Granted Patent B2

US 9,195,993 · App. 14/053,565 · Granted Nov 24, 2015

Abstract

Claims (36)

1. A system for presenting on a mobile communication facility an advertisement in association with a webpage, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the carrier is a provider of a television service to the user;

(b) receiving information relating to one or more user characteristics, wherein the one or more user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a personal computer operated by the user, wherein the carrier has provided the television content via the television service, wherein the user is paying for the television service via a subscription with the carrier, wherein the viewing history includes:

(i) a television episode viewed by the user via the personal computer, or

(ii) a television episode declined to be viewed by the user via the personal computer;

(c) determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics;

(d) associating the first advertisement with the webpage; and

(e) transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.

2. The system of claim 1 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.

3. The system of claim 1 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:

(a) a user transaction;

(b) a webpage;

(c) an application; and

(d) a game.

4. The system of claim 1 , wherein the relevance determination is further based at least in part on contextual information associated with the webpage.

5. The system of claim 1 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.

6. The system of claim 5 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.

7. The system of claim 1 , wherein the relevance determination is further based at least in part on data provided by the webpage content provider.

8. The system of claim 1 , wherein the wireless provider provides the television content by one of DSL, cable, and Internet.

9. A system for presenting on a mobile communication facility an advertisement in association with an application, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the carrier is a provider of a television service to the user;

(b) receiving information relating to one or more user characteristics, wherein the one or more user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a personal computer operated by the user, wherein the carrier has provided the television content via the television service, wherein the user is paying for the television service via a subscription with the carrier, wherein the viewing history includes:

(i) a television episode viewed by the user via the personal computer, or

(ii) a television episode declined by the user via the personal computer;

(c) determining that the relevance to the user of a first advertisement with the interactive software application is greater than the relevance of a second advertisement with the interactive software application based at least in part on the information relating to the one or more user characteristics;

(d) associating the first advertisement with the interactive software application; and

(e) transmitting the advertisement associated with the interactive software application to the mobile communication facility for presentation on a display of the mobile communication facility.

10. The system of claim 9 , wherein the relevance determination is further based at least in part on a hardware or software characteristic of the mobile communication facility.

11. The system of claim 9 , wherein the relevance determination is further based at least in part on a user history information associated with the user of the mobile communication facility, wherein the user information is associated with at least one of:

(a) a user transaction;

(b) a webpage;

(c) an application; and

(d) a game.

12. The system of claim 9 , wherein the relevance determination is further based at least in part on a yield associated with a financial consideration of a sponsor associated with the first advertisement.

13. The system of claim 12 , wherein the sponsor is competing for placement of the first advertisement in a bidded competitive auction.

14. The system of claim 9 , wherein the wireless provider provides the television content by one of DSL, cable, and Internet.

Assignments (10)