Augmented reality shopper routing

1. A store routing system for guiding a shopper in a store, comprising:

a storage storing a store product map comprising location information for products available at the store;

an analytics engine for identifying one or more recommended products for the shopper based on a set of one or more sought products; and

a route calculator for:

calculating a route through the store to a location of each of the sought products based on the store product map and for including a waypoint in the route corresponding to a location of each of the one or more recommended products;

obtaining a current view of the shopper in the store, the current view obtained via a camera held by the user; and

presenting, to the shopper, the route in conjunction with a representation of the current view of the shopper in the store.

2. The store routing system of claim 1 , further comprising:

an attention sink identifier for generating product information relating to one or more products consuming the shopper's attention; and

the analytics engine further for identifying the one or more recommended products based additionally on the one or more products consuming the shopper's attention as the shopper navigates the route in the store.

3. The store routing system of claim 2 , wherein the route calculator further evaluates a distance between the location of each of the one or more recommended products from any point along the route;

determines a threshold distance associated with the waypoint, wherein the threshold distance indicates an unacceptable deviation from the route wherein the shopper might not follow the route while navigating the route through the store; and

excludes the waypoint in the route corresponding to the location of one or more recommended products evaluated as being located beyond the threshold distance from any point along the route.

4. The store routing system of claim 2 , wherein the one or more recommended products are relevant to one or more products in the set of sought products.

5. The store routing system of claim 4 , wherein the one or more recommended products comprise products complementary to, supplementary to, upgraded from, or enhanced from one or more products in the set of sought products.

6. The store routing system of claim 2 , further comprising an augmented reality device, wherein the attention sink identifier receives feedback from the augmented reality device, the feedback comprising one or more of: product information viewed by the shopper; a product the shopper interacts with; and materials the shopper interacts.

7. The store routing system of claim 2 , wherein the attention sink identifier is a feature of the augmented reality device.

8. The store routing system of claim 2 , wherein the store routing system is integrated with an augmented reality device.

9. The store routing system of claim 1 , further comprising an augmented reality device, wherein the route calculator further sends the route comprising the waypoints to the augmented reality device for presenting the route to the shopper in conjunction with the representation of the current view of the shopper in the store.