Granted Patent B2

US 10,334,324 · App. 14/139,890 · Granted Jun 25, 2019

Inventors: Ashwin Navin (San Francisco, CA); Omar Zennadi (San Francisco, CA); David Harrison (Reno, NV)

Assignee: FREE STREAM MEDIA CORP.

H04N21/812G06Q30/00G06Q30/0241H04N21/4104H04N21/4126H04N21/422H04N21/435H04N21/44231H04N21/6543

Abstract

Claims (101)

1. A machine-implemented method of targeted advertising to a client device, comprising:

constraining an executable environment in a security sandbox;

executing a sandboxed application in the constrained executable environment; and

enabling, through the sandboxed application,

automatically inferring at least one of a current association and a previous association of the client device with a media device networked to the client device;

automatically identifying a first content displayed on the networked media device following the automatic inference of the at least one of the current association and the previous association;

automatically associating a time stamp with the identified first content; and

automatically targeting a second advertisement to the client device based on the identified first content within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first content is being displayed,

wherein the automatic identification is through an automatic content recognition (ACR) of the networked media device, and

wherein the second advertisement is interactive.

2. The method of claim 1 , wherein when the first content is a media program, the method further comprises:

determining from a schedule that the media program that a user previously watched is subsequently positioned to be aired;

selecting an alphanumeric advertisement associated with the media program formatted for a display area of the client device based on contextual match between the media program and the alphanumeric advertisement; and

delivering the alphanumeric advertisement to the client device prior to the airing of the media program.

3. The method of claim 1 , wherein when the first content is a media program, the method further comprises:

determining from a schedule that a second media program contextually relevant to the media program is subsequently positioned to be aired;

selecting an alphanumeric advertisement associated with the second media program formatted for a display area of the client device; and

delivering the alphanumeric advertisement to the client device prior to the airing of the second media program.

4. The method of claim 1 , wherein at least one of:

when the first content is a first advertisement, the method further comprises delivering the second advertisement to the client device, and

wherein the constrained executable environment in the security sandbox is provided through a web browser of the client device.

5. The method of claim 1 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of: a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a quick response (QR) code at least one of: shared by and visible to both the client device and the networked media device.

6. The method of claim 1 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of: the networked media device and a device external to the networked media device, independent of whether at least one of: the networked media device and the client device can connect to a third device other than to receive an identifying signal.

7. The method of claim 1 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether redirecting the sandboxed application of the client device to a private IP address of the networked media device establishes communication between the client device and the networked media device.

8. The method of claim 1 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

9. The method of claim 1 , comprising:

enabling submission, through at least one server, an advertisement spot to an advertisement exchange so that a bidder can buy advertisements without requiring the sandboxed application to integrate with content ID based advertisement targeting, and without requiring the sandboxed application to be cognizant of the content ID based advertisement targeting.

10. The method of claim 9 ,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of the advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

11. A system of targeted advertising, comprising:

a client device to:

constrain an executable environment in a security sandbox through a web browser; and

execute a sandboxed application in the constrained executable environment;

a computer network;

a networked media device communicatively coupled to the client device through the computer network; and

at least one server communicatively coupled to both the client device and the networked media device also through the computer network,

wherein, in conjunction with the sandboxed application executing on the client device, the at least one server is configured to:

automatically infer at least one of a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device following the automatic inference of the at least one of the current association and the previous association,

automatically associate a time stamp with the identified first advertisement, and

automatically target a second advertisement to a webpage displayed by the web browser of the client device based on the identified first advertisement within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first advertisement is being displayed, and

wherein the second advertisement is interactive.

12. The system of claim 11 , wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate at least one fingerprint,

the at least one fingerprint comprises at least one of an image fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint,

the processor is configured to communicate the at least one fingerprint to the at least one server, and

the automatic identification of the first advertisement is based on an advertisement fingerprint database and the at least one fingerprint.

13. The system of claim 12 , wherein the at least one server is configured to:

receive the at least one fingerprint,

automatically identify a channel the networked media device is tuned to based on the at least one fingerprint, and

generate at least one channel-specific fingerprint, and

wherein the automatic identification of the first advertisement is based on the advertisement fingerprint database and the at least one channel-specific fingerprint.

14. The system of claim 11 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a QR code at least one of: shared by and visible to both the client device and the networked media device.

15. The system of claim 11 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of: the networked media device and a device external to the networked media device, independent of whether at least one of: the networked media device and the client device can connect to a third device other than to receive an identifying signal.

16. The system of claim 11 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether redirecting the sandboxed application of the client device to a private IP address of the networked media device establishes communication between the client device and the networked media device, and

wherein an advertisement spot is submitted to an advertisement exchange.

17. The system of claim 11 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

18. The system of claim 16 ,

wherein at least one redirect from the security sandbox is used to communicate a user ID used by at least one of the advertisement exchange, a supply-side platform, a demand-side platform, and a third party advertisement server to at least one of the networked media device and an advertisement targeting server.

19. A system of targeted advertising, comprising:

a client device to:

constrain an executable environment in a security sandbox; and

execute a sandboxed application in the constrained executable environment;

a computer network;

a networked media device communicatively coupled to the client device through the computer network; and

at least one server communicatively coupled to both the client device and the networked media device also through the computer network,

wherein, in conjunction with the sandboxed application executing on the client device, the at least one server is configured to:

automatically infer at least one of: a current association and a previous association of the client device with the networked media device,

automatically identify a first advertisement displayed on the networked media device following the automatic inference of the at least one of: the current association and the previous association,

automatically catalogue the identified first advertisement in an advertisement database,

automatically associate a time stamp with the identified first advertisement; and

automatically target a second advertisement to the sandboxed application of the client device based on the identified first advertisement within a predetermined time threshold of the time stamp,

wherein the predetermined time threshold is within a duration of time while the first advertisement is being displayed.

20. The system of claim 19 , wherein:

the networked media device comprises a frame buffer communicatively coupled to a processor,

the processor is configured to generate at least one fingerprint,

the at least one fingerprint comprises least one of an image fingerprint, a sequence of image fingerprints, a fingerprint of a sequence of images, and an audio fingerprint,

the processor is configured to communicate the at least one fingerprint to the at least one server, and

the automatic identification of the first advertisement is based on an advertisement fingerprint database and the at least one fingerprint.

21. The system of claim 20 , wherein the at least one server is configured to:

receive the at least one fingerprint,

automatically identify a channel the networked media device is tuned to based on the the at least one fingerprint, and

generate at least one channel-specific fingerprint,

wherein the automatic identification of the first advertisement is based on the advertisement fingerprint database and the at least one channel-specific fingerprint.

22. The system of claim 19 , wherein the second advertisement is interactive, and

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on at least one of a public IP address range, a public IP address, a base station MAC address, a base station BSSID, a base station SSID, a Bluetooth MAC address, a geolocation, a WiFi direct MAC address of the networked media device, a WiFi direct BSSID of the networked media device, a short code, a username, and a QR code at least one of: shared by and visible to both the client device and the networked media device.

23. The system of claim 19 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on a mutually visible identifying signal from one of: the networked media device and a device external to the networked media device, independent of whether at least one of: the networked media device and the client device can connect to a third device other than to receive an identifying signal.

24. The system of claim 19 ,

wherein the at least one of the current association and the previous association of the client device with the networked media device is inferred based on whether instructing the sandboxed application of the client device to perform at least one of a multicast and a broadcast based discovery establishes communication between the client device and the networked media device.

Assignments (5)

Continuity (13)

Cited By (1)

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