Content-sensitive user interface for an intelligent television

1. A method, comprising:

presenting a first content via a display of an intelligent television (TV), wherein the first content is presented to a first portion and a second portion of the display;

receiving a menu input at the intelligent TV, wherein the menu input corresponds to a user interface, wherein the menu input is received in a directional pad of a remote control, wherein the menu input has a first characteristic or a second characteristic, wherein the first characteristic is a first directional input on the directional pad, wherein the second characteristic is a second directional input on the directional pad;

determining, by a processor associated with the intelligent TV, if the menu input was directed to a master panel or a content-sensitive panel based on whether the menu input has the first characteristic or the second characteristic;

if the menu input is for the content-sensitive panel, determining, by the processor associated with the intelligent TV, and in response to receiving the menu input, menu content that corresponds to at least one of the first content and menu input received;

retrieving, from at least one source, the menu content;

presenting, via the display, the menu content to the second portion of the display in the content-sensitive panel, wherein the second portion of the display is associated with a menu, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap;

if the menu input is for the master panel, presenting, via the display, the menu content to the second portion of the display in the master panel, wherein the second portion of the display is associated with a menu, wherein the master panel is not associated with the first content, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap,

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a specific selected content;

determining the metadata of the specific selected content;

retrieving a secondary content based on the metadata of the specific selected content; and

providing, via the user interface, the secondary content within the second portion of the display,

wherein determining the menu content of the method further comprises:

referring to rules stored in a memory, wherein the rules include one or more menu fields mapped to at least one menu content type;

comparing a menu content type associated with the first content with the one or more mapped menu fields;

determining select menu fields from the one or more mapped menu fields; and

including the select menu fields in the menu content for retrieval.

2. The method of claim 1 , further comprising:

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a selected content;

determine the selected content based on the menu selection; and

providing a focus on the selected content in the user interface.

3. The method of claim 1 , wherein the at least one source is at least one of a local memory, a remote memory, a broadcast signal, and a memory located across a network.

4. The method of claim 1 , further comprising:

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a selected content type;

determining the selected content type based on the menu selection;

determining which content of the first content is the selected content type; and

providing a user interface with content of the selected content type highlighted in the first portion of the display.

5. The method of claim 4 , further comprising:

receiving a second selection; and

rearranging content in at least one of the first portion of the display and the second portion of the display; and

presenting, via the display, the rearranged content.

6. The method of claim 1 , wherein a size of the first portion of the display is larger than a size of the second portion of the display.

7. A tangible, non-transitory computer readable medium having instructions stored thereon that, when executed by a processor, perform the method comprising:

presenting a first content via a display of an intelligent television (TV), wherein the first content is presented to a first portion and a second portion of the display;

receiving a menu input at the intelligent TV, wherein the menu input corresponds to a user interface, wherein the menu input is received as a master panel button or a content-sensitive panel button on a remote control, wherein the menu input has a first characteristic or a second characteristic, wherein the first characteristic is a selection of the content-sensitive button, wherein the second characteristic is a selection of the mater panel button;

determining, by a processor associated with the intelligent TV if the menu input was directed to a master panel or a content-sensitive panel based on whether the menu input has the first characteristic or the second characteristic;

if the menu input is for the content-sensitive panel, determining, by the processor associated with the intelligent TV and in response to receiving the menu input, menu content that corresponds to at least one of the first content and menu input received;

retrieving, from at least one source, the menu content;

presenting, via the display, the menu content to the second portion of the display in the content-sensitive panel, wherein the second portion of the display is associated with a menu, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap; and

if the menu input is for the master panel, presenting, via the display, the menu content to the second portion of the display in the master panel, wherein the second portion of the display is associated with a menu, wherein the master panel is not associated with the first content, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap,

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a specific selected content;

determining the metadata of the specific selected content;

retrieving a secondary content based on the metadata of the specific selected content; and

providing, via the user interface, the secondary content within the second portion of the display,

wherein determining the menu content of the method further comprises:

referring to rules stored in a memory, wherein the rules include one or more menu fields mapped to at least one menu content type;

comparing a menu content type associated with the first content with the one or more mapped menu fields;

determining select menu fields from the one or more mapped menu fields; and

including the select menu fields in the menu content for retrieval.

8. The tangible, non-transitory computer readable medium of claim 7 , wherein the method further comprises:

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a selected content;

determining the selected content based on the menu selection; and

providing a focus on the selected content in the user interface.

9. The tangible, non-transitory computer readable medium of claim 7 , wherein the method further comprises:

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a selected content type;

determining the selected content type based on the menu selection;

determining which content of the first content is the selected content type; and

providing a user interface with content of the selected content type highlighted in the first portion of the display.

10. The tangible, non-transitory computer readable medium of claim 7 , wherein the method further comprises:

receiving a second selection; and

rearranging content in at least one of the first portion of the display and the second portion of the display; and

presenting, via the display, the rearranged content.

11. The tangible, non-transitory computer readable medium of claim 7 , wherein a size of the first portion of the display is larger than a size of the second portion of the display.

12. The tangible, non-transitory computer readable medium of claim 7 , wherein the at least one source is at least one of a local memory, a remote memory, a broadcast signal, and a memory located across a network.

13. The tangible, non-transitory computer readable medium of claim 7 , wherein the menu input is provided via an input device associated with the intelligent TV.

14. A system, comprising:

an intelligent television (TV) having a display and a tuner, wherein the tuner is configured to receive and convert broadcast content signals to be displayed by the display;

an input device associated with the intelligent TV;

a memory; and

a microprocessor operable to:

present a first content via a display of an intelligent television (TV), wherein the first content is presented to a first portion and a second portion of the display;

receive a menu input at the intelligent TV, wherein the menu input corresponds to a user interface, wherein the menu input has a first characteristic or a second characteristic wherein the menu input received is one of a selection in a directional pad of a remote control, of a mater panel button on a remote control, or of a content-sensitive panel button on a remote control, wherein the first characteristic is one of the selection of the content-sensitive button or a first directional input on the directional pad, wherein the second characteristic is one of the selection of the mater panel button or a second directional input on the directional pad;

determining, by a processor associated with the intelligent TV if the menu input was directed to a master panel or a content-sensitive panel based on whether the menu input has the first characteristic or the second characteristic;

if the menu input is for the content-sensitive panel, determine, by the processor associated with the intelligent TV and in response to receiving the menu input, menu content that corresponds to at least one of the first content and menu input received;

retrieve, from at least one source, the menu content;

present, via the display, the menu content to the second portion of the display in the content-sensitive panel, wherein the second portion of the display is associated with a menu, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap; and

if the menu input is for the master panel, presenting, via the display, the menu content to the second portion of the display in the master panel, wherein the second portion of the display is associated with a menu, wherein the master panel is not associated with the first content, wherein the first content is shifted such that the first content is presented to the first portion of the display, and wherein the first portion and the second portion of the display do not overlap,

receiving a menu selection at the intelligent TV, wherein the menu selection corresponds to a specific selected content;

determining the metadata of the specific selected content;

retrieving a secondary content based on the metadata of the specific selected content; and

providing, via the user interface, the secondary content within the second portion of the display,

wherein determining the menu content of the method further comprises:

referring to rules stored in a memory, wherein the rules include one or more menu fields mapped to at least one menu content type;

comparing a menu content type associated with the first content with the one or more mapped menu fields;

determining select menu fields from the one or more mapped menu fields; and

including the select menu fields in the menu content for retrieval.

15. The system of claim 14 , wherein the microprocessor is further operable to:

receive a menu selection at the intelligent TV, wherein the menu selection corresponds to a selected content;

determine the selected content based on the menu selection; and

provide a focus on the selected content in the user interface.