IP Library Granted Patent US 9,390,459
Granted Patent B2
US 9,390,459 · App. 13/971,431 · Granted Jul 12, 2016

Method and system for user based routing

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 9,390,459
App. No.
13/971,431
Granted
Jul 12, 2016
Kind
B2
Abstract

A system and method for providing route information to a user, in which paths provided to the user are automatically selected based on personal information of the user, so that in following the provided paths, the user passes things in which the user may have particular interest.

Claims (76)

1. A method of operating a system for providing routing information to a user moving between a current location and a second location of a product or a product category identified by the user, the method comprising:

receiving personal information of the user;

receiving a request from the user for directions for moving from the current location to the second location;

in response to the user request, calculating two or more routes from the current location to the second location;

selecting, from the two or more routes, a particular number of the shortest routes of the two or more routes;

assigning a score to each of the selected routes, wherein assigning comprises:

generating a respective list of products that would be passed by the user while traveling from the current location to the second location along each particular route of the selected routes, and

calculating the score for each particular route of the selected routes as a sum of values assigned to each product of the respective list of products for the particular route, wherein the assigned values are representative of one or both of a likelihood of purchase of the product by the user and a degree of relevancy of the product to the product identified by the user;

sorting the selected routes in order of their assigned scores;

selecting one or more routes from the sorted routes; and

transmitting the one or more routes for display to the user.

2. The method according to claim 1 , wherein the routes are in an indoor environment.

3. The method according to claim 1 , wherein the personal information of the user comprises purchase history information.

4. The method according to claim 1 , wherein the personal information of the user comprises demographic information captured from a video image of the user.

5. The method according to claim 1 , wherein the personal information of the user comprises information about a member of a social network of the user.

6. The method according to claim 1 , wherein the score assigned to a particular route is representative of a level of interest of the user in things along the particular route.

7. The method according to claim 6 , wherein the particular route is a path through a store, the second location is a location of a product identified by the user, and the things are products for purchase.

8. The method according to claim 1 , wherein selecting one or more routes comprises:

choosing one or more of the sorted routes having scores representative of a greatest level of interest to the user; and

recording locations for display to the user with the one or more routes, the locations being of particular interest to the user according to the personal information of the user.

9. A system for providing routing information to a user moving between a current location and a second location of a product or a product category identified by the user, the system comprising:

at least one processor communicatively coupled to a display device, the at least one processor, during operation, at least:

receiving personal information of the user;

receiving a request from the user for directions for moving from the current location to the second location;

in response to the user request, calculating two or more routes from the current location to the second location;

selecting, from the two or more routes, a particular number of the shortest routes of the two or more routes;

assigning a score to each of the selected routes, wherein assigning comprises:

generating a respective list of products that would be passed by the user while traveling from the current location to the second location along each particular route of the selected routes, and

calculating the score for each particular route of the selected routes as a sum of values assigned to each product of the respective list of products for the particular route, wherein the assigned values are representative of one or both of a likelihood of purchase of the product by the user and a degree of relevancy of the product to the product identified by the user;

sorting the selected routes in order of their assigned scores;

selecting one or more routes from the sorted routes; and

transmitting the one or more routes to the display for viewing by the consumer.

10. The system according to claim 9 , wherein the routes are in an indoor environment.

11. The system according to claim 9 , wherein the personal information of the user comprises purchase history information.

12. The system according to claim 9 , wherein the personal information of the user comprises demographic information captured from a video image of the user.

13. The system according to claim 9 , wherein the personal information of the user comprises information about a member of a social network of the user.

14. The system according to claim 9 , wherein the score assigned to a particular route is representative of a level of interest of the user in things along the particular route.

15. The system according to claim 14 , wherein the particular route is a path through a store, the second location is a location of a product identified by the user, and the things are products for purchase.

16. The system according to claim 9 , wherein selecting one or more routes comprises:

choosing one or more of the sorted routes having scores representative of a greatest level of interest to the user; and

recording locations for display to the user with the one or more routes, the locations being of particular interest to the user according to the personal information of the user.

17. A non-transitory computer-readable medium having a plurality of code sections, each code section comprising a plurality of instructions executable by one or more processors to perform actions that provide routing information to a user moving between a current location and a second location of a product or product category identified by the user, the actions of the processor comprising:

receiving personal information of the user;

receiving a request from the user for directions for moving from the current location to the second location;

in response to the user request, calculating two or more routes from the current location to the second location;

selecting, from the two or more routes, a particular number of the shortest routes of the two or more routes;

assigning a score to each of the selected routes, wherein assigning comprises:

generating a respective list of products that would be passed by the user while traveling from the current location to the second location along each particular route of the selected routes, and

calculating the score for each particular route of the selected routes as a sum of values assigned to each product of the respective list of products for the particular route, wherein the assigned values are representative of one or both of a likelihood of purchase of the product by the user and a degree of relevancy of the product to the product identified by the user;

sorting the selected routes in order of their assigned scores;

selecting one or more routes from the sorted routes; and

transmitting the one or more routes for display to the user.

18. The non-transitory computer-readable medium according to claim 17 , wherein the routes are in an indoor environment.

19. The non-transitory computer-readable medium according to claim 17 , wherein the personal information of the user comprises purchase history information.

20. The non-transitory computer-readable medium according to claim 17 , wherein the personal information of the user comprises demographic information captured from a video image of the user.

21. The non-transitory computer-readable medium according to claim 17 , wherein the personal information of the user comprises information about a member of a social network of the user.

22. The non-transitory computer-readable medium according to claim 17 , wherein the score assigned to a particular route is representative of a level of interest of the user in things along the particular route.

23. The non-transitory computer-readable medium according to claim 19 , wherein the particular route is a path through a store, the second location is a location of a product identified by the user, and the things are products for purchase.

24. The non-transitory computer-readable medium according to claim 17 , wherein selecting one or more routes comprises:

choosing one or more of the sorted routes having scores representative of a greatest level of interest to the user; and

recording locations for display to the user with the one or more routes, the locations being of particular interest to the user according to the personal information of the user.

25. The method according to claim 1 , wherein the value assigned to each product is representative of a degree of relevancy of the product to the user based on the personal information of the user.

26. The method according to claim 1 , wherein the value assigned to each product is representative of a likelihood of purchase of the product by the user based on the product or product category identified by the user.

27. The method according to claim 1 , wherein assigning a value to each product comprises:

assigning a rank to each product of the respective list of products for the particular route, according to a likelihood of purchase of each product by the user based on the product or product category identified by the user; and

assigning a weight value to a certain number of the products in order of their assigned rank such that the sum of the assigned weights is a certain value.

28. The system according to claim 9 , wherein the value assigned to each product is representative of a degree of relevancy of the product to the user based on the personal information of the user.

29. The system according to claim 9 , wherein the value assigned to each product is representative of a likelihood of purchase of the product by the user based on the product or product category identified by the user.

30. The system according to claim 9 , wherein assigning a value to each product comprises:

assigning a rank to each product of the respective list of products for the particular route, according to a likelihood of purchase of each product by the user based on the product or product category identified by the user; and

assigning a weight value to a certain number of the products in order of their assigned rank such that the sum of the assigned weights is a certain value.

31. The non-transitory computer-readable medium according to claim 17 , wherein the value assigned to each product is representative of a degree of relevancy of the product to the user based on the personal information of the user.

32. The non-transitory computer-readable medium according to claim 17 , wherein the value assigned to each product is representative of a likelihood of purchase of the product by the user based on the product or product category identified by the user.

33. The non-transitory computer-readable medium according to claim 17 , wherein assigning a value to each product comprises:

assigning a rank to each product of the respective list of products for the particular route, according to a likelihood of purchase of each product by the user based on the product or product category identified by the user; and

assigning a weight value to a certain number of the products in order of their assigned rank such that the sum of the assigned weights is a certain value.

Assignments (18)
SECURITY INTEREST Recorded May 7, 2021
From: TRANSFORM SR BRANDS LLC
To: CANTOR FITZGERALD SECURITIES
Reel/Frame 056179/0863 →
SECURITY INTEREST Recorded May 15, 2020
From: TRANSFORM SR BRANDS LLC
To: JPP, LLC
Reel/Frame 053467/0062 →
RELEASE OF SECURITY INTEREST Recorded Mar 18, 2020
From: CITIBANK, N.A., AS AGENT
To: TRANSFORM SR BRANDS LLC
Reel/Frame 052188/0176 →
RELEASE OF SECURITY INTEREST Recorded Mar 17, 2020
From: CANTOR FITZGERALD SECURITIES
To: TRANSFORM SR BRANDS LLC
Reel/Frame 052184/0782 →
RELEASE OF SECURITY INTEREST Recorded Mar 17, 2020
From: BANK OF AMERICA, N.A.
To: TRANSFORM SR BRANDS LLC
Reel/Frame 052183/0879 →
SECURITY INTEREST Recorded Sep 20, 2019
From: TRANSFORM SR BRANDS LLC
To: CANTOR FITZGERALD SECURITIES
Reel/Frame 050451/0309 →
RELEASE OF SECURITY INTEREST Recorded Apr 22, 2019
From: CANTOR FITZGERALD SECURITIES, AS AGENT
To: TRANSFORM SR BRANDS LLC
Reel/Frame 049284/0149 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 27, 2019
From: SEARS BRANDS, L.L.C.
To: TRANSFORM SR BRANDS LLC
Reel/Frame 048710/0182 →
SECURITY INTEREST Recorded Feb 25, 2019
From: TRANSFORM SR BRANDS LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 048433/0001 →
SECURITY INTEREST Recorded Feb 25, 2019
From: TRANSFORM SR BRANDS LLC
To: CITIBANK, N.A.
Reel/Frame 048424/0291 →
RELEASE OF SECURITY INTEREST Recorded Feb 15, 2019
From: JPP, LLC
To: SEARS BRANDS, L.L.C.
Reel/Frame 048352/0708 →
RELEASE OF SECURITY INTEREST Recorded Feb 14, 2019
From: BANK OF AMERICA, N.A.
To: SEARS BRANDS, L.L.C.
Reel/Frame 048351/0185 →
RELEASE OF SECURITY INTEREST Recorded Feb 12, 2019
From: CANTOR FITZGERALD SECURITIES
To: SEARS BRANDS, L.L.C.
Reel/Frame 048321/0093 →
SECURITY INTEREST Recorded Feb 12, 2019
From: TRANSFORM SR BRANDS LLC
To: CANTOR FITZGERALD SECURITIES, AS AGENT
Reel/Frame 048308/0275 →
SECURITY INTEREST Recorded Dec 4, 2018
From: SEARS BRANDS, LLC
To: BANK OF AMERICA, N.A.
Reel/Frame 048325/0422 →
SECURITY INTEREST Recorded Nov 30, 2018
From: SEARS BRANDS, L.L.C.
To: CANTOR FITZGERALD SECURITIES
Reel/Frame 047688/0843 →
SECURITY INTEREST Recorded Jan 5, 2018
From: SEARS BRANDS, L.L.C.
To: JPP, LLC
Reel/Frame 045013/0355 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 20, 2013
From: TAMIR, MICHAEL; GLINTON, ROBIN
To: SEARS BRANDS, L.L.C.
Reel/Frame 031248/0491 →