, the first coding being different from the second coding.

4. The method according to claim 3 , wherein the first coding is MPEG-2 or MPEG-4.

5. The method according to claim 1 , wherein

the plurality of first and second services include television programs, and

the step of broadcasting the first broadcast multiplex includes broadcasting at least one television program that is the same as a television program broadcast in the step of broadcasting the second broadcast multiplex.

6. The method according to claim 1 , wherein at least two of the plurality of second services are broadcast on the same physical broadcast channel and assigned different major virtual channel numbers.

7. The method according to claim 1 , wherein

the first and second service providers are digital television broadcast providers,

the second service provider broadcasts digital television content over the second broadcast channel using an 8-level vestigial sideband modulation (8-VSB) modulation method, and

the first service provider broadcasts digital television content using a modulation method different from the 8-VSB modulation method.

8. The method according to claim 1 , further comprising:

entering into a contract between the first and second service providers to provide the plurality of first services on the first broadcast channel and the plurality of seconds services on the second broadcast channel.

9. A distribution system, comprising:

a first service provider, including first circuitry configured to

receive a plurality of first services, including a first service associated with the first service provider and a first service associated with a second service provider,

generate a first broadcast multiplex including the plurality of first services, and

broadcast the first broadcast multiplex on a first broadcast channel allocated to the first service provider and including the first service associated with the second service provider; and

the second service provider, including second circuitry configured to

receive a plurality of second services, including a second service associated with the first service provider and a second service associated with the second service provider;

generate a second broadcast multiplex including the plurality of second services, and

broadcast the second broadcast multiplex on a second broadcast channel allocated to the second service provider and including the second service associated with the first service provider.

10. The distribution system according to claim 9 , wherein

the plurality of second services have a lower video resolution than the plurality of first services.

11. The distribution system according to claim 9 , wherein

the plurality of first services are encoded using a first coding and the plurality of second services are encoded using a second coding, the first coding being different from the second coding.

12. The distribution system according to claim 11 , wherein the first coding is MPEG-2 or MPEG-4.

13. The distribution system according to claim 9 , wherein

the plurality of first and second services include television programs, and

the first circuitry broadcasts at least one television program that is the same as a television program broadcast by the second circuitry.

14. The distribution system according to claim 9 , wherein at least two of the plurality of second services are broadcast on the same physical broadcast channel and assigned different major virtual channel numbers.

15. The distribution system according to claim 9 , wherein

the first and second service providers are digital television broadcast providers,

the second service provider broadcasts digital television content over the second broadcast channel using an 8-level vestigial sideband modulation (8-VSB) modulation method, and

the first service provider broadcasts digital television content using a modulation method different from the 8-VSB modulation method.

16. The distribution system according to claim 9 , wherein the first and second service providers have a contract to provide the plurality of first services on the first broadcast channel and the plurality of seconds services on the second broadcast channel.

17. The method according to claim 1 , wherein

the first and second broadcast channels occupy different portions of the digital television broadcast spectrum.