IP Library Patent Application 14147358
Patent Application
App. No. 14/147,358

SYSTEMS AND METHODS FOR PERSONALIZED IMAGES FOR AN ITEM OFFERED TO A USER

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Quick Facts
Patent No.
US None
App. No.
14/147,358
Abstract

There is provided systems and method for personalized images for an item offered to a user. A user may upload one or more user images to a server, or the server may access the image from another online source. The user images may include a portrait of the user, such as a facial portrait or a full body portrait. The images may then be used to create personalized images using the portrait and an image of an item. For example, the image may be used in place of a stock image of an actor or other generic person in an advertisement to show the product or service offered in the advertisement with the user instead. Additionally, the image may be utilized for account features as well, such as a security feature, where the image is displayed on entry of a username for a user account of the user.

Claims (35)

1 . A system comprising:

a non-transitory memory storing user information for a first user; and

one or more hardware processors in communication with the non-transitory memory and configured to:

access at least one first image comprising a first portrait associated with the first user;

generate a personalized image for an item offered to the first user, wherein the personalized image comprises at least a first part of the first portrait with at least a second part of at least one second image of the item; and

communicate the personalized image of the item for display to the first user.

2 . The system of claim 1 , wherein the at least one first image further comprises a second portrait associated with a second user.

3 . The system of claim 2 , wherein the one or more hardware processors is further configured to:

determine one of the first portrait and the second portrait from the at least one first image to use for the personalized image

4 . The system of claim 2 , wherein the personalized image further comprises at least a third part of the second portrait of the second user.

5 . The system of claim 1 , wherein the first portrait of the first user comprises a facial portrait or a full body portrait, and wherein the personalized image comprises the facial portrait or the full body portrait.

6 . The system of claim 1 , wherein the at least one first image comprises a plurality of images of different perspectives of the first portrait of the first user.

7 . The system of claim 1 , wherein the at least one second image of the item comprises an advertisement for a product or a service corresponding to the item.

8 . The system of claim 7 , wherein the advertisement comprises a stock portrait, and wherein the personalized image uses the first portrait of the first user in place of the stock portrait.

9 . The system of claim 1 , wherein the personalized image of the item is displayed on a web page of a merchant offering the item.

10 . The system of claim 1 , wherein the at least one first image is accessed from one of a social networking service, a microblogging service, and a user account associated with the first user.

11 . The system of claim 1 , wherein the one or more hardware processors is further configured to:

store the at least one first image with at least one of an IP address associated with the first user, a user device identifier associated with the first user, and a user account identifier associated with the first user.

12 . A method comprising:

accessing at least one first image comprising a first portrait associated with the first user;

generating, using one or more hardware processors of a server, a personalized image for an item offered to the first user, wherein the personalized image comprises at least a first part of the first portrait with at least a second part of at least one second image of the item; and

communicating the personalized image of the item for display to the first user.

13 . The method of claim 12 , wherein the at least one first image further comprises a second portrait associated with a second user, and wherein the personalized image further comprises at least a third part of the second portrait of the second user.

14 . The method of claim 12 , wherein the at least one first image comprises a plurality of images of different perspectives of the first portrait of the first user.

15 . The method of claim 12 , wherein the at least one image comprises a plurality of images of different perspectives of the first portrait of the first user.

16 . The method of claim 12 , wherein the at least one second image of the item comprises an advertisement for a product or a service corresponding to the item.

17 . The method of claim 12 , wherein the at least one first image is accessed from one of a social networking service, a microblogging service, and a user account associated with the first user.

18 . The method of claim 12 further comprising:

storing the at least one first image with at least one of an IP address associated with the first user, a user device identifier associated with the first user, and a user account identifier associated with the first user.

19 . A non-transitory computer readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of a server are adapted to cause the server to perform a method comprising:

accessing at least one first image comprising a first portrait associated with the first user;

generating a personalized image for an item offered to the first user, wherein the personalized image comprises at least a first part of the first portrait with at least a second part of at least one second image of the item;

communicating the personalized image of the item for display to the first user; and

storing the at least one first image with at least one of an IP address associated with the first user, a user device identifier associated with the first user, and a user account identifier associated with the first user.

20 . The non-transitory computer readable medium of claim 19 , wherein the at least one second image of the item comprises an advertisement for a product or a service corresponding to the item, and wherein the advertisement comprises a stock portrait, and wherein the personalized image uses the first portrait of the first user in place of the stock portrait.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 23, 2015
From: EBAY INC.
To: PAYPAL, INC.
Reel/Frame 036171/0144 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 17, 2014
From: MUKHERJEE, PARTHA SARATHI
To: EBAY INC.
Reel/Frame 031992/0378 →