Follow-up determination

1. A system, comprising:

an interface configured to:

facilitate a transmission of a review request to a potential author of a review on a review site;

a processor configured to:

determine that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determine a follow-up action to take with the potential reviewer regarding the review request, whether determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and wherein the follow-up action is determined at least in part based on the prior time; and

perform the determined follow-up action; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

3. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

4. The system of claim 1 wherein determining the follow-up action includes determining a timing of the follow-up action.

5. The system of claim 4 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

6. The system of claim 4 wherein determining the timing includes determining a number of times to send additional transmissions.

7. The system of claim 4 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

8. The system of claim 4 wherein determining the timing includes determining a time of day to send an additional transmission.

9. The system of claim 8 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

10. The system of claim 8 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.

11. A method, comprising:

facilitating a transmission of a review request to a potential author of a review on a review site;

determining, using a processor, that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determining, using the processor, a follow-up action to take with the potential reviewer regarding the review request, wherein determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and wherein the follow-up action is determined at least in part based on the prior time; and

performing the determined follow-up action.

12. The method of claim 11 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.

13. The method of claim 11 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.

14. The method of claim 11 wherein determining the follow-up action includes determining a timing of the follow-up action.

15. The method of claim 14 wherein determining the timing includes determining a number of days to wait before sending an additional transmission.

16. The method of claim 14 wherein determining the timing includes determining a number of times to send additional transmissions.

17. The method of claim 14 wherein determining the timing includes determining a point beyond which no additional transmissions will be sent.

18. The method of claim 14 wherein determining the timing includes determining a time of day to send an additional transmission.

19. The method of claim 18 wherein the time of day determined for the sending of the additional transmission is different from the time of day the transmission was originally sent.

20. The method of claim 18 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.

21. A computer program product embodied in a tangible computer readable storage medium and comprising computer instructions for:

facilitating a transmission of a review request to a potential author of a review on a review site;

determining that the potential reviewer has not, subsequent to the transmission, authored a review on the review site;

determining a follow-up action to take with the potential reviewer regarding the review request, wherein determining the follow-up action to take includes accessing a profile of the potential reviewer that comprises historical information associated with at least a first review that was previously authored by the potential reviewer at a time prior to the facilitation of the transmission; and wherein the follow-up action is determined at least in part based on the prior time; and

performing the determined follow-up action.

22. The computer program product of claim 21 wherein determining the follow-up action includes determining a timing of the follow-up action.

23. The computer program product of claim 22 wherein determining the timing includes determining a time of day to send an additional transmission.

24. The computer program product of claim 23 wherein the time of day to send the additional transmission is determined based at least in part on the historical information associated with the first review previously authored by the potential reviewer.