IP Library Granted Patent US 9,298,844
Granted Patent B2
US 9,298,844 · App. 14/152,229 · Granted Mar 29, 2016

System and method for optimizing mobile device communications

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Quick Facts
Patent No.
US 9,298,844
App. No.
14/152,229
Granted
Mar 29, 2016
Kind
B2
Abstract

A system and method for optimizing mobile communications with one or more message recipients is disclosed. The system is configured to create a unique URL and send it to a message recipient via an appropriate communication platform. The system waits for the unique URL to be requested and logs information from the web browser associated with the mobile communication device used to access the unique URL. The system may use this information to direct the mobile device user to a dynamically created web page. This methodology can be used to improve immediate and future communications by tailoring the message content and communication platform according to the message recipient's mobile device. The dynamic web page may also be configured to prompt the message recipient to execute a desired action, including downloading a compatible mobile app and changing message delivery preferences in order to optimize communications with the message recipient.

Claims (39)

1. An apparatus comprising:

at least one processor;

at least one memory coupled to the at least one processor;

a database residing in the at least one memory;

at least one message recipient profile residing in the at least one memory, the at least one message recipient profile being associated with a message recipient;

a URL mechanism residing in the at least one memory, the URL mechanism being configured to:

create a unique URL and associate the Unique URL with the message recipient;

send a message containing the unique URL to a mobile communication device associated with the message recipient;

capture a plurality of mobile communication device parameters when the unique URL is accessed by the message recipient;

store the plurality of mobile communication device parameters in the at least one message recipient profile;

a messaging mechanism, the messaging mechanism being configured to send a plurality of messages to a plurality of message recipients where each of the plurality of message recipients has a message recipient profile stored in the at least one database and where the content of at least some of the plurality of messages varies based on each message recipient profile and where a pre-determined time for delivery of the plurality of messages is determined by at least one of a message recipient preference and a message originator preference; and

a message queue, the message queue being configured to store the plurality of messages and to send a reminder message to the message recipient the reminder message comprising a reminder to download an app that is compatible with the mobile communication device or to use to an app that is compatible with the mobile communication device.

2. The apparatus of claim 1 wherein the mobile communication device is one of a smart phone, a tablet, and a portable computer.

3. The apparatus of claim 1 wherein the URL mechanism is further configured to provide the message recipient with an opportunity to download an app that is compatible with the mobile communication device with compatibility being determined by the plurality of mobile communication device parameters when the unique URL is accessed by the message recipient.

4. The apparatus of claim 1 wherein the URL mechanism is further configured to select one of a plurality of communication platforms for sending messages to the message recipient based on the plurality of mobile communication device parameters captured when the unique URL was accessed by the message recipient.

5. The apparatus of claim 1 wherein the URL mechanism is further configured to send a message to the message recipient where the content of the message is determined by the plurality of mobile communication device parameters captured when the unique URL was accessed by the message recipient.

6. The apparatus of claim 1 wherein the URL mechanism is further configured to detect the presence or absence of a compatible app stored on the mobile communication device and send a message to the message recipient where the content of the message is determined by the absence or presence of the compatible app.

7. The apparatus of claim 1 further comprising a user interface, the user interface comprising a dynamic header, the dynamic header comprising a link to a website location where the message recipient can download an app that is compatible with the mobile communication device.

8. The apparatus of claim 1 wherein the at least one message recipient profile comprises a mobile device profile, the mobile device profile identifying:

a software and hardware configuration for at least one mobile communication device;

a message platform hierarchy specifying a preferred messaging platform; and

an option to disable or enable the at least one communication device, thereby preventing the receipt of any messages by the at least one communication device.

9. A method comprising the steps of:

creating a unique URL and associating the unique URL with a message recipient;

sending a message containing the unique URL to a mobile communication device associated with the message recipient;

capturing a plurality of mobile communication device parameters when the unique URL is accessed by the message recipient;

storing the plurality of mobile communication device parameters in at a message recipient profile associated with the message recipient;

configuring a messaging mechanism to send a plurality of messages to a plurality of message recipients where each of the plurality of message recipients has a message recipient profile stored in at least one database and where the content of at least some of the plurality of messages varies based on each message recipient profile and where a pre-determined time for delivery of the plurality of messages is determined by at least one of a message recipient preference and a message originator preference; and

sending a reminder message to the message recipient, the reminder message comprising a reminder to download an app that is compatible with the mobile communication device or to use to an app that is compatible with the mobile communication device.

10. The method of claim 9 wherein the mobile communication device is one of a smart phone, a tablet, and a portable computer.

11. The method of claim 9 further comprising the step of providing the message recipient with an opportunity to download an app that is compatible with the mobile communication device with compatibility being determined by the plurality of mobile communication device parameters when the unique URL is accessed by the message recipient.

12. The method of claim 9 further comprising the step of selecting one of a plurality of communication platforms for sending messages to the message recipient based on the plurality of mobile communication device parameters captured when the unique URL was accessed by the message recipient.

13. The method of claim 9 further comprising the step of sending a message to the message recipient where the content of the message is determined by the plurality of mobile communication device parameters captured when the unique URL was accessed by the message recipient.

14. The method of claim 9 further comprising the step of detecting the presence or absence of a compatible app stored on the mobile communication device and send a message to the message recipient where the content of the message is determined by the absence or presence of the compatible app.

15. The method of claim 9 further comprising the step of accessing a dynamic header via a user interface, the dynamic header comprising a link to a website location where the message recipient can download an app that is compatible with the mobile communication device.

16. The method of claim 9 wherein the message recipient profile comprises a mobile device profile, the mobile device profile identifying:

a software and hardware configuration for at least one mobile communication device;

a message platform hierarchy specifying a preferred messaging platform; and

an option to disable or enable the at least one communication device, thereby preventing the receipt of any messages by the at least one communication device.

Assignments (11)
RELEASE OF SECURITY INTEREST Recorded Feb 28, 2026
From: ANKURA TRUST COMPANY, LLC
To: BLACKBOARD LLC (F/K/A BLACKBOARD INC.); BLACKBOARD CONNECT INC.; TEACHERWEB, INC.; PARLANT TECHNOLOGIES, INC.
Reel/Frame 073932/0199 →
SUCCESSION OF AGENCY (REEL 058081 / FRAME 0073) Recorded Jul 11, 2025
From: UBS AG, STAMFORD BRANCH
To: ANKURA TRUST COMPANY, LLC, AS SUCCESSOR AGENT
Reel/Frame 071890/0005 →
RELEASE OF SECURITY INTEREST IN PATENT COLLATERAL Recorded Oct 27, 2021
From: BANK OF AMERICA, N.A., AS COLLATERAL AGENT
To: PARLANT TECHNOLOGY, INC.
Reel/Frame 057941/0821 →
RELEASE OF SECURITY INTEREST IN PATENT COLLATERAL Recorded Oct 26, 2021
From: WILMINGTON TRUST, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
To: BLACKBOARD INC.; BLACKBOARD CONNECT INC.; BLACKBOARD COLLABORATE INC.; PARLANT TECHNOLOGY, INC.; TEACHERWEB, INC.
Reel/Frame 058298/0577 →
FIRST LIEN SECURITY AGREEMENT Recorded Oct 26, 2021
From: BLACKBOARD INC.; BLACKBOARD CONNECT INC.; TEACHERWEB, INC.; PARLANT TECHNOLOGIES, INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 058081/0025 →
SECOND LIEN SECURITY AGREEMENT Recorded Oct 26, 2021
From: BLACKBOARD INC.; BLACKBOARD CONNECT INC.; TEACHERWEB, INC.; PARLANT TECHNOLOGIES, INC.
To: UBS AG, STAMFORD BRANCH
Reel/Frame 058081/0073 →
RELEASE OF SECURITY INTEREST IN PATENT RIGHTS Recorded Nov 7, 2019
From: WILMINGTON TRUST, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
To: BLACKBOARD INC.; BLACKBOARD COLLABORATE, INC.; BLACKBOARD CONNECT INC.; PARLANT TECHNOLOGY, INC.; TEACHERWEB, INC.
Reel/Frame 050953/0361 →
SECOND LIEN PATENT SECURITY AGREEMENT Recorded Nov 7, 2019
From: BLACKBOARD, INC.; BLACKBOARD CONNECT INC.; BLACKBOARD COLLABORATE INC.; PARLANT TECHNOLOGY, INC.; TEACHERWEB, INC.
To: WILMINGTON TRUST, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
Reel/Frame 050965/0354 →
SECOND LIEN PATENT SECURITY AGREEMENT Recorded Oct 20, 2016
From: BLACKBOARD INC.; BLACKBOARD COLLABORATE INC.; BLACKBOARD CONNECT INC.; PARLANT TECHNOLOGY, INC.; TEACHERWEB, INC.
To: WILMINGTON TRUST, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
Reel/Frame 040435/0932 →
FIRST LIEN PATENT SECURITY AGREEMENT Recorded Jan 8, 2015
From: PARLANT TECHNOLOGY, INC.
To: BANK OF AMERICA, N.A.
Reel/Frame 034744/0577 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 11, 2014
From: GRAFF, JOHN; HASSLER, BRUCE; HUTCHINGS, JACOB
To: PARLANT TECHNOLOGY
Reel/Frame 032658/0069 →