Personal augmented reality advertising
View Patent ↗Personal augmented reality advertising involves detecting a proximity between a participant's mobile device and a viewer's mobile device. An identifier of the participant's mobile device and biometric data that describes the participant have both been made publicly available. The biometric data is obtained in response to detecting the proximity between the participant's mobile device and the viewer's mobile device. A match is detected between the biometric data of the participant and an image captured from a sensor of the viewer's mobile device. In response to detecting the match, the captured image and an advertisement presented with the captured image is presented in the viewer's mobile device. The advertisement is associated with the participant.
1. A method comprising:
causing, at least in part, a reception of an observation of an object through a viewfinder of a mobile device;
in response to the detection, causing, at least in part, association of an advertisement with the object and superimposition of the advertisement upon the object observed by the mobile device, based, at least in part, on a registration of the object with a promotional service; and
causing, at least in part, instruction to display a presentation, at the mobile device, of the object superimposed with the advertisement.
2. A method of claim 1 , wherein the object is a participant, and the method further comprising:
determining a match between biometric data of the participant and the object within the observation.
3. A method of claim 2 , further comprising:
receiving the biometric data as part of the registration, wherein the biometric data includes at least one image of the participant.
4. A method of claim 2 , further comprising:
determining to transmit the biometric data, the advertisement, the object superimposed with the advertisement, or a combination thereof, to the mobile device in response to the reception.
5. A method of claim 1 , further comprising:
receiving an indication that a user interacted with the advertisement presented on the mobile device; and
causing, at least in part, provision of valuable consideration to an entity controlling the object in response to the indication.
6. A method of claim 1 , further comprising:
placing, within an image of the object presented within the observation, the advertisement that matches at least a part of a contour of the image of the object.
7. A method of claim 3 , further comprising:
detecting a contour of the at least one image of the participant presented within the observation; and
providing the advertisement as an advertising graphic within the contour.
8. An apparatus comprising:
at least one processor; and
at least one memory including computer program code for one or more programs,
the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
cause, at least in part, a reception of an observation of an object through a viewfinder of a mobile device;
in response to the detection, cause, at least in part, association of an advertisement with the object and superimposition of the advertisement upon the object observed by the mobile device, based, at least in part, on a registration of the object with a promotional service; and
cause, at least in part, instruction to display a presentation, at the mobile device, of the object superimposed with the advertisement.
9. An apparatus of claim 8 , wherein the object is a participant, and the apparatus is further caused to:
determine a match between biometric data of the participant and the object within the observation.
10. An apparatus of claim 9 , wherein the apparatus is further caused to:
receive the biometric data as part of the registration, wherein the biometric data includes at least one image of the participant.
11. An apparatus of claim 9 , wherein the apparatus is further caused to:
determine to transmit the biometric data, the advertisement, the object superimposed with the advertisement, or a combination thereof, to the mobile device in response to the reception.
12. An apparatus of claim 8 , wherein the apparatus is further caused to:
receive an indication that a user interacted with the advertisement presented on the mobile device; and
cause, at least in part, provision of valuable consideration to an entity controlling the object in response to the indication.
13. An apparatus of claim 8 , wherein the apparatus is further caused to:
place, within an image of the object presented within the observation, the advertisement that matches at least a part of a contour of the image of the object.
14. An apparatus of claim 10 , wherein the apparatus is further caused to:
detect a contour of the at least one image of the participant presented within the observation; and
provide the advertisement as an advertising graphic within the contour.
15. A computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:
causing, at least in part, a reception of an observation of an object through a viewfinder of a mobile device;
in response to the detection, causing, at least in part, association of an advertisement with the object and superimposition of the advertisement upon the object observed by the mobile device, based, at least in part, on a registration of the object with a promotional service; and
causing, at least in part, instruction to display a presentation, at the mobile device, of the object superimposed with the advertisement.
16. A computer-readable storage medium of claim 15 , wherein the object is a participant, and the apparatus is caused to further perform:
determining a match between biometric data of the participant and the object within the observation.
17. A computer-readable storage medium of claim 16 , wherein the apparatus is caused to further perform:
receiving the biometric data as part of the registration, wherein the biometric data includes at least one image of the participant.
18. A computer-readable storage medium of claim 16 , wherein the apparatus is caused to further perform:
determining to transmit the biometric data, the advertisement, the object superimposed with the advertisement, or a combination thereof, to the mobile device in response to the reception.
19. A computer-readable storage medium of claim 15 , wherein the apparatus is caused to further perform:
receiving an indication that a user interacted with the advertisement presented on the mobile device; and
causing, at least in part, provision of valuable consideration to an entity controlling the object in response to the indication.
20. A computer-readable storage medium of claim 15 , wherein the apparatus is caused to further perform:
placing, within an image of the object presented within the observation, the advertisement that matches at least a part of a contour of the image of the object.