Patent Application

App. No. 13/969,750

Abstract

Claims (31)

1 . A method of implementing an interactive mobile advertisement, comprising:

Providing an interactive advertisement environment to a user, wherein the interactive advertisement environment has a game-like format;

Prompting the user to interact with the environment; and

Delivering a “reward” to the user based upon an outcome of the user's interaction with the environment.

2 . The method of claim 1 , wherein the user's interaction with the environment comprises playing a game operable within the environment.

3 . The method of claim 2 , wherein the game comprises a seek and find type game, wherein the seek and find type game prompts the user to locate a special coupon or promotion within the environment, the coupon or promotion being offered by an advertiser associated with the advertisement.

4 . The method of claim 2 , further comprising the step of selecting a reward to be delivered to the user based upon the number of levels completed by the user.

5 . The method of claim 2 , further comprising the step of prompting the user to submit an outcome of the user's playing the game to an information database.

6 . The method of claim 5 , wherein the information database comprises a high score/outcome table.

7 . The method of claim 6 , further comprising the step of selecting a second reward to be delivered to the user based upon the relative ranking of the user's outcome in the high score/outcome table within a specified time period.

8 . The method of claim 1 , wherein the reward comprises at least one of a coupon or promotion; a badge or other signifier that is capable of being shared on a social network; a promotional credit; a gift card; and/or the like.

9 . The method of claim 2 , further comprising delivering a plurality of rewards to the user, based upon the number of levels completed by the user.

10 . The method of claim 2 , further comprising the step of utilizing a game emulator to reduce the memory needed for secondary downloads during the user's playing of the game.

11 . The method of claim 1 , wherein the reward is retrieved from a rewards database.

12 . A method of implementing an interactive mobile advertisement, comprising:

Providing an interactive advertisement environment to a user's digital device, wherein the environment comprises a game-like format;

Prompting the user to interact with the environment via the digital device;

Communicating at least some data related to an outcome of the user's interaction with the environment from the digital device to a data repository; and

Delivering a “reward” to the user based upon the communicated outcome data.

13 . The method of claim 12 , wherein the data repository comprises a code triggered information server database.

14 . The method of claim 13 , wherein the code triggered information server communicates with a third party provider.

15 . The method of claim 12 , wherein the communicated outcome data further comprises a user ID, a hardware ID, a geocode, a timestamp, a subject code, a source code, a content code, and/or an environment code.

16 . The method of claim 12 , wherein the at least some outcome data is communicated to the data repository by SMS protocol, MMS protocol, instant messaging, web browser based messaging, email, Enhanced Messaging System, TCP/IP, WAP, and/or the like.

17 . The method of claim 12 , wherein the reward comprises at least one of a coupon or promotion; a badge or other signifier that is capable of being shared on a social network; a promotional credit; a gift card; and/or the like.

18 . A system for providing interactive mobile advertisements to a user, comprising:

A digital device;

A data repository containing stored interactive mobile advertisement environments for delivery to the digital device

A communication circuit capable of communicating the advertisement environments from the data repository to the digital device; and

A display system capable of displaying information corresponding to the advertisement environments received from the data repository.

19 . The system of claim 18 , wherein the advertisement environment is communicated from the data repository to the digital device by SMS protocol, MMS protocol, instant messaging, web browser based messaging, email, Enhanced Messaging System, TCP/IP, WAP, and/or the like.

20 . The system of claim 18 , further comprising a second data repository containing data corresponding to rewards, coupons, promotions, offers, badges, signifiers, and/or the like, associated with specified outcomes of user interactions with the advertisement environments.

Assignments (8)