System and method for using data points collected from a customer to provide customer specific offerings
A retailer computer system receives from a first computing device a shopping recap having data indicative of one or more products that were shown to a customer by the sales associate while the customer was within a retail establishment. The received shopping recap is stored within a data repository where it is linked to a customer identifier that is associated with the customer and an associate identifier that is associated with the sale associate. If the customer later purchases a product, data indicative of the product being purchased is compared against data within any shopping recap that is linked to that customer to determine if a sales associate that is also linked to any shopping recap linked to that customer is to be awarded a commission for the product being purchased. The purchase of the product by the customer may further generate a digital receipt where the digital receipt includes a notice that the customer is being awarded an incentive, such as a coupon. The incentive may be automatically linked to a rewards account of the customer whereupon, if the customer purchases a product that is associated with the incentive, the incentive will be automatically redeemed for the customer.
1. A non-transitory, computer-readable media having stored thereon instructions executable by a retailer computing system, the instructions causing the retailer computing system to perform steps, comprising:
receiving, from a first computing device operated by a particular sales person, a shopping recap having data indicative of one or more products shown to a particular customer by the particular sales person, wherein the shopping recap report lists the one or more products that were shown to the particular customer by the particular sales person while the particular customer was within a retail establishment;
storing the shopping recap within a data repository, wherein the shopping recap is linked to a first identifier that is associated with the particular customer and a second identifier that is associated with the particular sales person;
providing a receipt to the particular customer for a purchased product, wherein the receipt is different from the shopping recap;
causing a graphical representation of the shopping recap to present a graphical user interface that comprises one or more graphical elements that are configured to obtain additional data points from the customer and to maintain online communications with the customer, the additional data points being usable to construct further messages to be sent to the customer to thereby maintain an on-going dialog with the customer, wherein the graphical user interface, the shopping recap, the first computing device, and the data repository are configured to maintain the on-going dialog with the customer; and
awarding a commission to the particular sales person if the particular customer purchases the product on the stored shopping recap that is linked to the first identifier and the second identifier,
wherein the receipt comprises a digital receipt,
wherein the particular customer is provided with one or both of redeemable award points for the purchased product and an incentive with the digital receipt based on in-store activity and on-line activity of the particular customer, and
wherein the incentive is automatically linked to a rewards program account associated with the particular customer and is automatically redeemable upon the purchasing, by the particular customer, of a product associated with the incentive.
2. The computer-readable media according to claim 1 , comprising:
receiving, from a retailer point-of-sale device, information relating to the product being purchased by the particular customer.
3. The computer-readable media according to claim 1 , comprising:
receiving, from a second computing device, information relating to the product being purchased by the particular customer, wherein the second computing device is configured to link to the retailer system via the Internet.
4. The computer-readable media according to claim 1 , wherein the commission is a full commission when the purchased product is determined to be a product that was shown to the particular customer by the particular sales person.
5. The computer-readable media according to claim 1 , comprising:
awarding a partial commission to the particular sales person if the particular customer purchases a product related to a product on the stored shopping recap that is linked to the first identifier and the second identifier.
6. The computer-readable media according to claim 1 , wherein the purchased product, which is related to the one or more products shown to the particular customer by the particular sales person while the particular customer was within a retail establishment, is shown to the particular customer in a shopping recap report provided to the particular customer.
7. The computer-readable media according to claim 6 , wherein the purchased product, which is related to the one or more products shown to the particular customer by the particular sales person while the particular customer was within a retail establishment, is shown to the particular customer on a web page, which includes at least one of the products shown to the particular customer by the particular sales person while the particular customer was within the retail establishment.
8. The computer-readable media according to claim 7 , wherein a shopping recap report is made available to the particular customer, wherein the shopping recap report lists the one or more products that were shown to the particular customer by the particular sales person while the particular customer was within a retail establishment.
9. The computer-readable media according to claim 8 , wherein the shopping recap report is emailed to the particular customer, or wherein the shopping recap report is accessible via a smart phone application.
10. The computer-readable media according to claim 8 , wherein the graphical representation of the shopping cap comprises a first graphical portion showing items purchased, a second graphical portion showing receipt information for the purchased items, a third portion showing recommended items, and a fourth portion for sharing on social media.
11. The computer-readable media according to claim 1 , comprising:
receiving, from a retailer point-of-sale device, information relating to the product being purchased by the particular customer; and
receiving, from a second computing device, information relating to the product being purchased by the particular customer, wherein the second computing device is configured to link to the retailer system via the Internet,
wherein the shopping recap report is accessible via a smart phone application, and
wherein the digital receipt includes an indication of an incentive that is selected from a repository of incentives for the particular customer.
12. A non-transitory, computer-readable media having stored thereon instructions executable by a retailer computing system, the instructions causing the retailer computing system to perform steps, comprising:
receiving, from a first computing device operated by a particular sales person, a shopping recap having data indicative of one or more products shown to a particular customer by the particular sales person, wherein the shopping recap report lists the one or more products that were shown to the particular customer by the particular sales person while the particular customer was within a retail establishment;
storing the shopping recap within a data repository, wherein the shopping recap is linked to a first identifier that is associated with the particular customer and a second identifier that is associated with the particular sales person;
providing a receipt to the particular customer for a purchased product, wherein the receipt is different from the shopping recap;
causing a graphical representation of the shopping recap to present a graphical user interface on a second computing device that comprises one or more graphical elements that are configured to obtain additional data points from the customer and to maintain online communications with the customer, the additional data points being usable to construct further messages to be sent to the customer to thereby maintain an on-going dialog with the customer, wherein the graphical user interface, the shopping recap, the first computing device, and the data repository are configured to maintain the on-going dialog with the customer; and
awarding a commission to the particular sales person if the particular customer purchases the product on the stored shopping recap that is linked to the first identifier and the second identifier,
wherein the purchased product, which is related to the one or more products shown to the particular customer by the particular sales person while the particular customer was within a retail establishment, is shown to the particular customer in a shopping recap report provided to the particular customer,
wherein the purchased product, which is related to the one or more products shown to the particular customer by the particular sales person while the particular customer was within a retail establishment, is shown to the particular customer on a web page, which includes at least one of the products shown to the particular customer by the particular sales person while the particular customer was within the retail establishment,
wherein a shopping recap report is made available to the particular customer, wherein the shopping recap report lists the one or more products that were shown to the particular customer by the particular sales person while the particular customer was within a retail establishment, and wherein the shopping recap includes data indicative of one of more products that were shown to, but not purchased by, the particular customer by the particular sales person.
13. The computer-readable media according to claim 12 , wherein the receipt includes a digital receipt that is provided to the particular customer for the purchased product.
14. The computer-readable media according to claim 13 , wherein the digital receipt includes an indication of an incentive that is selected from a repository of incentives for the particular customer.
15. The computer-readable media according to claim 14 , wherein the incentive includes a coupon.
16. The computer-readable media according to claim 14 , wherein the incentive is based on in-store activity or on-line activity of the particular customer.
17. The computer-readable media according to claim 14 , wherein the incentive is based on an incentive redemption history of the particular customer.
18. The computer-readable media according to claim 13 , wherein the particular customer is provided with one or both of redeemable award points for the purchased product and an incentive with the digital receipt based on in-store activity and on-line activity of the particular customer.
19. The computer-readable media according to claim 13 , wherein the incentive is automatically linked to a rewards program account associated with the particular customer and is automatically redeemable upon the purchasing, by the particular customer, of a product associated with the incentive.
20. The computer-readable media according to claim 12 , wherein the particular customer is provided with one or both of redeemable award points for the purchased product and an incentive with the digital receipt based on in-store activity and on-line activity of the particular customer.
21. The computer-readable media according to claim 12 , comprising:
receiving, from a retailer point-of-sale device, information relating to the product being purchased by the particular customer; and
receiving, from a second computing device, information relating to the product being purchased by the particular customer, wherein the second computing device is configured to link to the retailer system via the Internet,
wherein the shopping recap report is accessible via a smart phone application, and
wherein the digital receipt includes an indication of an incentive that is selected from a repository of incentives for the particular customer.