Linking the Role of Integrated Delivery Networks to Prescriber Behavior
The disclosure generally describes computer-implemented methods, software, and systems for identifying the role of Integrated Delivery Networks (IDNs) in determining prescriber behavior. An IDN is a network of facilities and providers that work together to offer a continuum of care to a specific geographic area or market, and is a type of managed care organization. The disclosure relates to implementations that facilitate the accessing of information from actors within a health care system and processing the information by an analytical infrastructure.
1 . A computer-implemented method comprising:
accessing historical marketing data related to sales of a particular pharmaceutical product;
identifying market presence of an Integrated Delivery Network in the historical marketing data;
determining a modeled rule for the Integrated Delivery Network in the historical marketing data;
comparing the modeled rule for the Integrated Delivery Network with a present marketing investment;
generating an alert if the modeled rule does not support the present marketing investment.
2 . The computer-implemented method of claim 1 , wherein comparing the modeled rule for the Integrated Delivery Network with the present marketing investment comprises comparing the sales profit data of the modeled rule with the sales profit data of the Integrated Delivery Network.
3 . The computer-implemented method of claim 1 , wherein accessing historical marketing data related to sales of a particular pharmaceutical product comprises accessing the commercial tactics used to market the particular pharmaceutical product.
4 . The computer-implemented method of claim 3 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the number of samples of the particular pharmaceutical product provided to physicians.
5 . The computer-implemented method of claim 3 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the revenue expended on the distribution online podcasts marketing the particular pharmaceutical product to physicians.
6 . A system comprising:
one or more computers and one or more storage devices storing instructions that are operable, when executed by one or more computers, to cause the one or more computers to perform operations comprising:
accessing historical marketing data related to sales of a particular pharmaceutical product;
identifying market presence of an Integrated Delivery Network in the historical marketing data;
determining a modeled rule for the Integrated Delivery Network in the historical marketing data;
comparing the modeled rule for the Integrated Delivery Network with a present marketing investment;
generating an alert if the modeled rule does not support the present marketing investment.
7 . The system of claim 6 , wherein comparing the modeled rule for the Integrated Delivery Network with the present marketing investment comprises comparing the sales profit data of the modeled rule with the sales profit data of the Integrated Delivery Network.
8 . The system of claim 6 , wherein accessing historical marketing data related to sales of a particular pharmaceutical product comprises accessing the commercial tactics used to market the particular pharmaceutical product.
9 . The system of claim 8 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the number of samples of the particular pharmaceutical product provided to physicians.
10 . The system of claim 8 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the revenue expended on the distribution online podcasts marketing the particular pharmaceutical product to physicians.
11 . A non-transitory computer-readable medium storing software comprising instructions executable by one or more which, upon such execution, cause the one or more computers to perform operations comprising:
accessing historical marketing data related to sales of a particular pharmaceutical product;
identifying market presence of an Integrated Delivery Network in the historical marketing data;
determining a modeled rule for the Integrated Delivery Network in the historical marketing data;
comparing the modeled rule for the Integrated Delivery Network with a present marketing investment;
generating an alert if the modeled rule does not support the present marketing investment.
12 . The medium of claim 11 , wherein comparing the modeled rule for the Integrated Delivery Network with the present marketing investment comprises comparing the sales profit data of the modeled rule with the sales profit data of the Integrated Delivery Network.
13 . The medium of claim 11 , wherein accessing historical marketing data related to sales of a particular pharmaceutical product comprises accessing the commercial tactics used to market the particular pharmaceutical product.
14 . The medium of claim 13 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the number of samples of the particular pharmaceutical product provided to physicians.
15 . The medium of claim 13 , wherein accessing the commercial tactics used to market the particular pharmaceutical product comprises accessing data on the revenue expended on the distribution online podcasts marketing the particular pharmaceutical product to physicians.