IMAGE DISPLAY APPARATUS, IMAGE DISPLAY METHOD, AND RECORDING MEDIUM

1 . An image display apparatus comprising:

an input unit configured to receive a user control input;

a storage unit for storing a first advertisement which is to be displayed upon receiving the user control input, and previously storing a second advertisement which is to be displayed at a next power-up of the image display apparatus and a third advertisement which is to be displayed upon receiving the user control input after the next power-up;

a user-control advertisement reproduction unit configured to cause the first advertisement to be displayed on a screen upon receiving the user control input;

a power-up advertisement reproduction unit configured to cause the second advertisement to be displayed on the screen upon powering up the image display apparatus; and

an advertisement management unit configured to update the first advertisement with the third advertisement upon powering up the image display apparatus.

2 . The image display apparatus according to claim 1 ,

wherein the advertisement management unit is configured to update the first advertisement with the third advertisement by:

deleting the first advertisement from the storage unit after the image display apparatus is powered up and before the input unit receives the user control input; and

subsequently storing the third advertisement in the storage unit as a new first advertisement, and

the user-control advertisement reproduction unit is configured to cause the new first advertisement to be displayed on the screen upon receiving the user control input only when the new first advertisement exists in the storage unit.

3 . The image display apparatus according to claim 1 ,

wherein the advertisement management unit is configured to:

receive, from a server, a fourth advertisement which is to be displayed at a next power-up of the image display apparatus and a fifth advertisement which is to be displayed upon receiving the user control input after the next power-up;

store the fourth advertisement in the storage unit as a new second advertisement after the second advertisement is displayed on the screen; and

store the fifth advertisement in the storage unit as a new third advertisement after the first advertisement is updated with the third advertisement.

4 . The image display apparatus according to claim 1 ,

wherein the advertisement management unit is configured to:

delete the first advertisement from the storage unit and temporarily save the third advertisement after the image display apparatus is powered up and before the input unit receives the user control input;

receive, from a server, a fourth advertisement which is to be displayed at a next power-up of the image display apparatus and a fifth advertisement which is to be displayed upon receiving the user control input after the next power-up;

store the fourth advertisement in the storage unit as a new second advertisement after the second advertisement is displayed on the screen;

store the fifth advertisement in the storage unit as a new third advertisement after the third advertisement is temporarily saved; and

store the temporarily-saved third advertisement in the storage unit as a new first advertisement, and

the user-control advertisement reproduction unit is configured to cause the new first advertisement to be displayed on the screen upon receiving the user control input only when the new first advertisement exists in the storage unit.

5 . The image display apparatus according to claim 1 ,

wherein the advertisement management unit is configured to:

receive, from a server, a fourth advertisement which is to be displayed at a next power-up of the image display apparatus and a fifth advertisement which is to be displayed upon receiving the user control input after the next power-up; and

determine whether or not the received fifth advertisement can be reproduced by the user-control advertisement reproduction unit, and store the received fifth advertisement in the storage unit as a new third advertisement only when it is determined that the received fifth advertisement can be reproduced.

6 . The image display apparatus according to claim 1 ,

wherein the advertisement management unit is configured to send an advertisement-reproduction report to a server when the user-control advertisement reproduction unit has reproduced the first advertisement.

7 . The image display apparatus according to claim 1 ,

wherein the user-control advertisement reproduction unit is configured to cause the first advertisement to be displayed on the screen upon receiving the user control input only after the image display apparatus is connected to a communication network.

8 . The image display apparatus according to claim 1 ,

wherein the first advertisement includes frequency-of-displaying information indicating a specified frequency of displaying the first advertisement, and

the user-control advertisement reproduction unit is configured to cause the first advertisement to be displayed on the screen only when a frequency of displaying the first advertisement does not exceed the specified frequency of displaying the first advertisement.

9 . An image display method comprising:

receiving a user control input;

storing a first advertisement which is to be displayed upon receiving the user control input, and previously storing a second advertisement which is to be displayed at a next power-up of the image display apparatus and a third advertisement which is to be displayed upon receiving the user control input after the next power-up;

causing the first advertisement to be displayed on a screen upon receiving the user control input;

causing the second advertisement to be displayed on the screen upon powering up the image display apparatus; and

updating the first advertisement with the third advertisement upon powering up the image display apparatus.

10 . A non-transitory computer-readable recording medium having a program recorded thereon for causing a computer to execute the image display method according to claim 9 .