IP Library Granted Patent US 9,415,928
Granted Patent B2
US 9,415,928 · App. 14/138,594 · Granted Aug 16, 2016

Discreet packaging for personal care products

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Quick Facts
Patent No.
US 9,415,928
App. No.
14/138,594
Granted
Aug 16, 2016
Kind
B2
Abstract

A packaging system for personal care products is provided including a package including an external surface and a package circumference, and a concealment element circumscribing the package at the package circumference and being positionable between a first position in which the packaging system exhibits product-identifying graphics and a second position in which the packaging system is substantially bereft of product-identifying graphics. Also provided is a packaging system including a package including an external surface including a first portion with a desired nondescript aesthetic configuration that is generally not indicative of the personal care products within the package and a second portion with product-identifying graphics, a concealment element variably positionable on the external surface of the package, and necessary purchasing indicia provided on one of the package and the concealment element at a location such that the purchasing indicia are visible when the concealment element is in the second position.

Claims (7)

1. A packaging system for personal care products, the system comprising:

a. a package configured for receipt of personal care products therein, the package comprising an external surface having a first product identifying graphic thereon, a receiver positioned on the external surface of the package, a package circumference, a package height, a package width, and a package depth; and

b. a removably attached concealment element having an internal surface having a second product identifying graphic thereon and an external surface having a nondescript aesthetic surface configuration and circumscribing the package and the package circumference such that the internal surface of the concealment element is in a face-to-face relationship with the external surface of the package and wherein the concealment element is positionable between a first position in which the first product identifying graphic of the package and the second product identifying graphic of the concealment element are each exhibited and a second position in which the nondescript aesthetic surface configuration is exhibited and the first product identifying graphic of the package and the second product identifying graphic of the concealment element are not exhibited, wherein the concealment element is a tote bag that is open at one end, wherein when the tote bag is in the first position the tote bag has a folded portion folded back upon the tote bag such that a first portion of the external surface of the tote bag is in a face-to-face relationship with a second portion of the external surface of the tote bag, and wherein the tote bag is positionable by inversion of the folded portion around the package to place the concealment element in the second position wherein the tote bag is stored within the receiver when not circumscribing the package.

2. The packaging system of claim 1 wherein the tote bag is held in place by a friction fit with the package.

3. The packaging system of claim 1 wherein the tote bag is held in place by the use of a tape or an adhesive.

4. The packaging system of claim 1 wherein the tote bag includes a handle.

5. The packaging system of claim 1 wherein the tote bag is removable from the package.

Assignments (1)
NAME CHANGE Recorded Feb 3, 2015
From: KIMBERLY-CLARK WORLDWIDE, INC.
To: KIMBERLY-CLARK WORLDWIDE, INC.
Reel/Frame 034880/0634 →