System and Method for Advertising Distribution Through Mobile Social Gaming
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.
1 . In a system including a network, a first device associated with a first participant, a second device associated with a second participant, a game sponsor device associated with a game sponsor, and an intermediary device, all connected to the network, a method of providing a sponsored game comprising:
determining a first bilateral agreement between the game sponsor and the first participant;
determining a second bilateral agreement between the game sponsor and the second participant;
joining the first participant to the sponsored game;
joining the second participant to the sponsored game;
collocating the first device and the second device;
advising the first device of a proximity to the second device;
receiving a notification of a tagging event from one of the group of the first device and the second device;
confirming the tagging event; and,
acknowledging the tagging event.
2 . The method of claim 1 wherein the step of collocating further comprises the steps of:
receiving a first set of geographic location data;
receiving a second set of geographic location data;
comparing the first set of geographic location data to the second set of geographic location data.
3 . The method of claim 1 wherein the step of determining a first bilateral agreement comprises the steps of:
receiving a participant profile from the first participant;
receiving a profile criteria from the game sponsor;
comparing the participant profile to the profile criteria to derive a match condition;
deriving a list of eligible games from the match condition; and,
transmitting the list of eligible games to the first device.
4 . The method of claim 1 wherein the step of joining the first participant further comprises the steps of:
transmitting a list of eligible games to the first device; and,
receiving a game selection from the list of eligible games.
5 . The method of claim 1 further comprising the steps of:
starting the sponsored game;
tracking the sponsored game; and,
awarding a set of benefits related to the sponsored game.
6 . The method of claim 1 further comprising the steps of:
providing a permit; and,
enabling the tagging event based on the permit.
7 . The method of claim 1 further comprising the steps of:
determining a third bilateral agreement between the first participant and the game sponsor;
providing a permit conditioned on the third bilateral agreement; and,
enabling the tagging event based on the permit.
8 . The method of claim 7 further comprising the step of:
providing a reward based on the permit.
9 . The method of claim 1 further comprising the steps of:
receiving a first device location from the first device;
receiving a set of permit locations and a set of permit requirements from the game sponsor;
receiving a permit request from the first device;
sending the set of permit requirements to the first device;
receiving a permit action from the first device;
comparing the permit action to the set of permit requirements to determine an authorization; and,
issuing the permit based on the authorization.
10 . A method for executing a mobile game on a server, comprising the steps of:
determining a first bilateral agreement between a participant and a game sponsor related to the mobile game;
registering the participant in the mobile game;
executing the mobile game according to a set of game rules;
communicating a sponsor advertisement to the participant during the mobile game;
receiving a digital image from the first participant;
confirming a tagging event based on the digital image;
determining a winner based on the tagging event; and,
communicating a reward to the winner.
11 . The method of claim 10 further comprising the steps of:
receiving a participant profile from the participant;
receiving a profile criteria from the game sponsor;
comparing the participant profile to the profile criteria to determine a match condition; and,
determining a qualifying participant based on the match condition.
12 . The method of claim 11 further comprising the step of:
transmitting a list of eligible games to the qualifying participant.
13 . The method of claim 12 further comprising the steps of:
receiving a game selection from the list of eligible games; and,
joining the qualifying participant to the mobile game based on the game selection.
14 . The method of claim 10 wherein the step of determining the winner further comprises the steps of:
assigning a set of point values to a plurality of tagging events; and,
summing the set of point values.
15 . The method of claim 10 further comprising the steps of:
providing a permit to the first participant; and,
enabling the tagging event based on the permit.
16 . The method of claim 10 further comprising the steps of:
determining a second bilateral agreement between the sponsor and the first participant;
issuing a permit based on the second bilateral agreement; and,
enabling the tagging event based on the permit.
17 . The method of claim 16 wherein the step of determining a second bilateral agreement further comprises the steps of:
receiving a participant profile from the first participant;
receiving a permit criteria from the game sponsor; and,
comparing the participant profile with the permit criteria to determine a match condition.
18 . The method of claim 16 further comprising the steps of:
receiving a permit requirement from the game sponsor;
receiving a permit action from the first participant; and,
comparing the permit action to the permit requirement to determine an approval.
19 . The method of claim 18 wherein the step of receiving a permit action further comprises the steps of:
receiving one or more of the group of:
a QR code image;
a set of location coordinates; and,
an acceptance of a permit condition.
20 . The method of claim 16 further comprising the step of:
rewarding the first participant based on the tagging event.
21 . A system for conducting a mobile game comprising:
a server;
a set of mobile devices, associated with a set of participants, connected to the server;
the server further comprising a processor executing a set of programmed instructions which cause the processor to:
store a set of mobile game parameters;
receive a sponsor criteria from a game sponsor;
receive a set of participant profiles from the set of participants;
derive a bilateral agreement between each participant of the set of participants and the game sponsor based on the sponsor criteria and the set of participant profiles;
execute the set of mobile game parameters;
transmit the set of mobile game parameters to the set of mobile devices;
collocate each participant of the set of participants; and,
receive a set of game information from the set of mobile devices.
22 . The system of claim 21 wherein the set of programmed instructions further includes instructions which cause the processor to:
assign a reward to a participant of the set of participants based on the set of game information.
23 . The system of claim 21 wherein the set of game information further comprises a tagging event.
24 . The system of claim 23 wherein the set of programmed instructions further includes instructions which cause the processor to:
assign a set of points values to a set of tagging events;
determine a participant ranking based on the set of point values; and,
recognize a winner based on the participant ranking.
25 . The system of claim 23 wherein the set of programmed instructions further includes instructions which cause the processor to:
receive a permit criteria from a permit sponsor;
derive a match condition between the permit criteria and a participant profile from the set of participant profiles;
issue a permit based on the match condition; and,
enable the tagging event based on the permit.
26 . The system of claim 21 wherein the set of programmed instructions further includes instructions which cause the processor to:
send an advertisement to a mobile device of the set of mobile devices based on the set of game information.
27 . The system of claim 21 wherein the set of programmed instructions further includes instructions which cause the processor to:
communicate the set of game information to a social media interface.
28 . The system of claim 21 wherein the set of mobile game parameters further comprises:
a set of execution rules for the mobile game; and,
a set of data defining a display related to the mobile game.