MARKETING TOOL

1 . A gaming device configured to operate in a marketing mode or a standard gaming mode dependent upon the determination of whether the user is a preselected user or not.

2 . The gaming device of claim 1 , wherein the gaming device is configured to operate in the marketing mode regardless of an outcome of a gambling routine executed by the gaming device.

3 . The gaming device of claim 1 , wherein the gaming device is configured to operate in the marketing mode upon detection that an outcome of a gambling routine executed by the gaming device resulted in a lose status.

4 . The gaming device of claim 2 wherein the marketing mode configures the gaming device to execute a marketing routine that makes a predetermined payout to the preselected user in a manner that indicates to the user that the marketing gaming device is operating in the standard gaming mode.

5 . The gaming device of claim 3 wherein the marketing mode configures the gaming device to execute a marketing routine that makes a predetermined payout to the preselected user in a manner that indicates to the user that the marketing gaming device is operating in the standard gaming mode.

6 . The gaming device of claim 1 , wherein the gaming device is configured to operate in the standard gaming mode upon the determination that the user is not a preselected user.

7 . The gaming device of claim 1 , wherein the gaming device is configured to operate in the standard gaming mode upon the determination that the user is a preselected user and that an outcome of a gambling routine executed by the gaming device resulted in a win status.

8 . A marketing device having first and second marketing modes of operation, the marketing device configured to operate in the first marketing mode upon detection that a user of the marketing device is a preselected user, and in the second marketing mode upon detection that a user of the marketing device is not a preselected user, wherein the marketing device is further configured to operate in a win mode upon detecting the user has won, and operate in a lose mode upon detecting the user has lost, such that when the marketing device is configured to operate in the lose mode and the first marketing mode simultaneously, the marketing device further configured to make a predetermined payout to the preselected user in a manner that indicates to the user that the marketing device is operating in the win mode without making any indication to the preselected user that they have been preselected.

9 . The marketing device of claim 8 wherein the predetermined payout is in the form of one or more of marketing currency, real currency, free play credits and bonus play credits.

10 . The marketing device of claim 8 comprising a control device and a card reading device, wherein the card reading device is configured to read identification data associated with the user, and the control device is configured to i) detect whether the identification data being read is associated with a preselected user and ii) configure the marketing device to operate in the first marketing mode upon detection that the identification data being read is associated with a preselected user.

11 . The marketing device of claim 8 , wherein a user is determined to be a preselected user by determining whether the user is associated with a preselected group of users.

12 . The marketing device of claim 8 configured to look and operate like a standard gaming device.