Cross Channel Conversion Tracking System and Method
A cross channel conversion tracking system and method provides online marketers with information regarding which ads lead to conversion transactions, such as purchases. The system and method provides means to track purchases made when a particular user receives a marketing exposure on one device or channel but purchases on another device or channel. A cross channel conversion tracking system and method may be comprised of at least a data collection module, a data integration module, and a communications module with sub-modules as described. A data collection module may collect data on marketing exposures, post-purchase online interactions and device associations. A communications module may be used to retrieve data from local databases or third party systems when available, to allow for cross-device and cross-channel tracking. A data integration module may associate the various types of data to present a picture of marketing expenditure efficiency.
1 . A cross-channel conversion tracking system, comprising:
an online marketing module operatively configured to provide online advertisements, each advertisement configured to install an identifier on a local computing device browser when a user clicks on one of the advertisements;
an installation or registration program which when installed on the local computing device activates a conversion tracking program which locates an identifier related to a previously viewed online advertisement for the software; and
a tracking system operatively configured to receive the data from the marketing identifier and the conversion pixel and providing a link between the two in the tracking system database and providing a report or display that allows an internet marketer to view the channel from which the advertised item was purchased.
2 . A cross-channel conversion tracking system, comprising:
an online marketing module operatively configured to provide online advertisements, each advertisement configured to install an identifier on a local computing device browser when a user clicks on one of the advertisements;
a software installation program which when installed on the local computing device fires a conversion tracking program which locates an identifier related to a previously viewed online advertisement for the software;
a communications system operatively configured to retrieve data from a third party system or local database based on an identification of the users of a device; and
a tracking system operatively configured to receive the data from the marketing identifier and the conversion tracking program and providing a link between the two in the tracking system database and providing a report or display that allows an internet marketer to view the channel from which the advertised item was purchased.
3 . A method for associating marketing exposure with a subsequent purchase, comprising:
installing a marketing identifier on a user's web browser in response to user input;
executing a conversion tracking program in response to user input;
receiving the data from the marketing identifier and the conversion tracking program; and
associating the marketing identifier with the data from the conversion tracking program two in a tracking system database.
4 . The method of claim 3 comprising the further steps of:
communicating with a database providing information associating devices with particular users; and
providing a report or display that allows an internet marketer to view the channel from which the advertised item was purchased.
5 . The method of claim 3 where the conversion tracking program is executed in response to a user completing post-purchase activities.