SYSTEM AND METHOD FOR LINKING PANEL AND MEMBERSHIP DATA
A system is provided that allows for retail behavioral insights to be gained by linking research responses with transactional behavioral data. In one implementation, a method is provided to allow linking between customer research panel data with data collected by membership systems for particular users. For instance, behavioral data of a membership club account may be linked to a user's participation in a research panel. Such information may be useful for analyzing the user/consumer and predicting the behavior of the consumer and similar other consumers.
1 . A system for processing consumer-related data, the system comprising:
a membership system configured to collect and store transactional data associated with a membership account related to transactions performed by a user;
a research panel system adapted to collect and store response data associated with one or more research subjects, wherein at least one of the research subjects includes the user; and
a database that associates the membership account related to transactions performed by the user with an identity of a research subject defined within the research panel system.
2 . The system according to claim 1 , further comprising an interface that permits the user to perform an association operation between the membership account and the identity of the research subject.
3 . The system according to claim 1 , further comprising an interface that provides an incentive to the user to provide information that associates their membership account with their identity within the research panel system.
4 . The system according to claim 3 , wherein the incentive includes at least one of a group of incentives comprising:
a gift card;
a discount;
a membership within the membership account;
a preferred member status;
a coupon; and
an incentive associated with a membership account.
5 . The system according to claim 1 , further comprising a component that is configured to identify a subset of users that have membership accounts within the membership system that are suitable for participation within a research panel.
6 . The system according to claim 5 , wherein the component identifies the subset of users based at least in part on transactions performed by those users using their membership accounts.
7 . The system according to claim 1 , further comprising a component adapted to identify a subset of panel members defined within the research panel system suitable for obtaining membership accounts within the membership system that are suitable for participation within a research panel specific to members of a membership club.
8 . The system according to claim 1 , further comprising a component that is adapted to analyze the transactional data and response data.
9 . The system according to claim 8 , further comprising a component adapted to predict behavior of the user based on the transactional and response data.
10 . The system according to claim 8 , further comprising a component that receives third-party data, and provides the third-party data to the component that is adapted to analyze the transactional data and response data.
11 . A method for processing consumer-related data, the system comprising acts of:
collecting and storing, by a membership system, transactional data associated with a membership account related to transactions performed by a user;
collecting and storing, by a research panel system, response data associated with one or more research subjects, wherein at least one of the research subjects includes the user; and
associating in a database the membership account related to transactions performed by the user with an identity of a research subject defined within the research panel system.
12 . The method according to claim 11 , further comprising an act of permitting the user to perform an association operation between the membership account and the identity of the research subject.
13 . The method according to claim 11 , further comprising an act of providing an incentive to the user to provide information that associates their membership account with their identity within the research panel system.
14 . The method according to claim 13 , wherein the incentive includes at least one of a group of incentives comprising:
a gift card;
a discount;
a membership within the membership account;
a preferred member status;
a coupon; and
an incentive associated with a membership account.
15 . The method according to claim 11 , further comprising an act of automatically identifying a subset of users that have membership accounts within the membership system that are suitable for participation within a research panel.
16 . The method according to claim 15 , further comprising an act of identifying the subset of users based at least in part on transactions performed by those users using their membership accounts.
17 . The method according to claim 11 , further comprising an act of identifying a subset of panel members defined within the research panel system suitable for obtaining membership accounts within the membership system that are suitable for participation within a research panel specific to members of a membership club.
18 . The method according to claim 11 , further comprising an act of analyzing the transactional data and response data.
19 . The system according to claim 18 , further comprising an act of predicting behavior of the user based on the transactional and response data.
20 . The method according to claim 18 , further comprising acts of receiving third-party data, and providing the third-party data to a component that is adapted to analyze the transactional data and response data.