METHODS AND APPARATUS FOR THE RETENTION OF A PERSONAL ELECTRONIC DEVICE WITHIN A PHYSICAL INTERACTION DEVICE

1 . An apparatus comprising:

a protective device comprising

an exterior shell, and

a personal electronic device receptacle configured to removably receive a personal electronic device, wherein the personal electronic device is wholly internal to the exterior shell; and

a retention apparatus configured to releasably retain the personal electronic device within the personal electronic device receptacle while the retention apparatus remains installed within the protective device, wherein

the personal electronic device is toollessly releasable from the retention apparatus; wherein

the device is configured to

substantially enclose and protect the personal electronic device within the personal electronic device receptacle during physical activity comprising at least one of rolling the device, throwing the device, kicking the device, and striking the device against another object, and

enable interaction with the personal electronic device while the personal electronic device is substantially enclosed within the device.

2 . The apparatus of claim 1 , wherein the retention apparatus comprises two or more flexible loops configured to releasably secure the personal electronic device to the retention apparatus.

3 . The apparatus of claim 2 , wherein the two or more flexible loops comprise an elastomer material.

4 . The apparatus of claim 1 , wherein:

the retention apparatus is connected to a strap configured to releasably connect to the protective device.

5 . The apparatus of claim 4 , wherein the retention apparatus is releasably connected to the strap via at least one of a snap, magnets, and hook and loop material.

6 . The apparatus of claim 4 , further comprising an accessory block, wherein the retention apparatus is releasably connected to at least one of the accessory block and a second strap surrounding the accessory block.

7 . The apparatus of claim 6 , wherein the second strap is the strap.

8 . The apparatus of claim 6 , wherein the accessory block comprises at least one of a sensor device, a weight element, a memory device, and an output device.

9 . The apparatus of claim 8 , wherein the output device comprises a speaker.

10 . The apparatus of claim 8 , wherein one or more of the sensor device, the memory device, and the output device is configured to physically connect to at least one of an input port and an output port of the personal electronic device.

11 . A retention apparatus configured to retain a personal electronic device within a protective device, the retention apparatus comprising:

a personal electronic device retention element comprising two or more retention loops, wherein

the two or more retention loops comprise flexible material, and

each retention loop of the two or more retention loops is configured to stretch over and secure a portion of a personal electronic device; and

a retention strap configured to releasably connect the retention apparatus to an exterior shell of the protective device;

wherein the retention apparatus is configured to replaceably receive the personal electronic device during connection of the retention strap to the exterior shell of the protective device.

12 . The retention apparatus of claim 11 , wherein the retention strap is fixedly connected to the personal electronic device retention element.

13 . The retention apparatus of claim 11 , further comprising an accessory block, wherein the accessory block is configured to conform to a portion of an interior structure of the protective device.

14 . The retention apparatus of claim 13 , wherein the accessory block comprises a compressible material, wherein the compressible material expands to conform to the portion of the interior structure of the protective device.

15 . The retention apparatus of claim 13 , wherein at least one of the accessory block and the strap comprises a weight configured to offset a center of mass of the protective device upon installation of the retention apparatus and the personal electronic device within the protective device.

16 . The retention apparatus of claim 13 , wherein the retention strap is connected to one of the accessory block and a second strap connecting the personal electronic device retention element to the accessory block.

17 . The retention apparatus of claim 16 , wherein the personal electronic device retention element is releasably connected to at least one of the accessory block and the second strap using a hook and loop material.

18 . The retention apparatus of claim 11 , wherein the two or more retention loops comprise four retention loops configured to secure corresponding four corners of the personal electronic device.

19 . A method for retaining a personal electronic device within a protective device during activity, the method comprising:

connecting a strap to a personal electronic device retention element, wherein the personal electronic device retention element comprises two or more flexible loops;

feeding the strap from an interior of the protective device through an exterior shell of the protective device;

tightening the strap and locking a first strap end and a second strap end in place against the exterior shell of the protective device, thereby securing the personal electronic device retention element within a personal electronic device receptacle region internal of the interior of the protective device;

securing the personal electronic device to the personal electronic device retention element via at least two of the two or more flexible loops; and

executing a software application upon the personal electronic device, wherein the software application comprises instructions that, when executed, provide an enhanced experience involving physical activity with the protective device.

20 . The method of claim 19 , wherein connecting the strap to the personal electronic device retention element comprises:

connecting the personal electronic device retention element to an accessory block, and connecting the strap to the accessory block.