Method and system for identifying events in a streaming media program

1. A method of identifying events in streaming media programs, comprising:

receiving, by a rendering device from a streaming media system, a manifest comprising identifiers of a plurality of chunks of a streaming media program and additional content;

receiving, by the rendering device from the streaming media system, an event description list comprising identifiers of events and corresponding actions;

transmitting, by the rendering device to the streaming media system, a request for a chunk of the plurality of chunks of the additional content, the request comprising chunk identification data and instance data;

receiving, by the rendering device from the streaming media system, the chunk of the plurality of chunks, the chunk comprising modified in-band timed metadata encoding a first event identifier in the event description list and instance information based on the instance data appended by the streaming media system to in-band timed metadata;

decoding, by the rendering device, the chunk and reading, during decoding of the chunk, a first event identifier from the modified in-band timed metadata of the chunk;

selecting, by the rendering device responsive to reading the first event identifier, a first action corresponding to the first event identifier in the event description list; and

performing, by the rendering device, the first action selected from the event description list.

2. The method of claim 1 , comprising transmitting, to the streaming media system, a report containing data indicative of the rendering device performing the first action.

3. The method of claim 1 , wherein performing the first action includes changing a display resolution.

4. The method of claim 1 , wherein performing the first action includes reporting, by the rendering device to the streaming media system, decoding of the chunk.

5. The method of claim 1 , wherein performing the first action includes displaying, by a video player executed by the rendering device, the additional content overlaid over a presentation of the streaming media program.

6. The method of claim 5 , wherein performing the first action includes locking the video player while displaying the additional content.

7. The method of claim 1 , comprising confirming playback of a specified portion of the streaming media program.

8. A method of identifying events in streaming media programs, comprising:

transmitting, by a streaming media system to a rendering device, a manifest comprising identifiers of a plurality of chunks of a streaming media program and additional content;

transmitting, by the streaming media system to the rendering device, an event description list comprising identifiers of events and corresponding actions;

receiving, by the streaming media system from the rendering device, a request for a chunk of the plurality of chunks, the request comprising chunk identification data and instance data;

retrieving, by the streaming media system, the chunk, the chunk including in-band timed metadata;

appending, by the streaming media system, instance information to the in-band timed metadata based on the instance data to generate modified in-band timed metadata that includes an encoded first event identifier in the event description list;

transmitting, by the streaming media system to the rendering device, the chunk of the plurality of chunks;

receiving, by the streaming media system from the rendering device, a report containing data indicative of the rendering device performing a first action corresponding to the first event identifier in the event description list.

9. The method of claim 8 , comprising appending the modified in-band timed metadata to the transmitted chunk of the plurality of chunks.

10. The method of claim 8 , wherein performing the first action includes reporting, by the rendering device to the streaming media system, decoding of the chunk.

11. The method of claim 8 , wherein performing the first action comprises displaying, by a video player executed by the rendering device, the additional content overlaid over a presentation of the streaming media program.

12. The method of claim 8 , comprising receiving confirmation of playback of a specified portion of the streaming media program.

13. A streaming media system, comprising:

a program management system configured to:

transmit, to a rendering device, a manifest comprising identifiers of a plurality of chunks of a streaming media program and additional content, and

transmit, to the rendering device, an event description list comprising identifiers of events and corresponding actions;

a content delivery network configured to:

receive, from the rendering device, a request for a chunk corresponding to one of the identifiers of the manifest, the request comprising chunk identification data and instance data,

retrieve the chunk, the chunk including in-band timed metadata encoding video data and audio data,

append instance information to the in-band timed metadata based on the instance data to generate modified in-band timed metadata that includes an encoded first event identifier in the event description list, and

transmit, to the rendering device using a transport stream media protocol responsive to the request, the chunk; and

an in-band data manager configured to:

receive, from the rendering device, a report containing data indicative of the rendering device performing a first action corresponding to the first event identifier in the event description list.

14. The streaming media system of claim 13 , the in-band data manager further configured to append the modified in-band timed metadata to the transmitted chunk.

15. The streaming media system of claim 13 , wherein performing the first action includes reporting, by the rendering device to the streaming media system, decoding of the chunk.

16. The streaming media system of claim 13 , wherein performing the first action comprises displaying, by a video player executed by the rendering device, additional content overlaid over a presentation of the streaming media program.

17. The streaming media system of claim 13 , comprising receiving confirmation of playback of a specified portion of the streaming media program.

18. A non-transitory computer readable medium storing instructions that, when executed by a processor, cause the processor to:

transmit, to a rendering device, a manifest comprising identifiers of a plurality of chunks of a streaming media program and additional content;

transmit, to the rendering device, an event description list comprising identifiers of events and corresponding actions;

receive, from the rendering device, a request for a chunk of the plurality of chunks, the request comprising chunk identification data and instance data;

retrieve the chunk, the chunk including in-band timed metadata;

append instance information to the in-band timed metadata based on the instance data to generate modified in-band timed metadata that includes an encoded first event identifier in the event description list;

transmit, to the rendering device, the chunk of the plurality of chunks; and

receive, from the rendering device, a report containing data indicative of the rendering device performing a first action corresponding to the first event identifier in the event description list.

19. The non-transitory computer readable medium of claim 18 , the instructions further causing the processor to append the modified in-band timed metadata to the transmitted chunk.

20. The non-transitory computer readable medium of claim 18 , the instructions further causing the processor to receive confirmation of playback of a specified portion of the streaming media program.