Systems and methods using reputation or influence scores in search queries

1. A system of ranking entities using reputation or influence scores, comprising:

one or more processors that determines reputation scores for one or more subjects based on connections, the reputation scores indicating reputations of the subjects;

one or more processors that use a plurality of citations, each citation representing an online posting of an expression of opinion by a subject on an object, wherein the subject is representative of a user;

one or more processors that select a subset of citations for each object from the citations citing each object, the content of the citations in the selected subset matching one or more of search terms for a search query;

one or more processors that assign citation scores to a subset of a plurality of objects, the citation scores indicating relevance of the objects cited by citations and are determined based at least in part on matching one or more search terms with the content of the citations of the objects by the one or more subjects, the selection scores for an object being determined for each search query based on a subset of subjects citing the object;

one or more processors that combine the citation scores for the objects and the reputation scores for the subjects citing the objects to calculate selection scores for the objects determined based on matching of the one or more search terms with the content of the citations, the selection scores for an object determined for each search query based on a subset of subjects citing the object, with the subjects in the subset being the subjects of previously selected subsets of citations to each object, a different selection score computed for the same object when a different search query is provided; and

one or more processors that select and rank the objects based on the selection scores of the objects, a different ranking computed for a same set or overlapping sets of objects when the search query is different.

2. The system of claim 1 , wherein a different subset of citations being selectable for a same object when a different search query is provided.

3. The system of claim 1 , wherein the subjects in the subset of subjects are the subjects of previously selected subsets of citations to each object.

4. The system recited in claim 1 , wherein the objects include books, films, music, documents, websites, objects for sale, objects that are reviewed or recommended or cited, or any entities that are associated with a Uniform Resource Identifier (URI), wherein the subjects include entities representing authors of Internet content or users of social media services.

5. The system recited in claim 1 , further comprising:

one or more processors that receive descriptive criteria from a user.

6. The system recited in claim 1 , further comprising:

one or more processors that receive search terms, wherein the search terms are provided in a search query, and wherein the search terms are included in the descriptive criteria.

7. The system recited in claim 1 , further comprising:

one or more processors that display a subset of top ranked objects based on the selection scores.

8. The system recited in claim 1 , further comprising:

one or more processors that receive search terms, wherein the search terms are provided in a search query; and

one or more processors that display a subset of top ranked objects based on the selection scores, wherein the top ranked objects based on the selection scores provide a subjective based search result.

9. The system recited in claim 1 , further comprising:

one or more processors that determine a content score for an object based on the description criteria; wherein the selection score is based on the citation score, the subjective reputation score, and the content score.

10. The system recited in claim 1 , further comprising:

one or more processors that determine an expertise score for each subject citing each object based on a second descriptive criteria, wherein the selection score is based on the citation score, the subjective reputation score, and the expertise score.

11. A method of ranking entities using reputation or influence scores, comprising:

using a processor to determine reputation scores for one or more subjects based on connections, the reputation scores indicating reputations of the subjects;

providing a plurality of citations, each citation representing an online posting of an expression of opinion by a subject on an object, wherein the subject is representative of a user;

using a processor to select a subset of citations for each object from the citations citing each object, the content of the citations in the selected subset matching one or more of search terms for a search query;

assigning citation scores to a subset of a plurality of objects, the citation scores indicating relevance of the objects cited by citations and are determined based at least in part on matching one or more search terms with the content of the citations of the objects by the one or more subjects, the selection scores for an object being determined for each search query based on a subset of subjects citing the object;

combining the citation scores for the objects and the reputation scores for the subjects citing the objects to calculate selection scores for the objects determined based on matching of the one or more search terms with the content of the citations, the selection scores for an object determined for each search query based on a subset of subjects citing the object, with the subjects in the subset being the subjects of previously selected subsets of citations to each object, a different selection score computed for the same object when a different search query is provided; and

selecting and ranking the objects based on the selection scores of the objects, a different ranking computed for a same set or overlapping sets of objects when the search query is different.

12. The method of claim 11 , wherein a different subset of citations being selectable for a same object when a different search query is provided.

13. The method of claim 11 , wherein the subjects in the subset of subjects are the subjects of previously selected subsets of citations to each object.

14. The method recited in claim 11 , wherein the objects include books, films, music, documents, websites, objects for sale, objects that are reviewed or recommended or cited, or any entities that are associated with a Uniform Resource Identifier (URI), wherein the subjects include entities representing authors of Internet content or users of social media services.

15. The method recited in claim 11 , further comprising:

receiving descriptive criteria from a user.

16. The method recited in claim 11 , further comprising:

receiving search terms, wherein the search terms are provided in a search query, and wherein the search terms are included in the descriptive criteria.

17. The method recited in claim 11 , further comprising:

displaying a subset of top ranked objects based on the selection scores.

18. The method recited in claim 11 , further comprising:

receiving search terms, wherein the search terms are provided in a search query; and

displaying a subset of top ranked objects based on the selection scores, wherein the top ranked objects based on the selection scores provide a subjective based search result.

19. The method recited in claim 11 , further comprising:

determining a content score for an object based on the description criteria;

wherein the selection score is based on the citation score, the subjective reputation score, and the content score.

20. The method recited in claim 11 , further comprising:

determining an expertise score for each subject citing each object based on a second descriptive criteria, wherein the selection score is based on the citation score, the subjective reputation score, and the expertise score.

21. A non-transitory machine-readable medium containing executable program instructions which when executed by a data processing device cause the device to perform a method of ranking entities using reputation or influence scores, comprising:

using a processor to determine reputation scores for one or more subjects based on connections, the reputation scores indicating reputations of the subjects;

providing a plurality of citations, each citation representing an online posting of an expression of opinion by a subject on an object, wherein the subject is representative of a user;

using a processor to select a subset of citations for each object from the citations citing each object, the content of the citations in the selected subset matching one or more of search terms for a search query;

assigning citation scores to a subset of a plurality of objects, the citation scores indicating relevance of the objects cited by citations and are determined based at least in part on matching one or more search terms with the content of the citations of the objects by the one or more subjects, the selection scores for an object being determined for each search query based on a subset of subjects citing the object;

combining the citation scores for the objects and the reputation scores for the subjects citing the objects to calculate selection scores for the objects determined based on matching of the one or more search terms with the content of the citations, the selection scores for an object determined for each search query based on a subset of subjects citing the object, with the subjects in the subset being the subjects of previously selected subsets of citations to each object, a different selection score computed for the same object when a different search query is provided; and

selecting and ranking the objects based on the selection scores of the objects, a different ranking computed for a same set or overlapping sets of objects when the search query is different.