INTERACTIVE ADVERTISING
A method for providing and displaying advertising content. The method can include: sending, by a client device, a request for advertisement content; receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls; detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls; identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and displaying the image by the client device.
1 . A method comprising:
sending, by a client device, a request for advertisement content;
receiving, by the client device and in response to the request, an advertisement instruction set defining a plurality of client-interactive controls, the advertisement instruction set identifying a plurality of images, each of the plurality of images comprising an indication of at least one of the plurality of client-interactive controls;
detecting a set of user inputs each associated with at least one of the plurality of client-interactive controls;
identifying, by the client device and in response to each user input of the set of user inputs, an image of the plurality of images based on a current image displayed by the client device and the client-interactive control associated with the user input; and
displaying the image by the client device.
2 . The method of claim 1 , further comprising:
providing an experimental advertisement instruction set for clients that have previously received an advertisement, the experimental advertisement instruction set associated with a brand-related survey;
receiving experimental survey responses from the clients that have previously received the advertisement;
providing a control advertisement instruction set for clients that have not previously received the advertisement, the control advertisement instruction set associated with the brand-related survey;
receiving control survey responses from the clients that have not previously received the advertisement; and
comparing the experimental survey responses with the control survey responses to calculate a brand lift value associated with the advertisement.
3 . The method of claim 2 , further comprising:
displaying an advertiser interface to a user;
receiving a selection of the experimental advertisement instruction set and the control advertisement instruction set; and
receiving a selection of reporting preferences from the user, wherein the brand lift value is reported in accordance with the reporting preferences.
4 . The method of claim 1 , further comprising:
displaying an advertisement referenced by the advertisement instruction set in response to detecting one of the set of user inputs.
5 . The method of claim 4 , wherein the advertisement is a video displayed by the client device prior to displaying any of the plurality of images.
6 . The method of claim 4 , wherein the advertisement instruction set enables the client device to preload at least a portion of the plurality of images.
7 . The method of claim 1 , wherein the advertisement instruction set further comprises a client instruction.
8 . The method of claim 7 , wherein the client device is configured to request a tracking pixel from a server in response to the client instruction.
9 . The method of claim 7 , further comprising continuing to leave open a connection with the client device in order to provide additional client instructions to the client device.
10 . The method of claim 1 , wherein at least one of the plurality of images comprises a depiction of one of the plurality of client-interactive controls, the depiction being at least one selected from a group consisting of a button, a radio button, a checkbox, a dropdown menu, and a slider control.
11 . A method comprising:
receiving an advertisement request;
providing an advertisement for a client in response to the advertisement request;
receiving, by a computer processor, an advertisement instruction request;
providing, by the computer processor and in response to the advertisement instruction request, an advertisement instruction set defining a plurality of client-interactive controls for the client, wherein:
the advertisement instruction set identifies a plurality of images;
the advertisement instruction set comprises instructions for indicating which of the plurality of images to display based on a current image of the plurality of images and a detected user input; and
the advertisement is displayed by the client in association with at least one of the plurality of images.
12 . The method of claim 11 , further comprising:
providing an experimental advertisement instruction set for clients that have previously received an advertisement, the experimental advertisement instruction set associated with a brand-related survey;
receiving experimental survey responses from the clients that have previously received the advertisement;
providing an control advertisement instruction set for clients that have not previously received the advertisement, the control advertisement instruction set associated with the brand-related survey;
receiving control survey responses from the clients that have not previously received the advertisement; and
comparing the experimental survey responses with the control survey responses to calculate a brand lift value associated with the advertisement.
13 . The method of claim 12 , further comprising:
displaying an advertiser interface to a user;
receiving a selection of the experimental advertisement instruction set and the control advertisement instruction set; and
receiving a selection of reporting preferences from the user, wherein the brand lift value is reported in accordance with the reporting preferences.
14 . The method of claim 11 , wherein displaying the advertisement is in response to detecting one of the set of user inputs.
15 . The method of claim 11 , wherein the advertisement is a video displayed by the client device prior to displaying any of the plurality of images.
16 . The method of claim 11 , wherein the advertisement instruction set enables the client device to preload at least a portion of the advertisement.
17 . The method of claim 11 , wherein the advertisement instruction set further comprises a client instruction, and wherein the client device is configured to request a tracking pixel from a server in response to the client instruction.
18 . The method of claim 17 , further comprising continuing to leave open a connection with the client device in order to provide additional client instructions to the client device.
19 . A system comprising:
a computer processor;
an advertisement provider configured to:
receive an advertisement request; and
provide an advertisement for a client in response to the advertisement request; and
an advertising engine executing on the computer processor to enable the computer processor to:
receive an advertisement instruction request;
provide, in response to the advertisement instruction request, an advertisement instruction set defining a plurality of client-interactive controls for the client, wherein:
the advertisement instruction set identifies a plurality of images;
the advertisement instruction set comprises instructions for indicating which of the plurality of images to display based on a current image of the plurality of images and a detected user input; and
the advertisement is displayed by the client in association with at least one of the plurality of images.
20 . The system of claim 19 , the advertising engine further configured to execute on the computer processor to enable the computer processor to:
provide an experimental advertisement instruction set for clients that have previously received an advertisement, the experimental advertisement instruction set associated with a brand-related survey;
receive experimental survey responses from the clients that have previously received the advertisement;
provide an control advertisement instruction set for clients that have not previously received the advertisement, the control advertisement instruction set associated with the brand-related survey;
receive control survey responses from the clients that have not previously received the advertisement; and
compare the experimental survey responses with the control survey responses to calculate a brand lift value associated with the advertisement.