METHOD AND SYSTEM FOR MANAGING INTERACTIVE MULTIMEDIA CONTENT BROADCAST ON TELEVISION

1 . Method for managing interactive multimedia content designed to be displayed on the screen of a television set, this method comprising:

Identification of at least one interactive element contained in the interactive multimedia content;

Labelling of a copy of the identified interactive element;

Storage of the labelled interactive element;

Provision of the stored interactive element to at least one television viewer.

2 . Method according to claim 1 , wherein it also comprises accessing the available interactive element from a user terminal.

3 . Method according to claim 2 , wherein it also comprises using at least one service offered by the user terminal.

4 . Method according to claim 3 , wherein the service used is a geolocation service able to find directions to an address contained in the interactive element.

5 . Method according to claim 1 , wherein the labelling uses at least one piece of information recovered from the electronic program guide associated with the interactive multimedia content.

6 . Method according to claim 1 , wherein the labelling uses at least one piece of information provided by the television viewer.

7 . Method according to claim 1 , wherein the labelling uses at least one piece of information recovered from a remote label source.

8 . Method according to claim 1 , wherein a copy of part of the interactive multimedia content is stored in association with the labelled interactive element.

9 . System for managing interactive multimedia content designed to be displayed on the screen of a television set, this method comprising:

A selection module designed to identify at least one interactive element contained in the interactive multimedia content;

A labelling module designed to label a copy of the identified interactive element;

A database to store the labelled interactive element;

An interface allowing access to the content in the database.

10 . System according to claim 9 , wherein the labelling module uses at least one piece of information recovered from the electronic program guide associated with the interactive multimedia content.

11 . System according to claim 9 , wherein the selection module, the labelling module, the database, and the interface are contained in an adapter associated with the television set.

12 . System according to claim 9 , wherein it also comprises a user terminal allowing access to the content in the database.

13 . System according to claim 12 , wherein the user terminal is equipped with a software application allowing access to the content in the database.

14 . System according to claim 13 , wherein the software application uses at least one service offered by the user terminal.

15 . A computer program product implemented on a memory medium, which may be implemented within a computer processing unit, and which comprises instructions to implement the method according to claim 1 .