METHOD AND SYSTEM FOR IMPLEMENTING A SOCIAL MEDIA MARKETING AND ENGAGEMENT APPLICATION
Disclosed is an approach for allowing a business entity to access and integrate with social media data, which is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform semantic analysis upon that data. Tags are associated with the analyzed content that pertain to actionable categorization of the data. Community managers can then view and take action with respect to the data. In addition, enterprise business applications can utilize the tagged data to perform business processing.
1 . A method implemented with a processor, comprising:
receiving content from one or more sources;
performing semantic analysis, classification, and tagging on the content received from the social media sources; and
generating actionable data for an enterprise application based upon results of performing semantic analysis, classification, and tagging on the content received from the sources.
2 . The method of claim 1 , in which the semantic analysis comprises latent semantic analysis (LSA).
3 . The method of claim 1 , in which the semantic analysis identifies themes within the content.
4 . The method of claim 1 , in which the enterprise application is a human resources (“HR”) application, customer relations management (“CRM”) application, enterprise resource planning (“ERP”) application, or supply chain management application.
5 . The method of claim 1 , in which the social data sources include at least one of a social network, blog or web feed.
6 . The method of claim 5 , in which the social data sources comprise internal social data network data or internal company data sources.
7 . The method of claim 1 , in which rich-content tags are associated with the content to create the actionable data.
8 . The method of claim 7 , in which messages are dispatched to the enterprise application based at least in part upon the tags.
9 . The method of claim 8 , in which the enterprise application uses the messages to perform business processing.
10 . The method of claim 8 , in which rules are used to process the messages.
11 . The method of claim 8 , in which the tags correspond to areas of analytical importance with respect to the organizations that will be consuming the results of the analysis.
12 . The method of claim 7 , in which the tags are used to dispatch messages to vertical applications.
13 . The method of claim 1 , in which non-social data is analyzed.
14 . The method of claim 1 , in which semantic filtering is performed.
15 . The method of claim 1 , in which social profile data is analyzed.
16 . A tangible computer readable medium having stored thereon a sequence of instructions which, when executed by a processor causes the processor to execute a process comprising:
receiving content from one or more sources;
performing semantic analysis, classification, and tagging on the content received from the social media sources; and
generating actionable data for an enterprise application based upon results of performing semantic analysis, classification, and tagging on the content received from the sources.
17 . The computer readable medium of claim 16 , in which the semantic analysis comprises latent semantic analysis (LSA).
18 . The computer readable medium of claim 16 , in which the semantic analysis identifies themes within the content.
19 . The computer readable medium of claim 16 , in which the social data sources include at least one of a social network, blog or web feed.
20 . The computer readable medium of claim 16 , in which tags are associated with the content to create the actionable data.
21 . The computer readable medium of claim 20 , in which messages are dispatched to the enterprise application based at least in part upon the tags.
22 . The computer readable medium of claim 21 , in which the enterprise application uses the messages to perform business processing.
23 . The computer readable medium of claim 21 , in which rules are used to process the messages.
24 . The computer readable medium of claim 20 , in which the tags are used to dispatch messages to vertical applications.
25 . The computer readable medium of claim 16 , in which non-social data is analyzed.
26 . The computer readable medium of claim 16 , in which semantic filtering is performed.
27 . The computer readable medium of claim 16 , in which social profile data is analyzed.
28 . A system, comprising:
a processor;
a memory comprising computer code executed using the processor, in which the computer code implements a process comprising receiving content from one or more sources, performing semantic analysis, classification, and tagging on the content received from the social media sources, and generating actionable data for an enterprise application based upon results of performing semantic analysis, classification, and tagging on the content received from the sources.
29 . The system of claim 28 , further comprising a dashboard tool to visualize results from performing the semantic analysis, classification, and tagging.
30 . The system of claim 28 , in which the semantic analysis comprises latent semantic analysis (LSA).
31 . The system of claim 28 , in which the semantic analysis identifies themes within the content.
32 . The system of claim 28 , in which the social data sources include at least one of a social network, blog or web feed.
33 . The system of claim 28 , in which tags are associated with the content to create the actionable data.
34 . The system of claim 33 , in which messages are dispatched to the enterprise application based at least in part upon the tags.
35 . The system of claim 34 , in which the enterprise application uses the messages to perform business processing.
36 . The system of claim 34 , in which rules are used to process the messages.
37 . The system of claim 33 , in which the tags are used to dispatch messages to vertical applications.
38 . The system of claim 28 , in which non-social data is analyzed.
39 . The system of claim 28 , in which semantic filtering is performed.
40 . The system of claim 28 , in which social profile data is analyzed.