Systems and methods for providing content and services on a network system

1. A network management system which causes a user device to receive alternate content different from what was requested by the user device, the user device being connected to the network management system, the system comprising:

a communications port configured to receive incoming data from the user device relating to accessing a first network location external to the network management system; and

a processor unit programmed to complete a connection handshake with the user device while appearing to be the first network location, the connection handshake being completed in response to the incoming data and without the need to communicate with the first network location;

the processor unit further programmed to generate response data, the response data including alternate content different from content to be accessed at the first network location, wherein the response data appears to be from the first network location by at least including a source address corresponding to the first network location in a header of the response data;

the processor unit further programmed to send to the user device the generated response data including the alternate content.

2. The network management system of claim 1 , wherein the processor unit is further programmed to determine if the user device is entitled to access the first network location.

3. The network management system of claim 1 , wherein the processor unit is further programmed to: receive second incoming data from the user device and determine whether to send a redirection message configured to cause the user device to initiate another request for a second network location, the determination being based at least in part upon a MAC address associated with the user device.

4. The network management system of claim 1 , wherein the first network location is a server.

5. The network management system of claim 1 , wherein the first network location is a network address.

6. The network management system of claim 1 , wherein the alternate content is a personalized homepage.

7. The network management system of claim 6 , wherein the personalized homepage is established by the network management system.

8. The network management system of claim 1 , wherein the processor unit and communications port are housed in a gateway device.

9. The network management system of claim 1 , wherein the processor unit comprises hardware and software components.

10. A method of managing a network which causes a user device to receive alternate content different from what was requested by the user device, the method comprising:

receiving, at a communications port, incoming data from the user device relating to accessing a first network location external to the network management system;

completing a connection handshake, using a processor, with the user device while appearing to be the first network location the connection handshake being completed in response to the incoming data and without the need to communicate with the first network location;

generating response data, using the processor, the response data including alternate content different from content to be accessed at the first network location, wherein the response data appears to be from the first network location by at least including a source address corresponding to the first network location in a header of the response data; and

sending to the user device, using the processor, the generated response data including the alternate content.

11. The network management system of claim 10 , further comprising determining if the user device is entitled to access the first network location.

12. The network management system of claim 10 , further comprising receiving second incoming data from the user device and determining whether to send a redirection message configured to cause the user device to initiate another request for a second network location, the determination being based at least in part upon a MAC address associated with the user device.

13. The network management system of claim 10 , wherein the first network location is a server.

14. The network management system of claim 10 , wherein the first network location is a network address.

15. The network management system of claim 10 , wherein the alternate content is a personalized homepage.

16. The network management system of claim 15 , further comprising establishing the personalized homepage.

17. A network management system, configured to cause a user device to receive alternate content different from what was requested by the user device, the user device being connected to the network management system, the system comprising:

a communications port configured to receive incoming data from the user device relating to accessing a first network location external to the network management system; and

a processor means for completing a connection handshake with the user device while appearing to be the first network location, the connection handshake being completed in response to the incoming data and without the need to communicate with the first network location;

the processor means configured to generate response data, the response data including alternate content different from content to be accessed at the first network location, wherein the response data appears to be from the first network location by at least including a source address corresponding to the first network location in a header of the response data;

the processor means further configured to send to the user device the generated response data including the alternate content.

18. The network management system of claim 17 , wherein the processor means is further configured to determine if the user device is entitled to access the first network location.

19. The network management system of claim 17 , wherein the processor means is implemented in hardware and software components.

20. The network management system of claim 17 , wherein the processor means is a central processing unit (CPU).