Systems, methods, and apparatus to monitor media presentations
View Patent ↗Systems, methods and apparatus to monitor media presentations are disclosed. An example method includes identifying a household of panelists based on a public Internet Protocol address identified in tagging data transmitted by a media presentation device. A panelist is identified within the household of panelists based on metering data. A media source is identified based on the tagging data. Identification of the media presented in association with the tagging data based on at least one of the tagging data and the metering data is attempted. The panelist is credited with exposure to the identified media from the media source at a media presentation location associated with the public IP address when the media is identified. The panelist is credited with exposure to media from the media source at the media presentation location when the media is not identified.
1. A method to credit a media exposure, the method comprising:
identifying a household of panelists based on a public Internet Protocol address identified in tagging data transmitted by a media presentation device;
identifying a panelist within the household of panelists based on metering data;
identifying a media source based on the tagging data;
attempting to identify media presented in association with the tagging data based on at least one of the tagging data and the metering data;
crediting, with a processor, the panelist with exposure to identified media from the media source at a media presentation location associated with the public IP address when the media is identified; and
crediting, with the processor, the panelist with exposure to media from the media source at the media presentation location when the media is not identified.
2. The method as described in claim 1 , further including:
identifying a media presentation start event and a media presentation stop event based on the metering data wherein the crediting of the panelist includes storing a duration of time between the media presentation start event and the media presentation stop event.
3. The method as described in claim 1 , wherein the metering data includes an identifier of the presented media.
4. The method as described in claim 3 , wherein the identifier includes at least one of a code, a signature, or metadata of the identified media.
5. The method as described in claim 3 , wherein the metering data does not enable identification of the media source.
6. The method as described in claim 3 , further including receiving the metering data from a meter installed at the media presentation location.
7. The method as described in claim 1 , further including:
identifying the media presentation device as a first media presentation device in a set of media presentation devices at the household based on an identifier within the tagging data wherein the crediting of the panelist includes storing an identification of the first media presentation device.
8. The method as described in claim 1 , wherein the tagging data includes metadata associated with the media.
9. An apparatus comprising:
a tag data receiver to receive tagging data from a media presentation device, the tagging data to identify a public Internet Protocol address of the media presentation device, the tagging data receiver to identify a panelist household based on the public Internet protocol address, the tagging data to identify a media source;
a metering data receiver to receive metering data from a meter in proximity to the media presentation device,
a correlator to correlate the tagging data with the metering data to attempt to identify media presented by the media presentation device; and
an audience measurement processor to (1) credit a panelist of the panelist household with exposure to identified media from the media source when the media is identified by the correlator, and (2) credit the panelist of the panelist household with exposure to media from the media source when the media is not identified by the correlator.
10. The apparatus as described in claim 9 , further including a timestamper to timestamp at least one of the metering data and the tagging data.
11. The apparatus as described in claim 9 , further including a registrar to associate a record of the public Internet Protocol address with the panelist household.
12. The apparatus as described in claim 9 , wherein the audience measurement processor is further to store a record crediting the media presentation device with having presented media from the media source.
13. The apparatus as described in claim 9 , further including a reporter to generate a report indicative of media exposure metrics based on the credit of the exposure.
14. A machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:
identify a household of panelists based on a public Internet Protocol address identified in tagging data transmitted by a media presentation device;
identify a panelist within the household of panelists based on metering data;
identify a media source based on the tagging data;
attempt to identify the media presented in association with the tagging data based on at least one of the tagging data and the metering data;
credit the panelist with exposure to identified media from the media source at a media presentation location associated with the public IP address when the media is identified; and
credit the panelist with exposure to media from the media source at the media presentation location when the media is not identified.
15. The machine-readable storage medium as described in claim 14 , wherein the instructions, when executed, cause the machine to at least identify a media presentation start event and a media presentation stop event based on the metering data, wherein the instructions cause the machine to credit the panelist by storing a duration of time between the media presentation start event and the media presentation stop event.
16. The machine-readable storage medium as described in claim 14 , wherein the metering data includes an identifier of the presented media.
17. The machine-readable storage medium as described in claim 16 , wherein the identifier includes at least one of a code, a signature, or metadata of the identified media.
18. The machine-readable storage medium as described in claim 16 , wherein the metering data does not enable identification of the media source.
19. The machine-readable storage medium as described in claim 16 , wherein the instructions, when executed, cause the machine to receive the metering data from a meter located at the media presentation location.
20. The machine-readable storage medium as described in claim 14 , wherein the instructions, when executed, cause the machine to at least:
identify the media presentation device as a first media presentation device in a set of media presentation devices at the household based on an identifier within the tagging data,
wherein the instructions cause the machine to credit the panelist by storing an identification of the first media presentation device.