VOLUME BAR ADVERTISING
A method, apparatus, system, and computer program product provide the ability to deliver an advertisement to a user. Audio content is played for/to a user. Volume user input is received from the user. The volume user input is an adjustment of a volume of the audio content. In response to the volume user input, a volume bar indicating a volume level for the audio content is displayed as well as an advertisement that is based on the volume bar.
1 . A method for delivering an advertisement to a user, comprising:
receiving volume user input from the user, wherein the volume user input comprises an adjustment of a volume of audio content;
displaying a volume bar indicating a volume level for the audio content; and
in response to the volume user input:
displaying an advertisement that is based on the volume bar.
2 . The method of claim 1 , wherein the audio content is played as part of audio-video media content.
3 . The method of claim 1 , wherein the volume user input is received via a television remote control.
4 . The method of claim 1 , wherein the advertisement is integrated into the volume bar.
5 . The method of claim 1 , wherein the advertisement comprises a banner advertisement.
6 . The method of claim 1 , wherein the advertisement is only displayed while the volume bar is displayed.
7 . The method of claim 1 , further comprising:
receiving user input selecting the advertisement; and
in response to the user input selecting the advertisement, establishing a connection between the user and a micro-site, wherein the microsite presents information about a product/service of the advertisement.
8 . The method of claim 7 , wherein the user input selecting the advertisement comprises a selection of a button on a remote control.
9 . A system for delivering an advertisement to a user, comprising:
a volume control device for receiving volume user input from the user, wherein the volume user input comprises an adjustment of a volume of audio content;
a display device for displaying a volume bar indicating a volume level for the audio content, wherein in response to the volume user input, an advertisement that is based on the volume bar is displayed on the display device.
10 . The system of claim 9 , wherein the audio content is played as part of audio-video media content.
11 . The system of claim 9 , wherein the volume control device comprises a television remote control.
12 . The system of claim 9 , wherein the advertisement is integrated into the volume bar.
13 . The system of claim 9 , wherein the advertisement comprises a banner advertisement.
14 . The system of claim 9 , wherein the advertisement is only displayed while the volume bar is displayed.
15 . The system of claim 9 , wherein:
the volume control device is further configured to receive user input selecting the advertisement; and
in response to the user input selecting the advertisement, a connection is established between the user and a micro-site, wherein the microsite presents information about a product/service of the advertisement.
16 . The system of claim 15 , wherein:
the volume control device comprises a remote control; and
the user input selecting the advertisement comprises a selection of a button on the remote control.