Delivery of branding content and customizations to a mobile communication device

1. A method for provisioning a mobile device comprising:

wirelessly receiving, by an application stored in a non-transitory memory of a mobile device and executable by a processor of the mobile device, a provisioning payload comprising an internal uniform resource identifier (URI) string, wherein the mobile device comprises at least some customization content pre-loaded to a system memory partition of the mobile device;

accessing, by the application, at least a portion of the pre-loaded customization content from the system memory partition of the mobile device based on the internal URI string, wherein the at least the portion of the pre-loaded customization content referenced by the internal URI string comprises branding content associated with a wireless service brand, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or ring tone for the wireless services brand;

providing, via an application programming interface (API) call of an API provided by an operating system of the mobile device, a carrier memory partition key or a carrier memory partition password to the operating system of the mobile device to permit writing to the carrier memory partition;

in response to the operating system being provided the carrier memory partition key or the carrier memory partition password from the API call, writing, via execution of instructions that invoke the API, at least the portion of the pre-loaded customization content referenced by the internal URI string to the carrier memory partition of the mobile device; and

completing, by the application, a customization process for the mobile device using the at least the portion of the pre-loaded customization content written to the carrier memory partition, wherein the customization process brands the mobile device with the branding content associated with the wireless service brand.

2. The method of claim 1 , wherein the application comprises a customization client.

3. The method of claim 1 , wherein the pre-loaded customization content comprises at least three sets of customization content, wherein each set of customization content is associated with a different wireless service brand, and wherein the internal URI string directs to only one of the at least three sets of customization content.

4. The method of claim 3 , further comprising removing the non-accessed pre-loaded customization content from the system memory partition.

5. The method of claim 1 , wherein at least some customization content is delivered in the provisioning payload.

6. The method of claim 5 , wherein the at least some customization content delivered in the provisioning payload comprises one or more of: customer service number, messaging platform, IP address and port number, client identification, and market catalogs.

7. The method of claim 1 , wherein all of the customization content is pre-loaded onto the mobile device and referenced by the internal URI string.

8. The method of claim 1 , wherein the size of the provisioning payload is reduced because at least some of the customization content is pre-loaded on the mobile device.

9. A method for customizing a mobile device comprising:

during an initial set-up of the mobile device, wirelessly receiving, by an application stored in a non-transitory memory of a mobile device and executable by a processor of the mobile device, a provisioning payload comprising an internal uniform resource identifier (URI) string;

accessing, by the application, at least a portion of pre-loaded customization content from a system memory partition of the mobile device based on the internal URI string, wherein the at least the portion of the pre-loaded customization content referenced by the internal URI string comprises branding content associated with a wireless service brand, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone for the wireless services brand;

providing, via an application programming interface (API) call of an API provided by an operating system of the mobile device, a carrier memory partition key or a carrier memory partition password to the operating system of the mobile device to permit writing to a carrier memory partition on the mobile device;

in response to the operating system being provided the carrier memory partition key or the carrier memory partition password from the API call, writing, via execution of instructions that invoke the API, at least the portion of the pre-loaded customization content referenced by the internal URI string to the carrier memory partition of the mobile device; and

completing, by the application, a customization process for the mobile device using the at least the portion of the pre-loaded customization content stored in written to the carrier memory partition, wherein the customization process brands the mobile device with the branding content associated with the wireless service brand.

10. The method of claim 9 , further comprising subsequent to completing the customization process, returning the mobile device to factory default settings, wherein the at least the portion of the pre-loaded customization content persists in the carrier memory partition of the mobile device through the return to factory default settings.

11. The method of claim 9 , wherein at least some customization content is delivered in the provisioning payload.

12. The method of claim 9 , wherein all of the customization content used in the customization process is pre-loaded onto the mobile device.

13. The method of claim 9 , wherein the application comprises a provisioning application.

14. A method for customizing a mobile device comprising:

wirelessly receiving, by an application stored in a non-transitory memory of a mobile device and executed by a processor of the mobile communication device, a provisioning payload comprising customization content and an internal uniform resource identifier (URI) string;

storing, by the application, the customization content in a system memory partition on the mobile device;

accessing, by the application, additional customization content from the system memory partition on the mobile device based on the internal URI string, wherein the additional customization content referenced by the internal URI string is pre-loaded onto the system memory partition and the additional customization content comprises branding content associated with a wireless service brand, and wherein the branding content comprises one or more of a graphic, an image, an audio file, a splash screen, an opening screen, a background, or a ring tone for the wireless services brand;

providing, via an application programming interface (API) call of an API provided by an operating system of the mobile device, a carrier memory partition key or a carrier memory partition password to the operating system of the mobile device to permit writing to a carrier memory partition on the mobile device; in response to the operating system being provided the carrier memory partition key or the carrier memory partition password from the API call, writing, via execution of instructions that invoke the API, the additional customization content referenced by the internal URI string to the carrier memory partition of the mobile device; and

completing, by the application, a customization process for the mobile device using the customization content stored in the system memory partition and the additional customization content written to the carrier memory partition, wherein the customization process brands the mobile device with the branding content associated with the wireless service brand.

15. The method of claim 14 , wherein the provisioning payload further comprises a uniform resource locator string.