Direct page view measurement tag placement verification
Disclosed herein are strategies for verifying placement of a direct measurement tag useful for measuring Internet traffic of a plurality of users at a website. For example, a method may include receiving web page identification data that is derived from user clickstream data, determining a URL associated with a domain based on the webpage identification information, and providing a measurement code verification web crawler with the URL and the depth to which to explore the domain for verifying measurement code placement with the web crawler.
1. A method of measurement code placement verification, comprising:
deriving web page identification data from a user clickstream data set;
determining a URL associated with a domain based on the webpage identification data;
providing the URL and the depth to which to explore the domain as inputs to a measurement code verification web crawler; and
using the web crawler to verify measurement code placement at the domain.
2. The method of claim 1 , further comprising crawling linked pages in the domain with the web crawler based on links found in the URL.
3. A method, comprising:
identifying a domain for measurement code placement verification;
determining a webpage URL associated with the domain; and
configuring a measurement code verification web crawler with the URL and a link distance relative to the webpage, whereby the measurement code verification web crawler is configured to verify placement of measurement code on a portion of web pages associated with the domain that are accessible via the webpage URL.
4. The method of claim 3 , wherein determining a webpage URL involves consulting a clickstream.
5. A method of measurement code placement verification, comprising:
receiving web page identification data that is derived from search result data;
determining a URL associated with a domain based on the webpage identification data;
providing the URL and the depth to which to explore the domain as inputs to a measurement code verification web crawler; and
verifying placement of measurement code using the web crawler.
6. The method of claim 5 , further comprising crawling linked pages in the domain with the web crawler based on links found in the URL.
7. A method, comprising:
analyzing search result data to determine a candidate domain for measurement code placement verification;
determining a webpage URL associated with the domain; and
configuring a measurement code verification web crawler with the URL and a link distance relative to the webpage, whereby the measurement code verification web crawler is configured to verify measurement code placement on a portion of web pages associated with the domain that are accessible via the webpage URL.
8. A method of measurement code placement verification, comprising:
receiving domain location information for a domain for which pages present in at least one traffic data source are absent from a directly measured traffic data stream;
determining a URL associated with a domain based on the domain location information; and
providing the URL and the depth to which to explore the domain as inputs to a measurement code verification web crawler for verifying placement of measurement code using the web crawler.